Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Mindset Shifts.

Marketing 310

Marketing Marketing Nonprofits Communication 310

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Marketing 258

Marketing Marketing Nonprofits Health 258

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Evaluate your mobile fundraising logistics. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Marketing 225

Marketing Marketing Nonprofits Communication 225

Nonprofit Tech for Good

OCTOBER 17, 2024

AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.

Marketing 91

Marketing Marketing Fundraising Fundraising 91

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Research shows the impact of prioritizing grassroots engagement and localized impact on nonprofit sustainability. Share stories of impact from donors, volunteers, and beneficiaries.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 246

Marketing Marketing Collaborations Fundraising 246

NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 238

Communication Marketing Marketing Nonprofits 238

NonProfit Leadership Alliance

MARCH 22, 2023

Written by: Doug Scott Reading Time: 5 minutes Nonprofit video stories have the power to evoke an emotional response in prospective donors and compel them to act on behalf of your cause. In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. Adopt a multichannel marketing strategy.

Fundraising 271

Fundraising Fundraising Nonprofits Universities 271

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 246

Marketing Marketing Technology Nonprofits 246

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 218

Marketing Marketing Nonprofits Energy 218

Candid

OCTOBER 16, 2024

Despite the importance of raising money well, the majority of small to midsize nonprofits use suboptimal strategies—methods that are expensive, time-consuming, and yield only minimal returns on a lot of hard work. These are the kinds of revenue strategies that keep nonprofits just surviving instead of scaling. Fundraising mistake #2.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit PRO

JUNE 7, 2023

As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

NonProfit PRO

MAY 18, 2023

As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 244

Marketing Marketing Fundraising Fundraising 244

Selfish Giving

MARCH 5, 2025

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Is Gen Z a target audience for your nonprofit?

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot!

Marketing 242

Marketing Marketing Fundraising Fundraising 242

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Marketing 306

Marketing Marketing Fundraising Fundraising 306

Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Marketing 246

Marketing Marketing Philanthropy Nonprofits 246

Nonprofit Tech for Good

DECEMBER 27, 2024

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024.

Nonprofits 121

Nonprofits Management Marketing Marketing 121

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

Nonprofit Tech for Good

DECEMBER 19, 2024

The top 10 posts on Nonprofit Tech for Good in 2024 reflect the trends that nonprofits were most interested in this past year. Happy holidays and cheers to 2025 Upcoming Certificate Programs In 2025, Nonprofit Tech for Good will offer three low-cost certificate programs for nonprofit professionals.

Nonprofits 113

Nonprofits Marketing Marketing Fundraising 113

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Tech for Good

MARCH 9, 2025

By Shannon Whitehead , Content Strategist at Neon One a software that connects nonprofits with the technology and resources that empower them to build a community of generosity. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?

Participation and motivation 109

Participation and motivation Nonprofits Technology Recruitment 109

Nonprofit Marketing Guide

AUGUST 4, 2021

Early in my nonprofit career, I learned that the job of a fundraising professional was securing resources to achieve a financial goal that would serve my employer. So, what does it look like to begin transforming your development practice in the context of community centric fundraising ? Collaborative Fundraising.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Affnetz

AUGUST 11, 2023

15 best Peer-to-Peer fundraising software for Nonprofits 15 best Peer-to-Peer fundraising software for Nonprofits / By Mike Crum Regardless of what you call it, peer-to-peer fundraising is here to stay. This method of fundraising can help your Nonprofit save time, and optimize its operations.

Fundraising 246

Fundraising Fundraising Nonprofits Management 246

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function.

Marketing 221

Marketing Marketing Nonprofit Leadership Nonprofits 221

Nonprofit Tech for Good

OCTOBER 27, 2024

Small and medium-sized nonprofits could apply for the verified badge, but the vast majority of applications were declined. It’s been a frustrating experience for many nonprofits since verified pages and accounts get more organic reach in the feed. Fees start at $14.99 As far as the benefits of the $14.99 a month blue check?

Nonprofits 103

Nonprofits Marketing Marketing Fundraising 103

Nonprofit Marketing Guide

SEPTEMBER 8, 2023

Anyway, no time to dwell on that as we have the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. This week we have a new directory of nonprofit consultants of color, how to avoid a shadowban on Instagram, lots of website and SEO tips, and more.

Marketing 228

Marketing Marketing Nonprofits Communication 228

Nonprofit Marketing Guide

SEPTEMBER 1, 2023

Let’s kick it off with the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. This week we have Instagram Reels news, storytelling techniques, social media post ideas, and more It’s time for Mixed Links… Here are Five Steps to More Creative Marketing.

Marketing 214

Marketing Marketing Nonprofits Culture 214

Bloomerang

OCTOBER 24, 2024

Most nonprofits rely on a few annual fundraising events to bring in much-needed donations and to raise awareness for their cause. There are so many forms of fundraising events, from charity runs to fundraising festivals. These goals will help you plan your event with a specific objective and fundraising target in mind.

Recruitment 105

Recruitment Nonprofits Management Food 105

NonProfit PRO

JANUARY 24, 2023

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No. 1 on your priority list.

Fundraising 336

Fundraising Fundraising Nonprofits Marketing 336

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

NonProfit Leadership Center

NOVEMBER 26, 2024

With nearly one-third of all nonprofit fundraising occurring in December, knowing how to maximize year-end giving is essential. Here are four tips your nonprofit can implement today to finish your year strong. learn how to maximize your marketing strategy on Dec. Make sure the story comes before the ask.

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Nonprofit Leadership Leadership Fundraising Fundraising 147