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What Nonprofits Can Learn from the Food Truck Craze

Selfish Giving

I’m fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Race on The Food Network. I’m also heading out to Los Angeles today for the Blogworld Expo and am hoping to sample some of their great food trucks!

Food 271
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Website Content for Homeless People?

Nonprofit Marketing Guide

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites.

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Bezos Day 1 Families Fund Awards $123.5 Million for Homelessness Prevention

The Chronicle of Philanthropy

million to address fertilizer's effect on climate change, food security, and energy. Also, the Bill & Melinda Gates Foundation committed $75 million to boost enrollment in higher education among students in Washington State, and the ClimateWorks Foundation will give $21.5

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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

It’s amazing what Mark Hovarth has done with brands to help the homeless. Homelessness is not a natural a fit with cause marketing as causes involving women, troops abroad, kids and puppies tend to rule. Harpoon Grateful Harvest Cranberry Ale Supports Local Food Banks. Powerful stuff, Mark! Keep up the great work!

Marketing 278
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A powerful new tool to combat hunger and homelessness

Candid

The response was clear: In that moment, our donors were focused most on hunger and homelessness in the United States, two interwoven problems that have been greatly exacerbated by the ripple effects of COVID-19. . The severity of the hunger and homelessness crises varies by region, state, and community.

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Strategies For Building Sustainable Support For Homelessness Initiatives

Bloomerang

Homelessness affects over 650,000 Americans, yet these individuals often remain hidden from public view. Strategic donor engagement, transparent reporting, and meaningful community involvement create the foundation for sustainable funding that powers long-term homelessness initiatives in underserved areas. Let us know in the comments!

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Active vs. Passive Cause Marketing

Selfish Giving

An example here in eastern Massachusetts, and I limit it to my area because I really don’t know what they do in other parts of the country, is Whole Foods. And for all the shortcomings of PCM, Whole Food does it pretty darn well. They practice what I call passive cause marketing (PCM). The pitch was in a great location.

Activism 245