Selfish Giving

NOVEMBER 17, 2010

What started with 40,000 pounds of chicken has grown into a million dollar cause marketing program. For the past two years, OSJL has done a second program in the spring in support the food pantry at the hospital. Cause marketing is just one way the owner of this New England discount retailer, Marc Perlman , helps us.

Marketing 184

Marketing Marketing Retail Food 184

Selfish Giving

SEPTEMBER 7, 2022

25 hot retailers ?? Marketing Your Cause 1. Brain Food 1. Hit reply and let me know and I can share your advice in an upcoming issue. ?? Partnership Notes 1. to add to your prospect list. For Momentum has published a nice round-up of four back-to-school campaigns. Which is your fave? ??

Retail 241

Retail Fundraising Fundraising Food 241

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. As example, a current promotion by Boston retailer iParty is donating 100% of sales from Japanese erasers to the tsunami relief effort.

Marketing 252

Marketing Marketing Retail Production 252

Selfish Giving

JANUARY 6, 2010

Charities that are currently being funded by Citi and Kraft Foods.) Think of it in terms of Product RED and its retail partners. The answer is clear because the mainstream consumerism these retailers offer drives charity sales and RED is the big winner. I’ve been using the iPhone app for over a week and I like it a lot.

Marketing 197

Marketing Marketing Retail Production 197

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

NonProfit Quarterly

OCTOBER 9, 2024

Image credit: Steve Dubb Food is the cover story. Malik Kenyatta Yakini, Up & Coming Food Co-op C onference panel September 15, 2023 There is a wave of food co-ops opening in majority-Black communities, as NPQ has covered. But organizing a food co-op is not easy. The first step was starting a monthly food-buying club.

Food 132

Food Nonprofit governance and management Finance Governance 132

Selfish Giving

JANUARY 31, 2011

The latest cause marketing program from Foursquare is looking a lot like last year’s. It would be passive cause marketing , but better because donating is quick and easy. Donate a dollar when you check-in to Whole Foods to support organic farms. Maybe the folks at Foursquare should watch the movie Groundhog Day.

Marketing 222

Marketing Marketing Retail Food 222

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

JANUARY 8, 2025

There are two fewer retailers to partner with: Party City and Big Lots close 1,600 stores and declare bankruptcy. Read more on the retail winners and losers of 2024. Bags are being sold online and in Harps Food Stores through the end of February. Marketing Your Cause 1.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Selfish Giving

DECEMBER 17, 2009

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. It also reinforced a few key rules for successful local cause marketing. Radio is key.

Marketing 207

Marketing Marketing Medical Retail 207

NonProfit Quarterly

DECEMBER 7, 2022

This article is part of Black Food Sovereignty: Stories from the Field , a series co-produced by Frontline Solutions and NPQ. This series features stories from a group of Black food sovereignty leaders who are working to transform the food system at the local level. Confronting a history of exclusion.

Food 121

Food Agriculture Economic Issues Children 121

Selfish Giving

JANUARY 9, 2012

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. IKEA’s shopping event for charity is better than most retailers’ programs.

Children 201

Children Retail Food Philanthropy 201

Selfish Giving

FEBRUARY 2, 2010

Beth had asked for my help creating their first cause marketing campaign , a pinup program with Garden of Eden , a grocer and specialty food store with five locations in New York and one in New Jersey. Beth realizes that successful cause marketing is largely a numbers game. But she’s not stopping there.

Marketing 157

Marketing Marketing Retail Foundations 157

Selfish Giving

OCTOBER 27, 2011

The calorically-challenged end up as zombie food because they can’t outrun these monsters. It could be updating your technology infrastructure, learning social media or – my personal favorite – giving cause marketing a try. I had kick-ass partners in Joanna MacDonald who helped me write Cause Marketing for Dummies.

Retail 278

Retail Nonprofits Marketing Marketing 278

NonProfit Quarterly

NOVEMBER 30, 2022

This article introduces Black Food Sovereignty: Stories from the Field , a series co-produced by Frontline Solutions and NPQ. This series features stories from a group of Black food sovereignty leaders who are working to transform the food system at the local level. These communities still live under food apartheid.

Food 118

Food Agriculture Environmental Governance 118

Selfish Giving

MARCH 29, 2010

As [marketers of causes] approach people with $10,000 or $100,000 in the bank, this fear of not seeing a limit is very real, and if it’s not confronted, they will fail at both raising the money and generating satisfaction for the donor. Cause marketing isn’t blue-blooded philanthropy. It’s red-blooded.

Marketing 167

Marketing Marketing Retail Health 167

Selfish Giving

APRIL 21, 2021

Sure, things here in the states are wound tighter than a cocoon, but nothing like in the UK where two retailers are egging each other over competing caterpillar cakes.???? Thankfully, the emerging winners are the retailers' beautiful charity partners. Marketing Your Cause 1. Brain Food 1. Here are five strategies.

Retail 130

Retail Food Associations Recruitment 130

Selfish Giving

DECEMBER 19, 2017

"How can a retailer flourish in such a daunting environment? Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon.

Retail 100

Retail Food Nonprofits Culture 100

Selfish Giving

OCTOBER 12, 2010

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink&# when scams abound. Will the money be unrestricted (can be used for anything the cause chooses) or restricted (limited to a specific program or type of expenditure, like food or medicine).

Marketing 184

Marketing Marketing Retail Production 184

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Selfish Giving

JANUARY 11, 2010

Check-out-line charity programs (or pinup programs as I like to call them) can be a positive experience for the consumer and retailer. (I Some retailers will even offer an immediate discount at the register if you buy a pinup. Whole Foods is a leader in these programs. But it doesn’t have to be that way.

Retail 215

Retail Food Production Marketing 215

Selfish Giving

MARCH 21, 2018

Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. Cause Marketing.

Retail 100

Retail Children Fundraising Fundraising 100

Selfish Giving

OCTOBER 13, 2021

I look for people in CSR, marketing, and public relations. Any of these retailers on your corporate partnerships pipeline? via Maureen Carlson , Chief Programs & Marketing Officer at CMN) 2. Marketing Your Cause 1. 11 Halloween promotions to use in your marketing this month. Brain Food 1. Thanks, Dan!

Retail 130

Retail Public and Nonprofit Management Food Associations 130

Selfish Giving

APRIL 25, 2018

This week on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. But you should know: the way these retailers will raise money for your nonprofit is changing.

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100

NonProfit Quarterly

NOVEMBER 9, 2022

At present, one of UNEC’s most critical projects is to convene a multi-partner collaboration in the city’s Northeast Corridor neighborhoods to transform our local food system. I’ve observed the inner workings of a complex food system that, when it functions well, nourishes our bodies, families, and cultures.

Food 87

Food Public and Nonprofit Management Medical Community Development 87

Selfish Giving

MAY 4, 2009

My friend and colleague Joanna MacDonald is an even bigger fan and shares my wife’s love for their weekly food and dining show on TV38. The BBQ Beach Party is large enough to sustain a month-long cause marketing campaign. Tedeschi Food Shops. The Andelmans run a well established, successful event with a huge crowd.

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

NOVEMBER 2, 2022

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Brain Food 1. Not sold yet? That's cool.

Retail 130

Retail Social Action Associations Production 130

Selfish Giving

APRIL 13, 2022

That case study you have on your retail partner will work great with other retailers. An iconic retailer that raised hundreds of millions for charities, including over $100 million for St. Marketing Your Cause 1. Senior Marketing & Communications Manager, Action for Healthy Kids , Chicago or Remote ($68k - $75k) ????

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Selfish Giving

OCTOBER 28, 2020

Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much. What's the perfect costume for a cause marketer?" To commemorate a defining moment in the history of cause marketing , dress up as the Statue of Liberty.??. Marketing Your Cause 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

JANUARY 7, 2009

Yesterday was the first day everyone from the team was back in the office from the holidays so it was a good time to catch up about our cause marketing resolutions for 2009. And that’s what we offer with our point of sale programs with retailers. Like player appearances at retail locations. It turns out a good deal.

Marketing 100

Marketing Marketing Retail Recruitment 100

Selfish Giving

MARCH 16, 2022

Look no further than cosmetic retailer Lush , which has released a Knowledge Bath Bomb to support the teaching of truth in history. Marketing Your Cause 1. Brain Food 1. But what is creating that stickiness of, ‘This is a brand I stand behind. This is a brand I want to be an evangelist for?’" Start by building trust.

Retail 130

Retail Production Recruitment Children 130

Selfish Giving

OCTOBER 7, 2020

This fast food change saw double-digit growth over the summer. Why your partnership program needs to focus on market leading businesses right now. ?? Marketing Your Cause 1. I've been pushing nostalgia-based marketing a lot recently. Brain Food 1. But for one of these retailers, it could be a horror show.

Retail 162

Retail Food Culture Marketing 162

Selfish Giving

MARCH 13, 2019

A company approached them about a cause marketing campaign on social media. So, I've been thinking: Is it ever okay to swear in your cause marketing? Then I came across a presentation from a UK content marketer I admire, Doug Kessler. As marketers, we need to be willing to break conventions to see what happens.

Marketing 150

Marketing Marketing Retail Recruitment 150

Selfish Giving

JULY 25, 2018

They've somehow averted the retail apocalypse. Marketing your cause ?? ??An An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing. An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing.

Public and Nonprofit Management 133

Public and Nonprofit Management Marketing Marketing Retail 133

Selfish Giving

OCTOBER 8, 2018

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. Home furnishing retailer West Elm celebrated #GivingTuesday for the first time last year by partnering with the ASPCA , the Human Rights Campaign, St.

Food 153

Food Retail Children Activism 153

Selfish Giving

APRIL 18, 2018

inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The My experience is that craft breweries tend to be ahead of the curve on adopting cause marketing and recognizing the value of working with nonprofits. ??You Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Selfish Giving

JANUARY 3, 2024

I'm keeping all the current sections: Note from Joe, Partnership Notes, Marketing Your Cause, Cause Jobs, and Brain Food. ? How to do cause marketing with a laundromat. Check out how furniture retailer American Freight is supporting St. Marketing Your Cause 1. Smahht marketing. Brain Food 1.

Marketing 130

Marketing Marketing Retail Food 130