Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

Marketing 317

Marketing Marketing Advertising Communication 317

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Ann Green

FEBRUARY 11, 2025

Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 218

Marketing Marketing Nonprofits Energy 218

Selfish Giving

FEBRUARY 19, 2025

And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand. Cool Jobs in Cause 1.

Values 130

Values Culture Management Food 130

Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.

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Values Finance Marketing Marketing 111

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

Fundraising 219

Fundraising Fundraising Recruitment Activism 219

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 78

Finance Fundraising Fundraising Collaborations 78

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Candid

MARCH 26, 2025

For most people working in nonprofit development, fundraiser is a role theyve evolved intoas a part of their job as a nonprofit leader, or because they discovered they were good at raising money. No matter how much financial planning or nonprofit management training you receive, some things about fundraising have to be learned the hard way.

Fundraising 52

Fundraising Fundraising Collaborations Values 52

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 187

Marketing Marketing Finance Advertising 187

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130

Values Marketing Marketing Production 130

Ann Green

NOVEMBER 26, 2024

To build capacity, you not only need to fundraise efficiently but also track and allocate funds to sustain your organization’s operations as it grows. When shopping for this type of software, remember that most of the top accounting solutions on the market are designed for for-profit businesses. Store reserve funds in sweep accounts.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 154

Marketing Marketing Non-Profits Technology 154

NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

Fundraising 210

Fundraising Fundraising Management Nonprofit Leadership 210

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

Marketing for the Modern Nonprofit

MARCH 26, 2025

Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. With this perspective, nonprofits can better identify opportunities to tailor marketing and fundraising campaigns to stakeholders preferences.

Public and Social Policy 59

Public and Social Policy Fundraising Fundraising Participation and motivation 59

The Storytelling Nonprofit

JANUARY 9, 2025

When we work for and with non-profit organizations, its easy for us to see the value behind what our orgs do. We know how meaningful our fundraising can be to our communities because were in the thick of it day after day. Whats the change you want to see in the world every time you go to work, plan an event, and run a fundraiser?

Non-Profits 59

Non-Profits Fundraising Fundraising Charitable Organizations 59

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. After fundraising or community events, communicate results clearly. Support similar organizations.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

Clairification

FEBRUARY 27, 2025

During the 2008-09 worldwide recession, many charities cut back on fundraising and marketing. Research collected from donors in response to the coronavirus pandemic showed: Giving, and fundraising, was increasingly seen as good. We know from past experience this won’t end well. Some of them still haven’t recovered.

Nonprofits 99

Nonprofits Philanthropy Values Leadership 99

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. appeared first on Nonprofit Marketing Guide.

Nonprofits 324

Nonprofits Universities Values Management 324

Top Nonprofits

FEBRUARY 13, 2025

Keeping pace with an increase in support is a great problem for nonprofits to have, whether youve surpassed your yearly fundraising goal earlier than expected or booked out your volunteer schedules. Thats where recruitment marketing comes in. Visual branding is how your marketing collateral looks. Lets dive in!

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. That’s called Omni-Channel Marketing: Here’s Why It Matters.

Communication 252

Communication Nonprofits Values Marketing 252

iMarketSmart

MARCH 5, 2025

It can help you personally engage with exponentially more high-value major, mid-level, and legacy donor prospects automatically so you can drive growth for your organization for less. If your traditional fundraising methods no longer yield the desired results, you need Fundraising Automation.

Fundraising 52

Fundraising Fundraising Technology Values 52

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit Leadership Alliance

MAY 14, 2024

Whether you’re fundraising for an alumni/ae association or an animal shelter, external economic factors can greatly impact your campaign’s success. Decreased donation value. The value of your donations may also decrease during periods of high inflation. How about marketing costs? Expanded fundraising potential.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Donorbox Nonprofit

DECEMBER 10, 2024

That shows us that the majority of people value the communications they receive through their inbox including those from the organizations they support or would potentially support. Did you know that 88% of people check their email inboxes multiple times a day?

Marketing 52

Marketing Marketing Values Communication 52

The NonProfit Times

DECEMBER 19, 2024

Nonprofits will adopt strategies that invite young people into their causes, not to fill fundraising quotas, but to instill a sense of shared responsibility and purpose that lasts a lifetime. Organizations will integrate young people into the core of their outreach, providing more than just fundraising opportunities.

Philanthropy 97

Philanthropy Children Foundations Values 97

Selfish Giving

FEBRUARY 5, 2025

While some nonprofits are considering cuts, the smart ones invest in their fundraising and partnership teams. In last week's trends webinar , I discussed the importance of "finding your people"identifying companies that share your values and outlook. cause marketing waffles. Marketing Your Cause 1.

Nonprofit governance and management 130

Nonprofit governance and management Manufacturing Ethics Nonprofits 130

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

Nonprofit Leadership 201

Nonprofit Leadership Leadership Nonprofits Values 201