Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 229

Marketing Marketing Collaborations Values 229

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 274

Communication Retention Nonprofits Marketing 274

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 154

Marketing Marketing Retention Communication 154

Nonprofit Marketing Guide

OCTOBER 6, 2015

Year-End Fundraising Season. This year you will OWN year-end fundraising. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. How to Write Amazing Year-End Fundraising Appeals by Network for Good.

Fundraising 208

Fundraising Fundraising Retention Communication 208

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

Retention 209

Retention Nonprofits Communication Finance 209

Ann Green

JANUARY 13, 2025

Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Do this after every fundraising campaign.

Retention 133

Retention Nonprofits Communication Finance 133

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions. Funraise put together a Summer Fundraising Calendar. 4 Questions About You and Nonprofit Marketing Guide.

Communication 266

Communication Nonprofits Production Retention 266

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Not to be flip, but with a monthly donor program, retention is built-in (save for expiring credit cards and donors changing banks, etc.).

Retention 130

Retention Values Communication Education 130

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. There’s just so much noise in the world, particularly in Nonprofit fundraising, and using compelling stories helps relate your message to your donors in a way they can understand.

Retention 130

Retention Values Communication Education 130

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. With that in mind, we recommend incorporating direct mail into your fundraising plan. Refer to the data. Define your audience.

Retention 115

Retention Production Management Communication 115

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Be sure your fundraising plan includes a diverse stream of revenue. Donor retention should be a priority.

Retention 178

Retention Nonprofits Communication Finance 178

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. increase newsletter subscriptions by 20% this year) Expressions of loyalty, including retention or renewal (e.g.,

Communication 208

Communication Retention Nonprofits Education 208

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 159

Marketing Marketing Nonprofit Leadership Leadership 159

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 94

Retention Technology Nonprofits Communication 94

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Simply put, to reduce turnover and increase retention, volunteers must be pleased with the environment in which they work and motivated by the tasks to which they are assigned.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Nonprofit Marketing Guide

JANUARY 24, 2023

Focus on Changes in Knowledge or Increasing Influence if You Don’t Have an Ad Budget I’m encouraged to see that more people chose changes in knowledge than fundraising and donor retention as their social media objectives. much more of it is probably irrelevant unless it is speaking directly to your particular objectives.

Retention 196

Retention Nonprofits Leadership Fundraising 196

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #2 ?

Marketing 116

Marketing Marketing Fundraising Fundraising 116

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Ann Green

JANUARY 6, 2021

That would have required you to continue fundraising and not pull back. We’ve also gained insight on better ways to do fundraising and communications. You must have fundraising and communications plans. Maybe you ran an emergency fundraising campaign. Maybe you ran an emergency fundraising campaign.

Retention 166

Retention Communication Finance Food 166

Ann Green

JULY 30, 2024

Whether you’re future-proofing your fundraisers by focusing on future giving initiatives or leveraging low-cost digital channels to acquire donors , your nonprofit can still inspire enough support to keep its operations going strong. Charitable giving saw a 2.1% Once you’ve collected and organized your supporter data, it’s time to analyze it.

Ethics 283

Ethics Donor Motivation Environmental Communication 283

Nonprofit Marketing Guide

FEBRUARY 16, 2023

Integrated Teams Communications staff and fundraising staff work on an integrated team and jointly decide on the communications workload. marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. It’s also about your staff satisfaction and retention.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Top 2021 fundraising strategies . I mean it.

Fundraising 100

Fundraising Fundraising Marketing Marketing 100

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. 6 steps to creating a fundraising plan. Assess past performance.

Fundraising 133

Fundraising Fundraising Retention Recruitment 133

Fundraising Coach

MARCH 11, 2020

Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? The top fundraisers are some of the most optimistic people on the planet. Just gratitude.

Fundraising 132

Fundraising Fundraising Retention Marketing 132

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 204

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 204

Ann Green

JANUARY 7, 2020

You must have a fundraising plan. If you haven’t made fundraising and communications plans yet, do that now! Take a look back at 2019 to see what worked and what didn’t in your fundraising and communications. Be sure to include donor engagement and donor retention in your fundraising plan. Measure your progress.

Retention 130

Retention Non-Profits Communication Fundraising 130

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 210

Collaborations Public and Nonprofit Management Culture Leadership 210

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Who laid off their fundraising and marketing staff, and cut back on donor communications. Fundraising should be viewed as a revenue center.

Fundraising 137

Fundraising Fundraising Philanthropy Nonprofits 137

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 235

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 235

Nonprofit Marketing Guide

OCTOBER 13, 2022

I recommend that you connect your social media strategy back to specific nonprofit marketing goals and objectives. Expressions of loyalty, including retention or renewal (e.g., maintain a 75% donor retention rate this year). Expressions of loyalty, including retention or renewal (e.g., Financial gains or savings (e.g.,

Retention 161

Retention Education Education Activism 161

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

Marketing 84

Marketing Marketing Fundraising Fundraising 84

Nonprofit Marketing Guide

NOVEMBER 21, 2023

End-of-year fundraising time is make-or-break for nonprofits and, boy, are they ready to get those donations. Donor retention rates are horrible, and most donors are not giving as much as they could the first time. appeared first on Nonprofit Marketing Guide. But does your nonprofit have the same mentality? It’s free!

Retail 240

Retail Law Retention Communication 240

Ann Green

JULY 19, 2023

It’s a great way to both boost revenue and your retention rate. By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Market your recurring gifts program. Market your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Ann Green

FEBRUARY 8, 2024

By Logan Lewis In 2023, donor retention was down significantly from the previous year. This involves practices like frequently recognizing and showing gratitude to donors, creating multichannel fundraising and marketing campaigns , and improving the overall donor experience. Learn how digital waivers improve donor experiences.

Retention 170

Retention Recruitment Communication Marketing 170

Nonprofit Tech for Good

JANUARY 31, 2020

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. For your reference, here are the fundraising tools featured in 2019 , 2017 , 2016 , and 2015. A fun, new way to fundraise in 2020! 1) Action Button :: actionbutton.org. 5) RallyUp :: rallyup.com.

Fundraising 119

Fundraising Fundraising Technology Retention 119

Nonprofit Marketing Guide

OCTOBER 12, 2018

Now, It’s time for Mixed Links… John Haydon divulges the Top Facebook Blunders That Hurt Year-End Fundraising. I have neglected Pinterest on Mixed Links for a while so try these Top 12 Pinterest Tools for Marketers. Find out How to roll out a hybrid paid & organic social media strategy. Are you good at Excel?

Communication 171

Communication Retention Nonprofits Foundations 171