Ethical Marketing: Nonprofits’ Trust-Building Tool
NonProfit PRO
JANUARY 30, 2025
Tech can help expand your nonprofit's reach, but these tools carry ethical responsibilities. Here are some tips to ensure ethical marketing.
This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
NonProfit PRO
JANUARY 30, 2025
Tech can help expand your nonprofit's reach, but these tools carry ethical responsibilities. Here are some tips to ensure ethical marketing.
Selfish Giving
JUNE 23, 2011
Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forecasting Failures Are Costly: Heres How To Fix Them
The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis
What Your Financial Statements Are Telling You—And How to Listen!
Ann Green
JULY 30, 2024
Use ethical and organized data collection methods. However, you’ll need to consider the ethics of collecting this information. The three main ethics to keep in mind are consent, confidentiality, and communication. However, make sure you have the right tools and technology in place to capture these metrics.
NonProfit Quarterly
DECEMBER 3, 2024
Based on a survey of 250 nonprofits, including foundations, international NGOs, public charities, higher education institutions, and health and human services organizations, the report states that 44 percent of nonprofits surveyed said they use the technology for forecasting, budgeting, and payment automation.
Ann Green
FEBRUARY 11, 2025
Follow these best practices to maximize your event revenue: Invest in event-specific technology. For example, search for marketing grants if you spend too much on marketing. Create an event calendar to plan the timing of each fundraiser, including time before and after for event planning and follow-up.
NonProfit Leadership Alliance
DECEMBER 4, 2024
Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.
Fundraising Leadership
FEBRUARY 7, 2025
A recent Statista report finds that in 2025, the AI market in the U.S. By embracing trust, inclusivity, and sustainability, we can ensure that technological advancements positively impact not only the current generation but also businesses, consumers, and broader communities for generations to come. was worth $66 billion.
NonProfit PRO
AUGUST 1, 2022
Propeller, the digital platform that brings social activism, charitable efforts, and impactful marketing campaigns together in an unprecedented and profitable way, is on track to have a successful 2022. The company is now offering the opportunity to support its continued growth via Wefunder.
NonProfit Quarterly
MARCH 17, 2025
Emerging technological innovations in healthcare have the potential to transform public health and healthcare delivery systems, making them more efficient, personalized, and accessible. Emerging Technologies: Potential and Risks Technological innovations are often lauded as a panacea for global health challenges.
Nonprofit Marketing Guide
APRIL 12, 2023
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
Nonprofit Marketing Guide
MARCH 9, 2023
Marketers everywhere are yelling from the mountain tops about how this is the future of marketing as we know it. Or perhaps you have legal, ethical, or integrity concerns – all valid. But if you asked me, the often overworked and understaffed marketing team has just been given a gift.
NonProfit Quarterly
FEBRUARY 17, 2025
When we build AI, we must ask: Who benefits from this technology? Ironically, the technology that promises a more efficient future is also contributing to a great strain on the planets resources. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets. Who is harmed?
NonProfit PRO
JULY 18, 2022
Hatch has developed a platform for nonprofit organizations that leverages ethical AI to enrich donor data and predict individuals’ giving with funding from prominent investors.
Affnetz
APRIL 16, 2024
Corporate Sponsorships for Nonprofits | A Guide to Grow Nonprofits/ By Bala Guntipalli Introduction to Nonprofit Board Management Software: Technology has become an integral part of our lives, changing the way we do business and manage organizations. After all, mission success is driven by strong leadership.
NonProfit Leadership Alliance
APRIL 1, 2024
The intersection of Artificial Intelligence (AI) and social work is guiding a new era of technological transformation, promising to revolutionize how social services are delivered to the most vulnerable sectors of society. The Future of AI in Social Work The future of AI in social work is full of potential.
NonProfit Quarterly
MARCH 24, 2025
4 In practice, thats proven difficulta systematic review of American healthcare data done in 2011 revealed high rates of re-identification, raising ethical concerns. AI is transforming neuroscience, and addressing these issues is essential for any hopes of an ethical path forward. 3 By law, these must remain anonymous when used.
Fundraising Coach
JUNE 17, 2014
As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? Marketing Tips for Nonprofits. Julia Campbell : Passion over technology! Don''t market your organization. On Google+.
Nonprofit Marketing Insights by GlobalOwls
MARCH 12, 2024
AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.
Nonprofit Marketing Insights by GlobalOwls
DECEMBER 28, 2024
Social enterprises must adopt ethical frameworks to guide AI agent development solutions. Collaborating with diverse stakeholders during development and deployment ensures the technology addresses the needs of vulnerable populations rather than exacerbating disparities.
NonProfit Quarterly
DECEMBER 21, 2023
Not only has AI forever altered the technological landscape, but it also carries monumental and potentially corrosive impacts on the economic, political, and interpersonal terrain that makes up our everyday lives. Among the most recent and rapid developments of AI is facial recognition technology.
Bloomerang
OCTOBER 8, 2024
” – Meena Das, CEO at NamasteData The importance of AI equity for nonprofits AI equity is more than just an ethical obligation. Challenges and opportunities The nonprofit sector faces several barriers to AI adoption, including a shortage of skilled professionals, ethical concerns about AI biases, and resource constraints.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 11, 2023
Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? It uses machine learning technology to recognize the most complicated documents on the web, offering a free plan with limited features. How can I use Sentiment Analysis in Social Media Marketing?
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 24, 2022
How to Select a Marketing Strategy for a Foreign Country? Are you thinking about doing marketing in a new country? While there is no perfect marketing formula for a foreign country, there are several aspects that must be considered before you expand your commercial or any other endeavors. The choices are virtually unlimited!
Candid
FEBRUARY 18, 2025
In 2025, nonprofits will fully embrace AI technology, leveraging it to streamline operations, strengthen programming, analyzing complex data, and personalizing donor engagement. According to BCGs January 2025 client study on the effects of strategic foresight, their guidance helped a client outperform market peers by 20% from 2014 to 2024.
Pam Moore
JULY 29, 2024
With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Do These Digital Marketing and AI Challenges Sound Familiar? Need to implement the integrated email marketing and CRM program you purchased last year. Content marketing program really needs structure.
Nonprofit Marketing Guide
FEBRUARY 27, 2012
Privacy rights are intensely personal, evolving as people, technology and social custom change. David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership. Love the daily blogging?
Nonprofit Marketing Insights by GlobalOwls
MARCH 31, 2024
The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.
Bloomerang
MAY 6, 2021
Technology Goes Mainstream. Simultaneously, personal computing hardware grew from what it was in the few millions in the early 1980s to become a genuinely mass-market product as many more millions of families brought computers into their homes. It was one of the hacks that demonstrated to the world that anyone could get hacked.
Nonprofit Marketing Insights by GlobalOwls
JANUARY 19, 2024
AI Marketing Masterclass [Free Full Masterclass Video] Get ready and implement AI into your marketing mix. Check out the Full Free AI Marketing Masterclass Video. Here’s a step-by-step guide to help you begin your journey in AI marketing: 1. Courtesy of StoryLab.ai Courtesy of StoryLab.ai
Nonprofit Tech for Good
DECEMBER 19, 2021
It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. It will also require regulation with teeth to keep Big Tech accountable to the public interest.
Nonprofit Tech for Good
FEBRUARY 1, 2022
The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To access the complete data, please take the Global NGO Technology Survey and then visit the Open Data Project Hub. 5% use TikTok.
Candid
JUNE 26, 2024
Our collection covers a variety of topics to meet you where you are in your nonprofit career—whether you’re brushing up on core skills, leveling up your leadership skills, or venturing beyond your comfort zone to get ahead of the curve on new technology. Here are nine free eBooks to check out for inspiration. Read the PND review.
Pam Moore
JANUARY 19, 2020
What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!
Pam Moore
MARCH 19, 2020
?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!
Nonprofit Marketing Insights by GlobalOwls
APRIL 25, 2024
Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.
Top Nonprofits
MARCH 26, 2025
To help nonprofits navigate these challenges, DonorSearchs generative AI fundraising guide outlines a Responsible AI Framework for nonprofits, addressing critical factors like security, data ethics, inclusiveness, and legal compliance. These principles provide additional guidance for using AI ethically and effectively.
Nonprofit Tech for Good
MAY 16, 2024
By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. In today’s fundraising sector, technology is vital. They must also ensure they uphold ethics and donor privacy.
Bloomerang
JUNE 21, 2024
Dig into the technology (e.g., Let’s say 50% of your tasks could be benefited by this technology. Back about 15 years ago, I learned much of what I know about content, inbound marketing, and social engagement from him. AI is best used transparently, ethically and legally. Similarly, AI is here to stay.
Nonprofit Marketing Insights by GlobalOwls
MAY 8, 2024
The Future of Animation Marketing: How AI is Transforming Campaigns In the visually driven world of marketing, animation has long been a staple, captivating audiences with its dynamic and creative storytelling capabilities. Current Trends in Animation Today, animation in marketing has expanded beyond mere entertainment.
Nonprofit Tech for Good
SEPTEMBER 3, 2012
But thanks to a strategy focused on bringing low-cost smartphones to the masses worldwide, Google’s Android surged to a whopping 68% share of the global smartphone market in the second quarter of 2012. That’s four times the 17% global market share held by Apple. People for the Ethical Treatment of Animals (PETA) App.
Jeff Brooks
MAY 6, 2024
But photos pose some ethical and logistical challenges. Test: told it was an AI image with an ethical rationale (such as to protect anonymity). Test: told it was an AI image with a pragmatic rationale (such as to reduce marketing costs). Of course, using it and not divulging is ethically iffy at best.
Nonprofit Marketing Insights by GlobalOwls
MARCH 20, 2024
Next-Gen Solutions: The Role of Technology in Modern Workplace Management How can we leverage technology to not only boost productivity but also ensure a secure and supportive work environment? Automation and Efficiency Embrace the new wave of workplace management where technology enhances every aspect of your day-to-day operations.
Nonprofit Tech for Good
JULY 30, 2012
Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online communications campaigns can’t be as good. People for the Ethical Treatment of Animals (PETA) :: peta.org.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 19, 2023
AI and the Omni-Channel Marketing Ecosystem: A Comprehensive Guide In today’s rapidly evolving digital landscape, businesses are facing the challenge of reaching customers across a multitude of channels and devices. In the modern marketing landscape, omni-channel is no longer a luxury but a necessity.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content