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Fundraising Marketing Public and Nonprofit Management 
NonProfit Leadership Alliance
DECEMBER 23, 2024
A capital campaign is a targeted fundraising effort designed to raise a significant amount of money for a nonprofit within a set timeframe. It typically combines major gifts, public contributions, and planned giving to achieve financial goals that advance a nonprofit’s mission. Public phase. Kick-off phase.
NonProfit Leadership Alliance
APRIL 28, 2024
As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. That makes it a critical investment for any nonprofit looking to achieve long-term success.
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Nonprofit Tech for Good
FEBRUARY 23, 2025
By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications.
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Affnetz
APRIL 23, 2024
Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.
244 
Affnetz
APRIL 16, 2024
Corporate Sponsorships for Nonprofits | A Guide to Grow Nonprofits/ By Bala Guntipalli Introduction to Nonprofit Board Management Software: Technology has become an integral part of our lives, changing the way we do business and manage organizations.
245 
Nonprofit Marketing Guide
MARCH 17, 2015
Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.
Nonprofit Marketing Guide
FEBRUARY 10, 2015
I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. What does this mean for nonprofit communicators? Quite a bit.
Nonprofit Marketing Guide
MAY 11, 2021
In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”
314 
Nonprofit Marketing Guide
AUGUST 12, 2014
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. For example. Is there an engagement ask too?
Candid
OCTOBER 31, 2024
A nonprofit is more like a public company than a private enterprise in that it’s governed by a board of directors as well as its executive team. That’s why setting up the board’s structures and bylaws with care is one of the most important things a nonprofit founder can do. How do I find board members?
NonProfit Leadership Alliance
OCTOBER 9, 2024
Impact measurement, or impact measurement and management (IMM), is a new focus area in the nonprofit community. This means thinking beyond your nonprofit’s day-to-day work and instead focusing on the lasting effects your programs, services, and interventions have on those you serve.
188 
Nonprofit Marketing Guide
JULY 9, 2014
We’ve added another advice and tips page to the website – this one covers online fundraising. You can also download a new worksheet that will help you get everything ready for your next online fundraising campaign - from your website to email appeals to social networks. Haven’t accepted online donations before?
Nonprofit Marketing Guide
MAY 21, 2021
I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Nonprofit Training for You….
289 
Affnetz
APRIL 15, 2024
Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.
130 
Nonprofit Tech for Good
NOVEMBER 11, 2022
By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA?
Selfish Giving
NOVEMBER 24, 2021
from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from
162 
Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .
210 
NonProfit Leadership Alliance
JULY 2, 2024
Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.
Affnetz
MARCH 29, 2024
Free Nonprofit Management Software | Free CRM for Nonprofits / By Bala Guntipalli Introduction to nonprofit management software: Managing a nonprofit organization can be a challenging task, requiring careful coordination and efficient operations.
Nonprofit Marketing Guide
JUNE 30, 2014
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. Tell us what you do in a typical day as a nonprofit communications pro.
245 
NonProfit Leadership Alliance
JUNE 5, 2024
In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.
215 
NonProfit Leadership Alliance
JANUARY 3, 2023
Social impact organizations often encounter the paradoxical issue of spending money to fundraise. One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. Let’s explore how you can promote your social impact organization to new target audiences, all through digital marketing.
207 
NonProfit Leadership Alliance
MAY 23, 2023
Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.
207 Nonprofit Marketing Guide
OCTOBER 7, 2014
Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. These are base schedules that you can adjust to work for the specific timeline of your nonprofit. ( Can’t see the video? Try this. ).
Nonprofit Marketing Guide
APRIL 21, 2015
Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing. Maybe you’re laughing!
NonProfit Leadership Alliance
JUNE 18, 2024
For nonprofits, annual reports play an important role in maintaining both financial transparency and donor trust. As the name implies, most organizations create and publish these reports once a year, making them a staple that any nonprofit professional could benefit from brushing up on. Choose annual report components to include.
Selfish Giving
JANUARY 8, 2025
I want to help more small and mid-size nonprofits excel in their corporate outreach and execution. The Nonprofits That Will Lose Out, According to ChatGPT Party City Party City sells co-branded pink accessories and decorations during Halloween, donating 10% of the retail sales price to Susan G. Marketing Your Cause 1.
130 
NonProfit Quarterly
DECEMBER 3, 2024
Image credit: Andrea Piacquadio on Pexels Eighty-two percent of nonprofits say they’re using artificial intelligence (AI), with financial tasks being the most commonly reported use. The next most common use of AI, cited by 36 percent of nonprofits, was for program optimization and impact assessment.
NonProfit Leadership Alliance
JANUARY 10, 2025
While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.
193 
Marketing for the Modern Nonprofit
DECEMBER 12, 2024
If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.
Marketing for the Modern Nonprofit
JANUARY 31, 2025
Most nonprofits know how to capitalize on periods of elevated giving throughout the year, such as cause months, Giving Tuesday , and the year-end season. However, with so much fundraising focusing on maximizing these opportunities, its easy to overlook strategies to boost daily donations. Receive a shoe recycling kit.
Ann Green
OCTOBER 12, 2016
In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. The labor of your staff, volunteers, and fundraising team.
227 
Nonprofit Marketing Guide
MAY 14, 2021
Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? And Vu Le shares 12 ways “all lives matter” manifests in nonprofit and philanthropy. Lila Tublin believes you may not be communicating clearly enough in Plain Language for Nonprofits.
206 
Nonprofit Marketing Insights by GlobalOwls
MARCH 10, 2023
How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.
145 
Get Fully Funded
FEBRUARY 27, 2025
Launching a new nonprofit is an exhilarating feeling. And that means you have to figure out how to fundraise for your new venture. Should you start a GoFundMe or turn to a Facebook fundraiser? Here’s something to keep in mind, starting now: self-funding a nonprofit is not sustainable. But big goals cost big money.
98 
Affnetz
APRIL 30, 2024
/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.
264 
Selfish Giving
DECEMBER 14, 2022
Last week I reported on CVS being accused of fundraising fraud at checkout. In short, if a company is asking shoppers to make a donation, the company should make their donation first and then tell consumes they are donating to the fundraiser. A company should send them to their nonprofit partner ASAP. Just look at the numbers.
Selfish Giving
NOVEMBER 24, 2021
from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from
130 
Nonprofit Marketing Guide
FEBRUARY 9, 2015
Tell us what you do in a typical day as a nonprofit communications pro. Heather Svoboda is the communications and development manager at the Cat Adoption Team (CAT). CAT is the largest nonprofit, feline-only, adoption-guarantee shelter in the Pacific Northwest. Weekly Manager’s Meeting. First alarm goes off.
225 
Nonprofit Tech for Good
APRIL 27, 2023
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.
140 
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising.
126 
The NonProfit Times
JANUARY 6, 2025
TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. It sets up TrueSense to ensure success for our nonprofit clients — which we have brought them for decades — for decades to come.
52 
Nonprofit Marketing Guide
NOVEMBER 16, 2023
Editorial style guide or brand book, whatever you call it, your nonprofit will benefit from written documentation about how the content you create should look and sound. The Types of Nonprofit Style Guides Cheat Sheets: Maybe you just need a simple one- or two-pager summarizing the most important points you want everyone to implement.
Nonprofit Marketing Guide
APRIL 10, 2024
Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.
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