Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

Communication 311

Communication Public and Nonprofit Management Nonprofits Advertising 311

NonProfit Leadership Alliance

OCTOBER 9, 2024

Impact measurement, or impact measurement and management (IMM), is a new focus area in the nonprofit community. This means thinking beyond your nonprofit’s day-to-day work and instead focusing on the lasting effects your programs, services, and interventions have on those you serve.

Management 184

Management Nonprofit governance and management Public and Nonprofit Management Leadership 184

Nonprofit Marketing Guide

JULY 9, 2014

We’ve added another advice and tips page to the website – this one covers online fundraising. You can also download a new worksheet that will help you get everything ready for your next online fundraising campaign - from your website to email appeals to social networks. Haven’t accepted online donations before?

Public and Nonprofit Management 201

Public and Nonprofit Management Fundraising Fundraising Management 201

Nonprofit Marketing Guide

MAY 21, 2021

I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Nonprofit Training for You….

Communication 286

Communication Public and Nonprofit Management Philanthropy Nonprofits 286

Affnetz

APRIL 15, 2024

Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130

Affnetz

MARCH 29, 2024

Free Nonprofit Management Software | Free CRM for Nonprofits / By Bala Guntipalli Introduction to nonprofit management software: Managing a nonprofit organization can be a challenging task, requiring careful coordination and efficient operations.

Nonprofit Management 130

Nonprofit Management Management Public and Nonprofit Management Nonprofits 130

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA?

Public and Nonprofit Management 126

Public and Nonprofit Management Advertising Production Nonprofits 126

Selfish Giving

NOVEMBER 24, 2021

from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from

Marketing 162

Marketing Marketing Public and Nonprofit Management Fundraising 162

Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .

Communication 208

Communication Public and Nonprofit Management Advertising Nonprofits 208

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 204

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 204

Nonprofit Marketing Guide

JUNE 30, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. Tell us what you do in a typical day as a nonprofit communications pro.

Communication 244

Communication Public and Nonprofit Management Nonprofits Management 244

Nonprofit Marketing Guide

OCTOBER 7, 2014

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. These are base schedules that you can adjust to work for the specific timeline of your nonprofit. ( Can’t see the video? Try this. ).

Public and Nonprofit Management 196

Public and Nonprofit Management Management Communication Marketing 196

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 210

Collaborations Public and Nonprofit Management Culture Leadership 210

NonProfit Leadership Alliance

JANUARY 3, 2023

Social impact organizations often encounter the paradoxical issue of spending money to fundraise. One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. Let’s explore how you can promote your social impact organization to new target audiences, all through digital marketing.

Marketing 202

Marketing Marketing Collaborations Public and Nonprofit Management 202

Nonprofit Marketing Guide

APRIL 21, 2015

Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing. Maybe you’re laughing!

Public and Nonprofit Management 252

Public and Nonprofit Management Marketing Marketing Communication 252

NonProfit Leadership Alliance

MAY 23, 2023

Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.

Fundraising 202

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 202

NonProfit Leadership Alliance

JUNE 18, 2024

For nonprofits, annual reports play an important role in maintaining both financial transparency and donor trust. As the name implies, most organizations create and publish these reports once a year, making them a staple that any nonprofit professional could benefit from brushing up on. Choose annual report components to include.

Public and Nonprofit Management 245

Public and Nonprofit Management Finance Leadership Nonprofit Leadership 245

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Selfish Giving

DECEMBER 14, 2022

Last week I reported on CVS being accused of fundraising fraud at checkout. In short, if a company is asking shoppers to make a donation, the company should make their donation first and then tell consumes they are donating to the fundraiser. A company should send them to their nonprofit partner ASAP. Just look at the numbers.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Nonprofits Law 130

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Ann Green

OCTOBER 12, 2016

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. The labor of your staff, volunteers, and fundraising team.

Fundraising 225

Fundraising Fundraising Advertising Production 225

Selfish Giving

NOVEMBER 24, 2021

from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from

Marketing 130

Marketing Marketing Public and Nonprofit Management Fundraising 130

Nonprofit Marketing Guide

MAY 14, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? And Vu Le shares 12 ways “all lives matter” manifests in nonprofit and philanthropy. Lila Tublin believes you may not be communicating clearly enough in Plain Language for Nonprofits.

Communication 202

Communication Public and Nonprofit Management Nonprofits Philanthropy 202

Nonprofit Marketing Guide

FEBRUARY 9, 2015

Tell us what you do in a typical day as a nonprofit communications pro. Heather Svoboda is the communications and development manager at the Cat Adoption Team (CAT). CAT is the largest nonprofit, feline-only, adoption-guarantee shelter in the Pacific Northwest. Weekly Manager’s Meeting. First alarm goes off.

Communication 222

Communication Public and Nonprofit Management Nonprofits Management 222

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

Marketing 136

Marketing Marketing Public and Nonprofit Management Nonprofits 136

Nonprofit Marketing Guide

NOVEMBER 16, 2023

Editorial style guide or brand book, whatever you call it, your nonprofit will benefit from written documentation about how the content you create should look and sound. The Types of Nonprofit Style Guides Cheat Sheets: Maybe you just need a simple one- or two-pager summarizing the most important points you want everyone to implement.

Race and Ethnicity 247

Race and Ethnicity Public and Nonprofit Management Nonprofits Health 247

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising.

Marketing 121

Marketing Marketing Fundraising Fundraising 121

Nonprofit Marketing Guide

MARCH 16, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Marketers, Fundraisers, etc – We Need More Days! Tell us what you do in a typical day as a nonprofit communications pro. so I am off to work at 5:30a.m.,

Communication 202

Communication Public and Nonprofit Management Education Education 202

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 227

Collaborations Communication Public and Nonprofit Management Marketing 227

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 183

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 183

Nonprofit Marketing Guide

DECEMBER 16, 2014

In working with several clients over the last few years, I’ve started to see a pattern develop about what should be covered in nonprofit editorial meetings, and who should be in what meeting. Get management buy-in on major messaging and call to action priorities for each month in the quarter. Monthly Editorial Meeting.

Public and Nonprofit Management 188

Public and Nonprofit Management Management Communication Marketing 188

Nonprofit Marketing Guide

SEPTEMBER 15, 2016

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community. Has your nonprofit achieved an important milestone with its work?

Public and Nonprofit Management 214

Public and Nonprofit Management Nonprofits Philanthropy Foundations 214

Nonprofit Marketing Guide

SEPTEMBER 3, 2015

Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. With the rising popularity of online donors, there has been a coinciding increase in sector discussion of how to best manage online donor stewardship. Mistake #1: Taking Too Long.

Public and Nonprofit Management 230

Public and Nonprofit Management Construction Nonprofits Retention 230

NonProfit Leadership Alliance

AUGUST 31, 2023

In the nonprofit world, donor-advised funds are on everyone’s minds as they continue to gain popularity with supporters. But what exactly are donor-advised funds, and why should you care as a nonprofit professional ? The donor then “advises” their DAF provider by requesting for grants to go to specific nonprofits or causes.

Public and Nonprofit Management 214

Public and Nonprofit Management Nonprofits Foundations Nonprofit Leadership 214

Ann Green

APRIL 29, 2024

Is your nonprofit poised for long-term growth? Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. As a nonprofit professional, you know this all too well and likely implement all kinds of cost-saving and efficiency-boosting practices into your work.

Fundraising 176

Fundraising Fundraising Public and Nonprofit Management Foundations 176

NonProfit Leadership Alliance

JANUARY 3, 2024

In the world of nonprofit professionals, there are those whose stories inspire, uplift, and ignite a passion for positive change. Ashley Baker, CNP ( Certified Nonprofit Professional ), is one of these individuals. A Bold Move Ashley’s path to the nonprofit sector was a winding one.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

NonProfit Leadership Alliance

SEPTEMBER 25, 2024

According to recent volunteer statistics , volunteers represent a significant one-third of the nonprofit workforce. But volunteer management isn’t just about recruiting volunteers and telling them what to do. Look out for volunteers with exceptional communication, organizational, and time management skills.

Public and Nonprofit Management 238

Public and Nonprofit Management Leadership Recruitment Nonprofit Leadership 238