Remove Fundraising Remove Marketing Remove Participation and motivation
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#MixedLinks for Nonprofit Marketers and Fundraisers

Nonprofit Marketing Guide

In more donor retention news, Network for Good shows you How to Write a Fundraising Letter That Wins Back Lapsed Donors. Gail Perry warns A General Unrestricted Ask is LAZY Fundraising. Participants have the chance to win up to US $13,000 in prizes and have their video showcased across the TechSoup Global Network.

Marketing 180
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Three Stages of Nonprofit Marketing Maturity

Nonprofit Marketing Guide

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.). Stage I: Doing.

Marketing 227
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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 286
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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 194
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Foursquare: Social Media for Cause Marketing

Selfish Giving

a new one I just started using, Foursquare , probably has the most potential for cause marketers. And since cause marketing is all about helping businesses support their favorite causes in ways that enhances customer loyalty and favorability, Foursquare could be a great fit with cause marketing in a lot of different ways.

Marketing 229
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“Content Marketing” – Blech! Got a Better Term?

Nonprofit Marketing Guide

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.

Marketing 171
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Sharing Donor Stories on Your Nonprofit Website: 4 Tips

Ann Green

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. However, you can incorporate donor stories on other fundraising pages too, like peer-to-peer fundraising information pages or your ways to support page. For example, The Michael J. Use donor-focused language.