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Ethical Marketing: Nonprofits’ Trust-Building Tool

NonProfit PRO

Tech can help expand your nonprofit's reach, but these tools carry ethical responsibilities. Here are some tips to ensure ethical marketing.

Ethics 113
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7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.

Marketing 278
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Use ethical and organized data collection methods. However, you’ll need to consider the ethics of collecting this information. The three main ethics to keep in mind are consent, confidentiality, and communication. However, make sure you have the right tools and technology in place to capture these metrics.

Ethics 287
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Sector Adopting AI, Building Reserves, and Expanding, Survey Shows

NonProfit Quarterly

Based on a survey of 250 nonprofits, including foundations, international NGOs, public charities, higher education institutions, and health and human services organizations, the report states that 44 percent of nonprofits surveyed said they use the technology for forecasting, budgeting, and payment automation.

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5 Revenue Streams to Strengthen Nonprofit Sustainability

Ann Green

Follow these best practices to maximize your event revenue: Invest in event-specific technology. For example, search for marketing grants if you spend too much on marketing. Create an event calendar to plan the timing of each fundraiser, including time before and after for event planning and follow-up.

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The Future of Fundraising: 3 Tips to Leverage Nonprofit AI

NonProfit Leadership Alliance

Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Ethical egoism posits that fulfilling one’s duty to act out of self-interest is the highest moral calling.

Ethics 122