Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Journal of Personal Finance, 18 (1), 65-73. [12] 36] One study finds this identification with such “moral and civic virtue exemplars,” to be a powerful predictor of pro-social action (giving and volunteering) among adolescents as well. 12] Shang, J., Reed, A., & Croson, R. Identity congruency effects on donations.
Let's personalize your content