Selfish Giving

MARCH 5, 2025

A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Marketing Your Cause 1. You need to read this to understand better how to market to them. Bottom line?

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

Retention 52

Retention Nonprofits Volunteerism Volunteerism 52

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? Just by asking.

Retention 58

Retention Nonprofits Values Management 58

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 187

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

NonProfit Quarterly

DECEMBER 2, 2024

Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. Donor retention presents another challenge. notes Wong.

Retention 127

Retention Education Education Leadership 127

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 77

Finance Fundraising Fundraising Collaborations 77

Ann Green

FEBRUARY 11, 2025

Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Marketing for the Modern Nonprofit

MARCH 19, 2025

Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. The post Mission Retainable and Donor Retention: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang appeared first on marketing for the modern nonprofit.

Retention 52

Retention Recruitment Technology Marketing 52

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

Retention 223

Retention Communication Finance Food 223

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 277

Communication Retention Nonprofits Marketing 277

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 156

Marketing Marketing Retention Communication 156

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

Retention 213

Retention Nonprofits Communication Finance 213

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions. Funraise put together a Summer Fundraising Calendar. 4 Questions About You and Nonprofit Marketing Guide.

Communication 270

Communication Production Nonprofits Retention 270

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. With that in mind, we recommend incorporating direct mail into your fundraising plan. Refer to the data. Define your audience.

Retention 129

Retention Production Management Communication 129

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Not to be flip, but with a monthly donor program, retention is built-in (save for expiring credit cards and donors changing banks, etc.).

Retention 130

Retention Values Communication Education 130

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. There’s just so much noise in the world, particularly in Nonprofit fundraising, and using compelling stories helps relate your message to your donors in a way they can understand.

Retention 130

Retention Values Communication Education 130

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Be sure your fundraising plan includes a diverse stream of revenue. Donor retention should be a priority.

Retention 181

Retention Nonprofits Communication Finance 181

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. increase newsletter subscriptions by 20% this year) Expressions of loyalty, including retention or renewal (e.g.,

Communication 209

Communication Retention Nonprofits Advertising 209

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 162

Marketing Marketing Nonprofit Leadership Leadership 162

The Charity CFO

FEBRUARY 19, 2025

The Power of Mission Clarity in Nonprofit Fundraising In this enlightening episode of A Modern Nonprofit Podcast, host Tosha Anderson engages in a thought-provoking conversation with Erin Straza, CEO and Chief Donor Engagement Strategist for nonprofits at ErinStraza.com. Erin begins by emphasizing the paramount importance of mission clarity.

Fundraising 52

Fundraising Fundraising Retention Donor Motivation 52

The Charity CFO

MARCH 4, 2025

Surviving (and Thriving) in Fundraising: The Nonprofit Wake-Up Call Lets be honestfundraising isnt getting any easier. How do nonprofit leaders build high-performance fundraising teams that dont just scrape by but actually thrive in todays reality? Better approach: Invest in fundraising and marketing that fuels long-term growth.

Fundraising 52

Fundraising Fundraising Retention Nonprofits 52

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #2 ?

Marketing 125

Marketing Marketing Fundraising Fundraising 125

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Simply put, to reduce turnover and increase retention, volunteers must be pleased with the environment in which they work and motivated by the tasks to which they are assigned.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

Marketing 104

Marketing Marketing Fundraising Fundraising 104

Nonprofit Marketing Guide

JANUARY 24, 2023

Focus on Changes in Knowledge or Increasing Influence if You Don’t Have an Ad Budget I’m encouraged to see that more people chose changes in knowledge than fundraising and donor retention as their social media objectives. much more of it is probably irrelevant unless it is speaking directly to your particular objectives.

Retention 200

Retention Nonprofits Leadership Fundraising 200

Ann Green

JANUARY 6, 2021

That would have required you to continue fundraising and not pull back. We’ve also gained insight on better ways to do fundraising and communications. You must have fundraising and communications plans. Maybe you ran an emergency fundraising campaign. Maybe you ran an emergency fundraising campaign.

Retention 169

Retention Communication Finance Food 169

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Top 2021 fundraising strategies . I mean it.

Fundraising 105

Fundraising Fundraising Marketing Marketing 105

Nonprofit Marketing Guide

FEBRUARY 16, 2023

Integrated Teams Communications staff and fundraising staff work on an integrated team and jointly decide on the communications workload. marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. It’s also about your staff satisfaction and retention.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Ann Green

JULY 30, 2024

Whether you’re future-proofing your fundraisers by focusing on future giving initiatives or leveraging low-cost digital channels to acquire donors , your nonprofit can still inspire enough support to keep its operations going strong. Charitable giving saw a 2.1% Once you’ve collected and organized your supporter data, it’s time to analyze it.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. 6 steps to creating a fundraising plan. Assess past performance.

Fundraising 140

Fundraising Fundraising Retention Recruitment 140

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 122

Marketing Marketing Retention Nonprofits 122

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Fundraising Coach

MARCH 11, 2020

Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? The top fundraisers are some of the most optimistic people on the planet. Just gratitude.

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Fundraising Fundraising Retention Marketing 132