NonProfit Quarterly

NOVEMBER 9, 2022

At present, one of UNEC’s most critical projects is to convene a multi-partner collaboration in the city’s Northeast Corridor neighborhoods to transform our local food system. I’ve observed the inner workings of a complex food system that, when it functions well, nourishes our bodies, families, and cultures.

Food 107

Food Public and Nonprofit Management Medical Community Development 107

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 111

Nonprofit governance and management Governance Public and Nonprofit Management Recruitment 111

Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. 3) Local Outreach: Display QR codes in cafes, gyms, or bookstores that link to a relevant campaign, like a read-a-thon or food drive.

Recruitment 95

Recruitment Nonprofits Food Associations 95

Selfish Giving

JANUARY 19, 2010

Harvard has led the way in a lot of areas, now it’s leading in how cause marketers can use Foursquare. I plan to recruit a corporate sponsor for my badge. Target [for example] has made a donation on your behalf to the Preventive Food Pantry at Boston Medical Center. Here’s how I plan to make good use of my education.

Marketing 154

Marketing Marketing Medical Universities 154

NonProfit Quarterly

FEBRUARY 22, 2023

And, as in so many other cities, Louisville’s predominantly Black neighborhoods are subject to food apartheid. Downtown grocery stores have recently disappeared, exacerbating food apartheid: between 2016 and 2018, five grocery stores in Louisville’s urban core closed. Some of these projects were top-down in conception and execution.

Food 110

Food Construction Public and Social Policy Governance 110

Selfish Giving

OCTOBER 31, 2011

I’m looking at this from a cause marketing perspective and the potential for you to work with businesses. Collect food and coats. If you already have a Halloween event recruit forget sponsorships and focus on cause marketing partners. Read up on how I used cause marketing for Halloween Town.

Fundraising 248

Fundraising Fundraising Homelessness Recruitment 248

Selfish Giving

AUGUST 3, 2022

Some readers believed having a media partner helped recruitment, others didn't. However, a strong believer that having a media partners helps attract corporate partners was none other than Bruce "Father of Cause Marketing" Burtch! ?? Beauty brand L’Occitane explains how to do cause marketing right. Marketing Your Cause 1.

Recruitment 130

Recruitment Participation and motivation Marketing Marketing 130

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes.

Recruitment 91

Recruitment Values Universities Food 91

Getting Attention

APRIL 25, 2012

Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. What are your secrets to great volunteer recruitment?

Recruitment 78

Recruitment Advertising Food Communication 78

Selfish Giving

SEPTEMBER 15, 2021

This is a team that is already prepared for next year and ready to recruit new partners! Really bad and tasteless cause marketing. Marketing Your Cause 1. Director, Cause Marketing, Heifer International , Remote 5. Brain Food 1. They included a link to 2022 partnership opportunities. SPONSORED] ??

Marketing 147

Marketing Marketing Health Recruitment 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Selfish Giving

MAY 4, 2009

My friend and colleague Joanna MacDonald is an even bigger fan and shares my wife’s love for their weekly food and dining show on TV38. The BBQ Beach Party is large enough to sustain a month-long cause marketing campaign. A longtime partner of Phantom Gourmet , the Andelmans recruited them to sell the pinup.

Retail 100

Retail Marketing Marketing Recruitment 100

Selfish Giving

MARCH 13, 2019

A company approached them about a cause marketing campaign on social media. So, I've been thinking: Is it ever okay to swear in your cause marketing? Then I came across a presentation from a UK content marketer I admire, Doug Kessler. As marketers, we need to be willing to break conventions to see what happens.

Marketing 150

Marketing Marketing Retail Recruitment 150

Selfish Giving

APRIL 13, 2022

These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's about learning how to use the case studies as a tool to recruit partners. Marketing Your Cause 1. Brain Food 1. It's a wicked smahht strategy. Paradoxical, right?

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Selfish Giving

DECEMBER 16, 2020

High-purpose brands will double their market value more than 4X faster than low-purpose brands 2. Race teams are using social media to recruit new sponsors. When cause marketing is a partnership between big and small businesses. ?? Marketing Your Cause. File this under location-based cause marketing. Brain Food 1.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

Getting Attention

MAY 8, 2014

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. recruit more mentors).

Marketing 94

Marketing Marketing Recruitment Advertising 94

Nonprofit Tech for Good

MARCH 9, 2025

Launching a peer-to-peer campaign begins with recruiting some of your most fervent supporters to organize personal campaigns on your organizations behalf. To plan an in-person event, list whats required, such as a venue, entertainment, and food. A planning committee?

Participation and motivation 63

Participation and motivation Nonprofits Technology Recruitment 63

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2024

Creating an Irresistible Offer: Marketing Strategies for Student Recruitment Creating an irresistible offer for student recruitment involves crafting a compelling message and using effective marketing strategies to attract prospective students. Highlight these incentives prominently in your marketing materials.

Recruitment 52

Recruitment Marketing Marketing Food 52

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Apparel company Carhartt , a maker of heavy-duty working clothes, is partnering with the National Park Foundation to recruit Gen Z into entry-level parks positions around the country. Marketing Your Cause 1. Brain Food 1. ✍️ Partnership Notes 1. Destroy it?

Marketing 130

Marketing Marketing Recruitment Universities 130

Selfish Giving

JANUARY 7, 2009

Yesterday was the first day everyone from the team was back in the office from the holidays so it was a good time to catch up about our cause marketing resolutions for 2009. Two of three partners we recruited for the program were new and one of them, Lowes Home Improvement, is a major hit for us! Wave the flag of cause marketing.

Marketing 100

Marketing Marketing Retail Recruitment 100

Selfish Giving

JULY 26, 2023

Case studies are critical for recruiting new partners - that's why most nonprofits use them. How to do cause marketing with a knife maker.? Marketing Your Cause 1. What marketing tactics are B2B firms focusing on in the next year? Brain Food 1. RP is making an excellent case for case studies! As RP says. "If

Marketing 130

Marketing Marketing Recruitment Food 130

Selfish Giving

DECEMBER 15, 2021

For example, say that you are recruiting sponsors for a gala. Mini USA knows the power of pet marketing , hence the partnership with Best Friends Animal Society. Love this idea of a one-day rolling cause marketing program. Marketing Your Cause 1. How to get your marketing and partnership teams on the same page.

Marketing 130

Marketing Marketing Food Recruitment 130

Selfish Giving

APRIL 21, 2021

Marketing Your Cause 1. When choosing a marketing channel(s), visualize the curve and know what you are up against for each. When choosing a marketing channel(s), visualize the curve and know what you are up against for each. When it comes to marketing channels, I recommend Email + 1. Brain Food 1.

Retail 130

Retail Food Associations Recruitment 130

Candid

FEBRUARY 12, 2025

Weve also seen a marked increase in food gleaning programs driven by volunteers to address food sovereignty issues. Based on my experience, effective strategies for retaining volunteers include meaningful, accessible opportunities, skill matching, effective marketing, and volunteer recognition process. For example, in the U.S.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

NonProfit Leadership Alliance

NOVEMBER 15, 2022

But there are a lot of moving parts to manage when it comes to hosting a fundraising event, from attendee comfort level to your marketing strategy. After all, an event for potential new members going through the recruitment process will look different than an alumni-focused event. Current student members. Potential student members .

Fundraising 216

Fundraising Fundraising Recruitment Activism 216

Nonprofit Marketing Guide

DECEMBER 1, 2011

Guest Post by Robyn Mendez, Marketing Manager for Convio. Recruit a young, hip social media volunteer. Robyn Mendez has an extensive background in fundraising and nonprofit marketing and is currently a marketing manager for Convio , a leading provider of technology solutions for nonprofits.

Values 180

Values Technology Advertising Recruitment 180

Selfish Giving

JUNE 22, 2022

They don't distinguish between charity partnerships vs. marketing partnerships. ?? They don't have a marketing staff because "they don't need one" or "they don't believe in marketing." ?? Study: Companies are lying about how much they are giving via cause marketing. Marketing Your Cause 1. Brain Food 1.

Children 130

Children Food Recruitment Management 130

NonProfit Leadership Alliance

MAY 23, 2023

In exchange, offer sponsors recognition on marketing materials or at the event. Volunteers: Recruit volunteers to help with the planning, setup, and execution of the fundraiser. With the logistics finalized, your organization can create a marketing and outreach plan to promote the fundraiser and attract attendees.

Fundraising 203

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 203

Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. Don't be afraid of cause marketing. Marketing Your Cause 1. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

NonProfit Hub

JUNE 12, 2014

Last week, we wrote about how to recruit life-time volunteers for your nonprofit instead of relying on one-time helpers. While you should be open to recruiting all volunteers, no matter their age, recruiting Millennials can add new life to your organization and help provide a new energy to your projects and mission.

Recruitment 61

Recruitment Energy Leadership Activism 61

Selfish Giving

APRIL 17, 2019

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Take the advice of one of the world's best known digital marketers: Rand Fishkin of SparkToro (formerly of MOZ ). Marketing Your Cause 1. You should be!

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Top Nonprofits

MARCH 12, 2025

In general, in-person and hybrid events come with more costs to consider, such as: Venue rental and decoration Catering and drinks Relevant permits and licenses Paid staff Entertainment Printing signage Event management software Additionally, in-person events typically require you to recruit more volunteers than you would for virtual fundraisers.

Fundraising 52

Fundraising Fundraising Associations Activism 52

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Principles that are a part of everything you do, starting with recruiting and onboarding. milesnla 2024-02-14T09:58:16-06:00 Programmatic Advertising for Nonprofits: The Ultimate Guide milesnla 2024-02-14T09:58:16-06:00 February 14, 2024 | 0 Comments When it comes to nonprofit marketing, efficiency is key. Did you enjoy this story?

Health 239

Health Public and Social Policy Public and Nonprofit Management Civil Society 239

Selfish Giving

APRIL 14, 2021

Marketing Your Cause 1. To market your event or nonprofit to a business, you need to know your audience. Senior Program Officer, Cause Marketing, American Red Cross , Washington, DC ($96k - $130k) Do you have a partnership position you are trying to fill? Brain Food 1. It was so much fun!

Recruitment 130

Recruitment Governance Food Philanthropy 130

Selfish Giving

JUNE 24, 2020

Marketing Your Cause 1. Does your partnership team have marketing support? As other nonprofits cut marketing during the recession, they leave empty space in donors' minds for aggressive marketers to make headway. Volunteer Corporate Sponsor Recruiter, Pancreatic Cancer Action Network (Austin) 3. Brain Food 1.

Law 130

Law Recruitment Food Foundations 130

Selfish Giving

AUGUST 31, 2022

While the nonprofit isn't taking donations or recruiting corporate partners right now - and may never do either because of the nature of its work - they are well positioned to do so. To paraphrase management guru Peter Drucker: "The aim of marketing is to make fundraising unnecessary." Marketing Your Cause 1. Brain Food 1.

Retail 130

Retail Children Recruitment Universities 130

Get Fully Funded

FEBRUARY 27, 2025

Before you start making Asks, you have to assemble your Board, recruit your initial volunteers, set up an accounting system, establish a website, and tackle a few other tasks. Fortunately, I had some experience in marketing that gave me ideas about how to fundraise and help the nonprofit. Plus, I had a burning passion to help people.

Nonprofits 98

Nonprofits Public and Nonprofit Management Foundations Homelessness 98