Nonprofit Marketing Guide

FEBRUARY 2, 2021

M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. It’s really all about creating communications that are effective AND consistent with your values and ethics. All nonprofit communicators have more work to do here — it’s not something you can check off your list, ever.

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Ethics Values Communication Fundraising 196

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

NonProfit Leadership Center

OCTOBER 28, 2024

Nonprofit organizations face unique challenges when it comes to cybersecurity. We recently asked nonprofit leaders about their top cybersecurity concerns. 8 Cybersecurity Concerns & Solutions for Nonprofit Leaders 1. 8 Cybersecurity Concerns & Solutions for Nonprofit Leaders 1.

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Nonprofits Ethics Management Nonprofit Leadership 147

NonProfit PRO

JANUARY 30, 2025

Tech can help expand your nonprofit's reach, but these tools carry ethical responsibilities. Here are some tips to ensure ethical marketing.

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Ethics Marketing Marketing Nonprofits 113

Caring Truth-Teller

FEBRUARY 8, 2023

Is our storytelling ethical? And what does it mean to tell stories that are ethical? Storytelling /ˈstôrēˌteliNG/ the activity of writing, telling, or reading stories Ethical /ˈeTHəkəl/ relating to beliefs about what is morally right and wrong As a self-titled master storyteller, I’ve lightly touched on this topic for years.

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Ethics Activism Philanthropy Fundraising 122

The Chronicle of Philanthropy

MAY 10, 2023

By Emily Haynes As nonprofits struggle to hire and retain fundraisers, some are turning to performance-based bonuses to entice and retain talent. There are plenty of ways to ethically reward hard-working fundraisers — the Association of Fundraising Professionals, for example, endorses bonuses delivered as flat…

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Ethics Fundraising Fundraising Associations 299

Candid

OCTOBER 17, 2024

As generative AI tools like ChatGPT become increasingly widely available, the need to ensure they’re used safely and ethically also becomes ever more urgent. While AI technology can create efficiencies for cash-strapped nonprofits, we need to make sure the way we use AI is aligned with our missions to do good.

Ethics 52

Ethics Technology Culture Health 52

The Chronicle of Philanthropy

FEBRUARY 24, 2023

By Thalia Beaty, Associated Press NEW YORK John Minchillo, AP Volunteers with Razom for Ukraine, a New York-based nonprofit, pack firefighting and medical donations for shipment to Ukraine.

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Ethics Medical Associations Nonprofits 246

Nonprofit Marketing Guide

AUGUST 27, 2021

Let’s wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have ethical fundraising, email workflows, year-end stories, Space Jam and more. September 23: Getting People to Click: How to Write (Ethically!) Register Now.

Communication 281

Communication Ethics Energy Nonprofits 281

NonProfit PRO

APRIL 15, 2021

So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. As we know, two of the biggest hallmarks of successful fundraising are trust and transparency with your donors.

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Ethics Nonprofits Fundraising Fundraising 264

Blue Avocado

FEBRUARY 21, 2022

When we embark upon what’s known in the nonprofit world as “donation season,” chances are that your organization thinks about putting together a fundraising video or other media that demonstrates the impact of your work. The post Ethical Storytelling for Nonprofits appeared first on Blue Avocado.

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Ethics Nonprofits Management Communication 114

NonProfit PRO

MAY 23, 2024

Join us as we explore ways generative AI can be used in the nonprofit sector, including automating processes, improving efficiency, and generating new content and ideas. We’ll discuss best practices for the responsible and ethical use of AI as well as specific examples of generative AI in action within nonprofits.

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Ethics Nonprofits Technology 259

Nonprofit Marketing Guide

SEPTEMBER 28, 2023

On a recent Nonprofit Communications Directors Mentoring Program call, the group discussed creating a nonprofit storytelling “bill of rights” for their organizations. Let’s look at how several nonprofits approach their storyteller bill of rights. Learn from them! ” It’s an excellent frame of mind.

Ethics 262

Ethics Nonprofits Production Communication 262

NonProfit PRO

MAY 28, 2024

This guide will pull back the curtain to AI for nonprofits, sharing everything you need to know about incorporating it into your organization. Dive into ethical AI adoption, everyday AI use cases, and popular AI tools for nonprofits and how to use them.

Ethics 238

Ethics Nonprofits 238

NonProfit PRO

SEPTEMBER 2, 2022

Reasons employers should employ older workers are their experience, both professionally and personally, reliability with a strong work ethic, and cost-effectiveness. Unfortunately, employers overlook valuable applicants because of age.

Ethics 290

Ethics Nonprofits 290

NonProfit Quarterly

DECEMBER 16, 2024

Without intentional, ethical oversight, the data and algorithms behind AI risk repeating patterns of exclusion, discrimination, and bias. Without intentional, ethical oversight, the data and algorithms behind AI risk repeating patterns of exclusion, discrimination, and bias.

Ethics 98

Ethics Public and Social Policy Technology Finance 98

Bloomerang

APRIL 15, 2024

Every profession likes to claim ethics are essential to its success. Fundraising ethics isn’t an option but a necessity. I think the best way to illuminate the day-to-day application of ethics in fundraising is to examine actual examples that arise among fundraisers, management, and donors. But integrity is squarely at the top.

Ethics 111

Ethics Education Education Race and Ethnicity 111

Donorbox Nonprofit

MARCH 29, 2024

Chances are, your nonprofit was started because of storytelling – a story about a person, an animal, or a place in a dire state of need moved your founders to act immediately. That is the power of storytelling.

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Ethics Nonprofits Fundraising Fundraising 129

Nonprofit Marketing Guide

JANUARY 5, 2023

If you work in nonprofit communications, suddenly you are a professional photographer. Jeff Jones shared some of his favorite nonprofit photography tips with us too: Get close. I think asking nonprofit staff to take photographs is a much easier ask than asking them to write. Managing the way your nonprofit uses photography.

Ethics 285

Ethics Nonprofits Management Activism 285

The Charity CFO

MARCH 26, 2025

In this episode of A Modern Nonprofit Podcast , Tosha Anderson and branding expert Seth Donlin unpack why personal branding is no longer optional for nonprofit leadersand how it can drive deeper donor engagement, visibility, and trust. Share stories (ethically) that highlight the mission in action. Be personalbut not private.

Leadership 98

Leadership Ethics Finance Nonprofits 98

NonProfit Leadership Alliance

DECEMBER 4, 2024

While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. If your nonprofit hasn’t yet incorporated AI into its work, there is no time like the present to get started! In this guide, we’ll discuss three tips for doing just that.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Stanford Social Innovation Review

MARCH 24, 2025

But while others have argued that the nonprofit sector should consider mergers and acquisitions (M&A) as not just an escape plan, our experience demonstrates that perhaps we should go even farther than that. This creates a unique emotional and ethical burden that traditional M&A playbooks fail to address.

Social Enterprise 108

Social Enterprise Social Enterprise Nonprofits Culture 108

The Chronicle of Philanthropy

JULY 29, 2024

The donation will expand the STARS College Network, a nonprofit Byron and Tina Trott started last year to ensure students from low-population areas get the chance to attend a college of their choice. The STARS College Network, a nonprofit started by Byron and Tina Trott, supports students from small towns and rural areas.

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Ethics Universities Nonprofits 290

Nonprofit Marketing Guide

AUGUST 6, 2021

Then take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Funraise shared Examples of Successful Nonprofit Fundraising Campaigns During the COVID-19 Crisis. Become a Better Writer This Month at Nonprofit Marketing Guide. Nonprofit Training for You….

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Communication Energy Ethics Nonprofits 296

Nonprofit Marketing Guide

JULY 14, 2022

While this popular fee structure may be acceptable in the for-profit sector, it raises some ethical issues in the nonprofit industry, specifically for grant professionals. Sheleia Phillips, MPH, CHES is the Founder and Principal Consultant of SMP Nonprofit Consulting. Here are some reasons why it causes more harm than good: .

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Ethics Associations Nonprofits Philanthropy 255

Candid

NOVEMBER 11, 2024

In addition, the Human-Centered Artificial Intelligence Department at Stanford University focuses on human-centered AI, emphasizing the need for diverse voices in AI development to address ethical concerns. The post AI for good: How you can help Candid Labs empower nonprofits appeared first on Candid insights.

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Ethics Technology Nonprofits Universities 98

The Chronicle of Philanthropy

MARCH 6, 2025

These four steps will help foundations support effective and ethical A.I. By Alethea Hannemann and Chantal Forster Getty Images These four steps will help foundations support effective and ethical A.I. use among grantees and their own staffs. use among grantees and their own staffs.

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Ethics Foundations Nonprofits 173

Nonprofit Marketing Guide

AUGUST 13, 2021

Let’s press our luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Let’s Debunk Myths and Misconceptions About Cybersecurity in Nonprofits. For more measurement opportunities, here are 2 Social Media Metrics Your Nonprofit Should Be Tracking.

Communication 281

Communication Ethics Advertising Nonprofits 281

Stanford Social Innovation Review

FEBRUARY 5, 2025

By Michelle Flores Vryn & Meena Das AI can only boost the under-resourced nonprofit world if we design it to serve the communities we care about. But as nonprofits consider how to incorporate AI into their work, many look to expertise from tech sector, expecting tools and implementation advice as well as ethical guidance.

Collaborations 69

Collaborations Ethics Technology Foundations 69

NonProfit Quarterly

OCTOBER 28, 2024

Image credit: Getty Images for Unsplash One of the chief responsibilities of a nonprofit board is to determine executive compensation. It’s not just from an ethical or budgetary perspective that people don’t want to be paying excessively.” But fulfilling that responsibility can be challenging. The responsibility is also an opportunity.

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Law Ethics Finance Values 126

Nonprofit Marketing Guide

JULY 30, 2021

While I think a lot of us could use an actual mixed drink at this point, it’s a little early here in the States so let’s settle for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Here are 4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories.

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Communication Energy Ethics Nonprofits 279

Nonprofit Marketing Guide

APRIL 30, 2021

I am back with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising after missing last week due to poor planning on my part. Here’s How to Up Your Nonprofit Game on TikTok. White Women as Nonprofit Gatekeepers [Recommended Listen]. Nonprofit Training for You….

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Communication Ethics Nonprofits Marketing 278

The Chronicle of Philanthropy

OCTOBER 30, 2023

Plus, the University of Northern Iowa got $25 million for business-ethics education programs, a couple who emigrated from Ukraine are giving $17 million to advance treatment for a rare type of blood cancer, and three other nonprofits received major gifts.

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Construction Ethics Universities Education 288

NonProfit Leadership Center

OCTOBER 23, 2024

Is your nonprofit following the crucial policies and best practices to remain in good legal and ethical standing? In this this free on-demand webinar, you’ll explore the shifting landscape of nonprofit compliance and what you need to know and do now.

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Nonprofit governance and management Ethics Nonprofit Leadership Law 208

Marketing for the Modern Nonprofit

JANUARY 14, 2025

Social Media Trends Nonprofits Must Embrace in 2025 The social media world is a whirlwindconstantly shifting, evolving, and presenting nonprofits with new opportunities to connect with their communities. Lets break down whats reshaping the digital landscape and how nonprofits can thrive in 2025.

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Nonprofits Ethics Education Education 98

NonProfit Leadership Center

JUNE 24, 2024

Nonprofit work environments are fast-paced and somewhat chaotic at times. One such approach nonprofits should consider is mindful leadership. Nonprofits that embrace mindful leadership practices support team members by shifting from a mindset of scarcity to one of abundance. What is Mindful Leadership?

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Psychology Ethics Leadership Culture 255

Blue Avocado

DECEMBER 24, 2024

The Gold Avocado series showcases some of the very best content that Blue Avocado has for nonprofit leaders, based on overall popularity, reader response, and quality. We asked CPA Carl Ho , who works with dozens of small nonprofits, what would be the five most important, most do-able controls for small groups: 1.

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Nonprofits Ethics Management Activism 90