Nonprofit Marketing Guide

APRIL 12, 2023

58% of Instagram users claim to have become more interested in a brand/product after seeing it in Stories. A further 50% of them say they have visited a website to buy a product/service as a result of seeing it in Stories. There’s no arguing about the value of video in our marketing strategies these days.

Marketing 232

Marketing Marketing Collaborations Values 232

Stanford Social Innovation Review

SEPTEMBER 7, 2023

Everyday software products such as Google Workspace and Microsoft Office have also begun to incorporate generative AI functions to help users craft presentations, respond to emails, and schedule meetings. Generative AI raises a host of ethical questions and complexities. And there are risks related to ethical storytelling.

Ethics 134

Ethics Public and Social Policy Technology Public and Nonprofit Management 134

Affnetz

APRIL 16, 2024

The board of directors plays a vital role in shaping the strategic and financial direction of the organization, making important decisions, and ensuring compliance with legal and ethical standards. With software, onboarding costs are a sneaky addition to the overall price of the product.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

Momentum Nonprofit Partners

MARCH 3, 2023

Why Core Values Matter to Your Organization’s Success This workshop will discuss the importance of workplace culture and how critical it is to set the right tone with your team! Maintaining a focus on the core values of an organization can help to strengthen teams, empower leaders, and carry a nonprofit forward for future years.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Blue Avocado

NOVEMBER 12, 2024

. — Gary McGeough from Bristol Organizations Committed Team Players, Capable of Collaborating Effectively I seek individuals who are genuinely passionate about our mission and show a strong belief in our values and goals. I highly seek a person that promotes ethical and meaningful engagement of the organization’s stakeholders.

Ethics 104

Ethics Nonprofit governance and management Collaborations Children 104

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Make your content something that isn’t all about selling—provide value to your audience. . Consumers want to know the details of the story that’s behind brands they trust and the products they use. .

Marketing 145

Marketing Marketing Production Retail 145

Nonprofit Marketing Insights by GlobalOwls

MARCH 19, 2024

The Rise of In-Home Product Testing: Revolutionizing Consumer Research Imagine being able to test new products in the comfort of your own home. Just you, using the product like you normally would. This is the power of in-home product testing (IHUT), and it’s revolutionizing the way companies do consumer research.

Production 52

Production Ethics Technology Recruitment 52

Candid

OCTOBER 9, 2024

An inclusive approach actively engages staff across all departments, roles, and leadership levels to create an environment where diverse perspectives are valued, equitable access to AI tools and training is provided, and the unique needs of different user groups are considered. How can funders support inclusive AI adoption?

Public and Social Policy 98

Public and Social Policy Ethics Psychology Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

This technique is particularly valuable in sentiment analysis for social media marketing , as it allows marketers to gain insights into public opinion about their brand or product, identify trends, understand customer behavior, and refine their strategies accordingly. What are the Commonly Used Web Scraping Tools?

Marketing 98

Marketing Marketing Ethics Production 98

NonProfit Quarterly

APRIL 12, 2023

The product of our three years of work, BROKE is a multidisciplinary toolkit that identifies pervasive narratives about poverty and wealth coming from the philanthropic and nonprofit sectors and offers guidance on how to tell better stories for economic justice. How have you been since we last connected? Storytelling is worldmaking.

Poverty 126

Poverty Ethics Philanthropy Culture 126

Ann Green

SEPTEMBER 27, 2023

Create compelling “Who We Are” videos that introduce them to your mission, values, and impact. If you want to ensure the highest level of quality and engagement, partner with a nonprofit video production company. Consideration stage: Here, donors are evaluating whether or not they have a connection to your cause.

Retention 168

Retention Universities Construction Ethics 168

Stanford Social Innovation Review

JULY 1, 2024

Ethical and legal concerns around genetic sequencing were also addressed and mitigated through the creation of the Ethical, Legal, and Social Implications (ELSI) Research Program , which required five percent of the annual HGP budget to be allocated to address emerging ELSI.

Collaborations 98

Collaborations Public and Social Policy Ethics Public Policy 98

Pam Moore

JULY 29, 2024

Need to conduct new focus groups to gather customer feedback for new products and marketing launch. Need to reposition your product, business and /or entire brand in the market. Conduct Focus Groups : Gather customer feedback through focus groups to inform new product development and marketing strategies.

Culture 133

Culture Technology Leadership Participation and motivation 133

Stanford Social Innovation Review

APRIL 27, 2023

Intermediaries like TechSoup also offer free or reduced-cost access to hundreds of products and organizations like DataKind and Data.org exist to make data science talent more accessible to nonprofits. While data ecosystems have evolved over time, there are four key levels of data processing: Production-level data. Decision support.

Public and Social Policy 110

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 110

Candid

MARCH 1, 2023

The power of data for creating social change Data and analytics have long been used to improve the quality of products and services, optimize efficiency in production and distribution, and fundamentally shape business models. However, this power extends far beyond the walls of corporations.

Nonprofit governance and management 98

Nonprofit governance and management Technology Production Collaborations 98

Fundraising Coach

NOVEMBER 22, 2024

personal information such as interests, values, and family ties. In addition to leveraging these platforms, simply googling your prospects and checking out their social media profiles can give you a better sense of their interests and values. What are the next steps to take after conducting prospect research?

Ethics 64

Ethics Values Production Retention 64

Fundraising Leadership

JANUARY 6, 2023

Individuals need to know the value they offer beyond their skills, and that those skills are not automatically generated cheaper and more easily. “ Individuals need to know the value they offer beyond their skills, and that those skills are not automatically generated cheaper and more easily. . ”

Universities 98

Universities Leadership Values Production 98

Nonprofit Tech for Good

OCTOBER 17, 2021

Never underestimate the value of services that are designed to ensure you’re set for success from the moment you purchase your software and beyond. Options and pricing will vary from product to product, but make sure you consider: Online and webinar training. 3 Fundraising Software Essentials to Consider. 1) Setup.

Fundraising 118

Fundraising Fundraising Public and Nonprofit Management Nonprofits 118

Nonprofit Tech for Good

MAY 16, 2024

They can do this by showing they understand and value each donor’s unique preferences. They must also ensure they uphold ethics and donor privacy. Considerations for Data Quality, Privacy, and Ethics Focus on data quality. Ethical Considerations : Consider the ethics of AI-driven fundraising.

Fundraising 98

Fundraising Fundraising Ethics Participation and motivation 98

NonProfit Hub

MAY 27, 2015

For example, people could donate to your cause either directly through your website, by buying products created specifically for your campaign or through a site such as JustGiving , where third parties are fundraising on your behalf. Be Mindful Of Brand Ethics. In what ways do you do compassionate branding?

Ethics 75

Ethics Nonprofits Foundations Children 75

Stanford Social Innovation Review

APRIL 22, 2024

In both markets, products and services are sold across B2B, B2C, or B2G models, and both markets draw on data (and increasingly AI data) to increase efficiency and reduce the costs of established processes. It is therefore imperative to provide them with high-quality products that have documented evidence of positive impact.

Public and Social Policy 72

Public and Social Policy Finance Education Education 72

Stanford Social Innovation Review

SEPTEMBER 25, 2024

Some of our hardest lessons have emerged from prioritizing academic credentials over people skills in our hiring practices and fostering a hyper-productive work environment at the expense of staff well-being. They evolve from an organization’s values and by establishing common sense norms. Caring cultures don’t happen by accident.

Health 105

Health Culture Poverty Activism 105

Nonprofit Fixer

AUGUST 15, 2023

In other words, fundraisers are problem solvers because we are moving one of the most valued assets - cash - away from someone’s bank account into our organization’s account. Time management means being able to sequence events to produce a work product that is on time and of high caliber. Fundraisers don’t want to be slimy.

Public and Nonprofit Management 98

Public and Nonprofit Management Participation and motivation Fundraising Fundraising 98

Stanford Social Innovation Review

AUGUST 1, 2023

” While commercial innovations can be classified as products, processes, or business models, biocultural innovation blurs the lines between extractive notions of innovation and biocultural approaches to conservation.

Agriculture 92

Agriculture Construction Culture Manufacturing 92

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Sustainable and Ethical Marketing in the Digital Age As we embrace technology to engage customers, we must also consider the growing consumer demand for sustainability and ethics in marketing. This trend goes beyond technology, touching the very values that brands stand for.

Marketing 52

Marketing Marketing Ethics Technology 52

Top Nonprofits

SEPTEMBER 24, 2024

These generations tend to be socially conscious, want to create positive change by supporting causes that align with their values, and can support your organization for years to come—if you effectively connect and build relationships with them. Cruelty-free cosmetics or personal care products. Jewelry made from recycled materials.

Ethics 52

Ethics Retail Food Nonprofits 52

Bloomerang

APRIL 12, 2024

When we forget to be philanthropic in our approach to major (or any ) donors, we forget to place a value on our shared humanity. When you come from a place of sympathy, you don’t productively relate to the other person because you don’t validate their feelings. All philanthropy is a value-for-value exchange.

Fundraising 108

Fundraising Fundraising Philanthropy Values 108

Top Nonprofits

MAY 4, 2023

Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) are major audiences for nonprofits looking for dedicated donors and volunteers, as they tend to be socially conscious and want to create positive change by supporting causes that align with their values.

Ethics 52

Ethics Retail Values Production 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Here, we unveil the key steps to uncovering an eco-friendly luxury packaging company that meets your brand’s ethos and elevates your product presentation. Consider factors such as product dimensions, materials, design aesthetics, and budget constraints.

Environmental 52

Environmental Manufacturing Production Ethics 52

Bloomerang

APRIL 17, 2024

Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” and “What products and services are most viable?” The CITI Program offers training covering the APA Code of Ethics. How will you identify these goals?

Manufacturing 108

Manufacturing Retention Retail Ethics 108

Stanford Social Innovation Review

FEBRUARY 8, 2023

Since its founding in 2011, Jump has experimented with a variety of governance approaches and identified a range of insights that can help other new nonprofits ethically and effectively pursue their missions. This includes the value of experimentation. Employees also have the Jump DNA.

Governance 111

Governance Nonprofit governance Nonprofit governance and management Universities 111

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

In physical stores, customers enjoy consistent brand experiences, including expert advice, informed sales staff, free makeovers, and a wide range of products. For example, AI can identify patterns in customer behavior, such as preferred channels, purchase timing, and product preferences.

Marketing 52

Marketing Marketing Ethics Retail 52

Bloomerang

MAY 6, 2021

Simultaneously, personal computing hardware grew from what it was in the few millions in the early 1980s to become a genuinely mass-market product as many more millions of families brought computers into their homes. The world debated the ethics, morality, and issues of confidentiality around this particular hack.

Public and Social Policy 140

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Law 140

Fundraising Leadership

DECEMBER 29, 2023

Echoing the importance of social media platforms for retail purchasing, DHGate reports, “Social media is an extremely viable sales platform — almost half of America’s 313+ million social media users say they would purchase a product off TikTok or Instagram.” Mind your AI. Cost counts. inflation fell to 3.1%

Retail 66

Retail Culture Leadership Ethics 66

Jeff Brooks

JUNE 27, 2024

It usually happens when a large (but unsophisticated) nonprofit is under the influence of an ethically challenged direct mail production company. Real fundraisers have left it behind, preferring value over volume and building relationships with donors. In its worst form, churn and burn is not a fundraising strategy.

Fundraising 59

Fundraising Fundraising Ethics Retention 59

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2024

Whether it’s through sustainable practices or ethical labor, businesses have the power to make a significant difference. They prefer brands that align with their values. Customers are willing to pay a premium for products from socially responsible companies. Ethical Practices: Transparency and fairness are critical.

Ethics 52

Ethics Environmental Collaborations Leadership 52

Get Fully Funded

JUNE 18, 2023

Consequences can range from disorganization to ethical compromises. Leaders who play in their strengths and delegate the rest are more productive. Leaders who value volunteers and engage them in meaningful ways will always have help. Value YOU as much as you value the lives your nonprofit seeks to serve.

Nonprofit Leadership 119

Nonprofit Leadership Leadership Public and Nonprofit Management Nonprofits 119