Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Journal of Personal Finance, 18 (1), 65-73. [12] Hierarchy leadership and social distance in charitable giving. Seeding it with coins generates more, but smaller, gifts.[25] 12] Shang, J.,
98 
Let's personalize your content