Ann Green

JANUARY 13, 2025

Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Do this after every fundraising campaign.

Retention 294

Retention Nonprofits Communication Finance 294

NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 246

Marketing Marketing Collaborations Fundraising 246

NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit Leadership Alliance

DECEMBER 4, 2024

AI can help your team with many aspects of fundraising and management —as long as you leverage it strategically. Fundraising appeal creation so you can craft tailored requests that each donor will be receptive to. Marketing tools like your website builder, email marketing platform, and social media content calendar.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals. Sure, sometimes.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

NonProfit PRO

JUNE 7, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot!

Marketing 242

Marketing Marketing Fundraising Fundraising 242

NonProfit PRO

MAY 18, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use.

Marketing 244

Marketing Marketing Fundraising Fundraising 244

NonProfit PRO

FEBRUARY 4, 2022

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Marketing 303

Marketing Marketing Nonprofits Fundraising 303

NonProfit PRO

JANUARY 4, 2023

One way to do it is to go old school with word-of-mouth and align it with your fundraising. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging?

Fundraising 299

Fundraising Fundraising Marketing Marketing 299

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Marketing 286

Marketing Marketing Fundraising Fundraising 286

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Marketing 306

Marketing Marketing Fundraising Fundraising 306

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Ready to take your fundraising to the next level?

Fundraising 117

Fundraising Fundraising Public and Nonprofit Management Non-Profits 117

Selfish Giving

MARCH 5, 2025

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Plus, I may need a place to stay down the road!

Marketing 147

Marketing Marketing Values Foundations 147

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Marketing 258

Marketing Marketing Nonprofits Health 258

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Of course, you’d need to adjust based on several factors, most importantly: The importance of fundraising as a goal for your communications. The size of your team. I hope this helps you move your planning forward!

Marketing 225

Marketing Marketing Nonprofits Communication 225

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 238

Communication Marketing Marketing Nonprofits 238

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 246

Marketing Marketing Technology Nonprofits 246

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. “Spend the money.”

Marketing 218

Marketing Marketing Nonprofits Energy 218

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Marketing 246

Marketing Marketing Philanthropy Nonprofits 246

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

NonProfit Leadership Alliance

MARCH 22, 2023

In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. Whether you’re filming a video to raise awareness for your year-end campaign or livestreaming your next virtual fundraising event , these four video storytelling tips will help your nonprofit achieve fundraising success.

Fundraising 271

Fundraising Fundraising Nonprofits Universities 271

NonProfit PRO

MARCH 12, 2024

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Fundraising 264

Fundraising Fundraising Marketing Marketing 264

Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit PRO

NOVEMBER 3, 2021

A strong social media strategy can help increase fundraising revenue while driving brand awareness! Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters.

Marketing 312

Marketing Marketing Fundraising Fundraising 312

NonProfit PRO

JANUARY 24, 2023

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No. 1 on your priority list.

Fundraising 336

Fundraising Fundraising Nonprofits Marketing 336

NonProfit PRO

JANUARY 17, 2025

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.

Communication 246

Communication Marketing Marketing Fundraising 246

NonProfit PRO

SEPTEMBER 7, 2023

Events can serve a valuable role in your organization for marketing and PR purposes. They can also be a great donor-acquisition tool and a powerful cultivation touch point for a major donor. But the role of events is significantly out of alignment in many organizations.

Fundraising 304

Fundraising Fundraising Marketing Marketing 304

NonProfit Leadership Center

NOVEMBER 26, 2024

With nearly one-third of all nonprofit fundraising occurring in December, knowing how to maximize year-end giving is essential. learn how to maximize your marketing strategy on Dec. Secure a donor or corporate partner that is willing to participate and donate up to a certain amount to help achieve your year-end fundraising goal.

Nonprofit Leadership 147

Nonprofit Leadership Leadership Fundraising Fundraising 147

Nonprofit Marketing Guide

OCTOBER 1, 2024

Can you fundraise during or after a disaster that doesn’t affect you? I believe you can and should still communicate and fundraise on behalf of your organization with humility and a spirit of cooperation. Here is the gist of some messaging I am working on for local organizations that have fundraisers in the very near future.

Fundraising 231

Fundraising Fundraising Health Activism 231

NonProfit PRO

NOVEMBER 3, 2023

This webinar features two mobile marketing experts from the Humane Society of the United States who share how they’ve succeeded over the years with mobile fundraising. You'll leave with ideas and a framework that's applicable to your organization’s fundraising efforts. Watch the webinar today!

Fundraising 261

Fundraising Fundraising Marketing Marketing 261

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

Marketing 221

Marketing Marketing Nonprofit Leadership Nonprofits 221

Amy Eisenstein

AUGUST 19, 2024

I recently learned about the power of women in fundraising. As a woman who fundraises, we deserve equal recognition and trust, regardless of gender. Bit by bit, I’m making a difference within a market that often has been assumed to be a man’s world. So thank you.

Non-Profits 246

Non-Profits Fundraising Fundraising Marketing 246

Nonprofit Tech for Good

JANUARY 29, 2025

Our 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program is now available on demand! Customized for nonprofit professionals,the webinar seriesprovides a timely, honest approach to using AI for nonprofit marketing and fundraisingand illuminates why human creativity is more valuable than ever.

Marketing 64

Marketing Marketing Fundraising Fundraising 64