NonProfit Quarterly

DECEMBER 7, 2022

This article is part of Black Food Sovereignty: Stories from the Field , a series co-produced by Frontline Solutions and NPQ. This series features stories from a group of Black food sovereignty leaders who are working to transform the food system at the local level. Confronting a history of exclusion.

Food 126

Food Agriculture Economic Issues Children 126

Selfish Giving

FEBRUARY 28, 2011

I’ve learned a lot about cause marketing on Twitter, and now I want to my fantastic teachers with you! Cause marketing is a focus. In short, don’t expect talk about cause marketing 24/7. I have a pretty narrow understanding of what cause marketing is and I’m pretty active in the cause space and on Twitter.

Marketing 259

Marketing Marketing Children Activism 259

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. Combined these annual posts have over 50,000 views. This list is just a start. Never Miss a Post!

Marketing 214

Marketing Marketing Retail Food 214

NonProfit Quarterly

NOVEMBER 9, 2022

At present, one of UNEC’s most critical projects is to convene a multi-partner collaboration in the city’s Northeast Corridor neighborhoods to transform our local food system. I’ve observed the inner workings of a complex food system that, when it functions well, nourishes our bodies, families, and cultures.

Food 111

Food Public and Nonprofit Management Medical Community Development 111

NonProfit Quarterly

OCTOBER 25, 2023

The position of food co-ops in this mix can be ambiguous. On one hand, community-owned food co-ops can be a powerful strategy to assert community control over local food and avoid resident displacement. Yet food co-ops are also sometimes criticized as being potential agents of gentrification.

Food 126

Food Culture Management Ethics 126

Selfish Giving

DECEMBER 19, 2011

Should Share Our Strength , a national leader in anti-hunger programs, have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor ? Is this cause marketing program really The Grinch dressed up like Santa? But there’s a nagging question for me.

Food 257

Food Foundations Health Environmental 257

NonProfit Quarterly

FEBRUARY 15, 2023

Image Credit: Oladimeji Odunsi on unsplash.com How do you support development across the food system in a way that builds community ownership and power for Black, Brown, and Indigenous communities? This is a question that a group of food system activists of color have come together to address. This work is worth supporting.

Food 122

Food Finance Community Development Culture 122

Nonprofit Marketing Guide

APRIL 16, 2015

A photo posted by The Food Trust (@thefoodtrust) on Mar 28, 2015 at 8:33am PDT. Food Revolution https://instagram.com/foodrev. Food Tank https://instagram.com/daniellenierenberg/. The Food Trust https://instagram.com/thefoodtrust. Wilderness Society https://instagram.com/wildernesssociety. shoplocal.

Food 274

Food Medical Environmental Nonprofits 274

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. It's the equivalent of a product trial for a customer. Marketing Your Cause 1. Brain Food 1. Consideration ?

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Stanford Social Innovation Review

OCTOBER 10, 2023

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

Production 132

Production Entrepreneurship Agriculture Education 132

Selfish Giving

OCTOBER 25, 2011

Will consumers buy a product or use a service just because it supports a cause? They even recently changed the ingredients so it will taste like every other stick of gum, which may increase sales but it got Project 7 booted from organic-only Whole Foods. Even Product Red may be a one-hit wonder. Brand and margin lead (e.

Production 243

Production Food Ethics Marketing 243

Selfish Giving

MARCH 9, 2022

Some restaurants, like Miami-based Pollo Tropical with 138 locations, are helping WCK with cause marketing programs. Purchase-triggered donation vs. Cause product: What's the difference? for sale at Food Lion supermarkets are a cause product. Marketing Your Cause 1. Brain Food 1. A-mazing! ??

Production 130

Production Food Associations Philanthropy 130

Stanford Social Innovation Review

SEPTEMBER 13, 2023

India’s fragrant spices, cornucopia of foods, and breathtaking biodiversity compelled despots and discoverers alike to traverse its mystical landscapes, from the mighty Himalayas to the valiant Deccan. And in doing so, they have relentlessly decolonized what land and food have meant for my people.

Food 122

Food Civil Society Agriculture Public and Social Policy 122

Selfish Giving

JANUARY 22, 2025

Be sure to include insights into their partnership program, marketing, strategies, offerings, benefits, and any innovative practices they are known for in the partnership world. Marketing Your Cause 1. Manager of Individual and Corporate Giving, Three Birds Alliance , Aurora, CO ($64k - $82k) Brain Food 1. Get curious.

Food 130

Food Management Production Marketing 130

Selfish Giving

AUGUST 14, 2017

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113

Food Disaster Relief Public and Nonprofit Management Associations 113

Selfish Giving

MAY 9, 2012

A big reason why we see so many pink products and ribbons in October is because companies know they sell more with pink than not. For Watch City Brewing Company , the priority is making a difference first, but the benefits of cause marketing are clear. “The less the food and ingredients travel the better.”

Poverty 269

Poverty Energy Food Production 269

Selfish Giving

JANUARY 12, 2022

Action-triggered cause marketing for the win! ?? Before Thanksgiving I wrote that nonprofits should be targeting local theater productions of A Christmas Carol as they frequently include a fundraiser for local organizations. Marketing Your Cause 1. Brain Food 1. Think about the possibilities for cause marketing!

Race and Ethnicity 147

Race and Ethnicity Food Charitable Contribution Children 147

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Instead of offering to donate a percentage of sales with each purchase, product packaging promotes a $100,000 company gift and suggests other ways to support the troops. ?? Brain Food 1.

Children 227

Children Food Associations Management 227

Selfish Giving

FEBRUARY 17, 2021

A cause product is a something that is made specifically by a company to benefit a cause. A close relative of cause products - yet different - is purchase-triggered donations (PTD). Marketing Your Cause 1. But here's how to do it for your marketing. Content Marketing Manager, Serve Minnesota , Minneapolis ($60k) 2.

Production 130

Production Food Associations Foundations 130

Get Fully Funded

JUNE 14, 2021

It would be nice if a product fundraiser miraculously raised money on its own, right? You must be in the driver’s seat and have a solid grasp of best practices when running a fundraiser, including a product fundraiser. As a leader, you want a smooth, easy to run, well-supported product fundraiser with help just a phone call away.

Production 94

Production Fundraising Fundraising Participation and motivation 94

Nonprofit Marketing Insights by GlobalOwls

JANUARY 6, 2021

10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing. Twitter is a powerful marketing platform that needs your attention. Define Your Business Goals.

Marketing 145

Marketing Marketing Social Enterprise Social Enterprise 145

Selfish Giving

NOVEMBER 18, 2020

Check out other examples of cause products. What is a cause product? It's a product that's created specifically to support a cause. A cause product is a bigger deal because it's much a bigger commitment from both the business and to the charity. Marketing Your Cause 1. Brain Food 1. Great question!

Production 130

Production Activism Homelessness Energy 130

Selfish Giving

JULY 12, 2023

This captive audience presents an excellent opportunity to reach potential customers who value quality and are willing to invest in premium products and services. Albertsons launches its first homegrown, private label cause product to fight hunger. A good example of B2B cause marketing. Marketing Your Cause 1.

Production 130

Production Food Associations Education 130

Selfish Giving

FEBRUARY 26, 2020

Or, is the business making a marketing decision and choosing a nonprofit based on the audience it will give them access to? I'm a big fan of donate profits days, events, products and businesses. So I like Otter Products' idea of a donate employees day. Marketing Your Cause. Brain Food 1. What do you think?

Associations 246

Associations Medical Law Production 246

Nonprofit Marketing Guide

AUGUST 13, 2015

Here’s an example of a great metaphor from our free e-book, 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid , that shows how you can bring dry data to life: Cover of Red Eye Magazine with Feature Story on Chicago’s Food Deserts Source: chicagonow.com. Neither do maps alone.

Communication 182

Communication Food Health Production 182

Selfish Giving

JULY 1, 2020

Usually, they are very strong in one area, like account management, sales or marketing. Beginning today, supermarket chain Aldi is selling an assortment of lemony products benefiting Alex's Lemonade Stand Foundation. Marketing Your Cause 1. Why fundraising and content marketing need to marry in the post-covid world.

Production 130

Production Food Management Foundations 130

Selfish Giving

MARCH 16, 2022

Why Timberland and others are using precious store space to support causes instead of showcasing products. “We We sell everybody a product once. Impressively, this cause product has released more than just delicious aromas. Marketing Your Cause 1. Brain Food 1. This is a brand I want to be an evangelist for?’"

Retail 130

Retail Production Recruitment Children 130

Selfish Giving

NOVEMBER 4, 2020

I also challenged you to share your own costume idea for cause marketers. This is the perfect costume for a cause marketer! Marketing Your Cause 1. How to get big results from small content marketing teams. And let's face it, every nonprofit marketing team is small. ?? Brain Food 1. Meals on Wheels ?

Production 147

Production Food Philanthropy Management 147

Nonprofit Marketing Guide

OCTOBER 25, 2012

One of the Crisis Center’s programs is a food bank that serves over 4,000 people each month. Three-quarters of what the program distributes are grocery donations by Johnson County residents via food drives, individual donations, overstock from grocers, etc. Fast forward, and this woman was back on her feet.

Food 196

Food Public and Nonprofit Management Production Values 196

Nonprofit Marketing Guide

JUNE 4, 2015

For example, #palmoil, a product used in everything from food to cosmetics, is wiping out rain forest habitat that hosts #orangutans, #elephants and #tigers. #happyfriday. interviewfriday. Happy #caturday! Sumatran tigers need our help. Here’s one way you can help: read labels.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Selfish Giving

MARCH 13, 2019

A company approached them about a cause marketing campaign on social media. So, I've been thinking: Is it ever okay to swear in your cause marketing? Then I came across a presentation from a UK content marketer I admire, Doug Kessler. As marketers, we need to be willing to break conventions to see what happens.

Marketing 150

Marketing Marketing Retail Recruitment 150

Ann Green

OCTOBER 12, 2016

Check out these six innovative ideas that focus on your nonprofit’s relationship with your donors: Brand t-shirts and products. Brand t-shirts and products. Low-cost product fundraisers are an effective way to entice donors to give without breaking your budget. Strategize with social media. Host a thank-a-thon. Upcycled artwork.

Fundraising 227

Fundraising Fundraising Advertising Production 227

Selfish Giving

APRIL 10, 2017

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. Experiential retail is the channel for this." - Philips McCarty, Chief Executive Officer, Good Scout Group.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Nonprofit Marketing Guide

JULY 14, 2014

Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information. I try to get music going first thing and keep it going all day – it’s how I feel most productive. Lindsay J.K.

Communication 235

Communication Social Entrepreneurship Philanthropy Entrepreneurship 235

Selfish Giving

APRIL 13, 2022

Marketing Your Cause 1. Senior Marketing & Communications Manager, Action for Healthy Kids , Chicago or Remote ($68k - $75k) ???? Brain Food 1. Wellfare , a nonprofit that is working to flip the food-pantry model, distributes free boxes of premium food products to low-income families.

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Mastering online user experience and messaging.

Marketing 130

Marketing Marketing Fundraising Fundraising 130

Selfish Giving

NOVEMBER 25, 2020

Last week I talked about cause products in my newsletter. This great example of a cause product comes all the way from Australia and has raised $500k. Marketing Your Cause 1. 6 ways to build brand authority with content marketing. Brain Food 1. Now this is how you pivot during a pandemic! A great article from HBR.

Marketing 130

Marketing Marketing Production Food 130