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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Journal of Personal Finance, 18 (1), 65-73. [12] 36] One study finds this identification with such “moral and civic virtue exemplars,” to be a powerful predictor of pro-social action (giving and volunteering) among adolescents as well. 12] Shang, J., Reed, A., & Croson, R. Identity congruency effects on donations.

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Teaching Cooperative Intelligence, for a Solidarity Economy

NonProfit Quarterly

They imagined creating clubs that would integrate community and social action with learning about economic democracy. Bring union representatives in to teach the basics of banking and finance. But economic democracy can be taught in any community.