Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

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Marketing Marketing Recruitment Nonprofits 195

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 231

Psychology Sociology Marketing Marketing 231

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. In your fundraising appeals, don’t bury your ask. How Jargon Destroys Nonprofit Fundraising & Marketing. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house.

Values 178

Values Food Communication Activism 178

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 214

Marketing Marketing Nonprofits Energy 214

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

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Marketing Marketing Collaborations Values 229

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

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Fundraising Fundraising Recruitment Activism 221

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 356

Leadership Nonprofits Entrepreneurship Values 356

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

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Values Marketing Marketing Production 130

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 185

Marketing Marketing Finance Advertising 185

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 155

Marketing Marketing Retention Communication 155

NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

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Fundraising Fundraising Management Nonprofit Leadership 212

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

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Marketing Marketing Management Values 169

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 152

Marketing Marketing Non-Profits Technology 152

NonProfit Leadership Alliance

DECEMBER 4, 2024

AI can help your team with many aspects of fundraising and management —as long as you leverage it strategically. Fundraising appeal creation so you can craft tailored requests that each donor will be receptive to. Marketing tools like your website builder, email marketing platform, and social media content calendar.

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Healthcare Fundraising Fundraising Nonprofit Leadership 130

Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

How Nonprofit Organizations Can Leverage Digital Marketing. Are you looking to grow the number of Donations, run a Fundraiser or improve your Nonprofit’s Brand? Here’s how Digital Marketing can help. Email marketing to spread the word. Leverage social media .

Nonprofit Organizations 141

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 141

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. appeared first on Nonprofit Marketing Guide.

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Nonprofits Universities Values Management 322

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. That’s called Omni-Channel Marketing: Here’s Why It Matters.

Communication 247

Communication Nonprofits Values Marketing 247

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 211

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 211

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

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Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit Leadership Alliance

MAY 14, 2024

Whether you’re fundraising for an alumni/ae association or an animal shelter, external economic factors can greatly impact your campaign’s success. Decreased donation value. The value of your donations may also decrease during periods of high inflation. How about marketing costs? Expanded fundraising potential.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Bloomerang

AUGUST 23, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Stop for a minute and consider your nonprofit’s values. That’s a great start, but how do you actually practice your values?

Culture 138

Culture Philanthropy Fundraising Fundraising 138

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

Nonprofit Leadership 203

Nonprofit Leadership Leadership Nonprofits Values 203

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

Marketing 124

Marketing Marketing Nonprofits Values 124

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 239

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 239

Bloomerang

SEPTEMBER 7, 2021

I confess to having a love/hate relationship with fundraising events. At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating. But there are also potential pitfalls when it comes to hosting a nonprofit fundraising event. Direct costs.

Fundraising 140

Fundraising Fundraising Values Nonprofits 140

Ann Green

JULY 30, 2024

Whether you’re future-proofing your fundraisers by focusing on future giving initiatives or leveraging low-cost digital channels to acquire donors , your nonprofit can still inspire enough support to keep its operations going strong. Charitable giving saw a 2.1% Once you’ve collected and organized your supporter data, it’s time to analyze it.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 227

Collaborations Communication Public and Nonprofit Management Marketing 227

Nonprofit Marketing Guide

JULY 7, 2020

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! But I will take any story that you think is relevant to someone new to nonprofit marketing, communications, and fundraising, because I might be able to find a place for it.

Universities 177

Universities Values Education Education 177

Ann Green

JULY 19, 2023

By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Market your recurring gifts program. According to 360MatchPro’s fundraising statistics , recurring donors contribute 42% more per year than one-time donors.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

Fundraising 143

Fundraising Fundraising Philanthropy Values 143

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. 6 steps to creating a fundraising plan. Assess past performance.

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Fundraising Fundraising Retention Recruitment 133

Affnetz

FEBRUARY 11, 2023

Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip F undraising-campaign-management/ By mikecrum Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip Nonprofit fundraising is definitely a profession for optimists. People in the market talk to each other. How do you stay resilient and motivated?

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Fundraising Fundraising Energy Associations 130

NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. Here’s how to harness the 2023 insights to help move your nonprofit’s fundraising, marketing and mission forward.

Disaster Relief 234

Disaster Relief Advertising Nonprofit Leadership Poverty 234

Ann Green

AUGUST 30, 2023

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Your nonprofit is now hosting a text fundraiser to coincide with your upcoming fundraising gala.

Universities 270

Universities Fundraising Fundraising Management 270

Nonprofit Marketing Guide

MAY 18, 2021

We in the nonprofit comms and fundraising world talk a lot about storytelling and how to write or tell a good story about a person or situation. In your case, you might consider a seasonal arc to cover 8 emails in a multi-week fundraising campaign. Just like every story you tell has a beginning, middle, and end, so do your story arcs.

Management 251

Management Values Communication Fundraising 251

Nonprofit Marketing Guide

FEBRUARY 16, 2023

Integrated Teams Communications staff and fundraising staff work on an integrated team and jointly decide on the communications workload. marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. More likely to focus on PR, events, and administrative tasks.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 189