Remove Food Remove Philanthropy Remove Retail
article thumbnail

IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

“Liking” the page triggered one meal donation, and more donations were earned as fans answered football and food-related trivia questions through the 2 Minute Trivia Drill Game. The program generated a whopping 25 million meals for Feeding American food banks across the country. There are two things we can learn from this program.

Children 201
article thumbnail

Newsletter: Competing Caterpillar Cakes Spark Retail War for Charity ; Perfect T-Shirt to Get Vaccinated in Benefits Great Cause ; The Era of Corporate Political Responsibility is Upon Us

Selfish Giving

Sure, things here in the states are wound tighter than a cocoon, but nothing like in the UK where two retailers are egging each other over competing caterpillar cakes.???? Thankfully, the emerging winners are the retailers' beautiful charity partners. Senior Director, Strategic Partnerships, Maryland Food Bank , Halethorpe, MD 5.

Retail 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Big Lots Charity Pinup for the 2016 Program.

Children 178
article thumbnail

CauseWorld: Location-Based Cause Marketing

Selfish Giving

Charities that are currently being funded by Citi and Kraft Foods.) Think of it in terms of Product RED and its retail partners. The answer is clear because the mainstream consumerism these retailers offer drives charity sales and RED is the big winner. I’ve been using the iPhone app for over a week and I like it a lot.

Marketing 197
article thumbnail

Sharing Meals

Stanford Social Innovation Review

By Nessa Richman What will it take to create systems change in our food system? Because of food’s centrality to how we all live—a centrality which produces complex relationships and interconnections across multiple scales—our food system is difficult to transform. Talking about “systems” can be very abstract.

article thumbnail

Newsletter: Sponsor Success Story ; Top Retailers to Target ; Yogurt Company is Now Largest B-Corp in the World

Selfish Giving

inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The You could build your prospect list from this graph that shows which retail categories are growing. Brain food ???? What's On The Menu? ) and earned them a spot on my top ten list.

Retail 100
article thumbnail

Cause Marketing Limits Raise More Money

Selfish Giving

Cause marketing isn’t blue-blooded philanthropy. The only retailer I’ve worked with that didn’t always ask for a specific dollar amount is Ocean State Job Lots. Rent, food, phone, and, yeah, health club. It’s red-blooded. Having a set ask amount makes it easier for them to give.

Marketing 167