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7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.

Marketing 278
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Nonprofit Storytellers Bills of Rights

Nonprofit Marketing Guide

Voice of Witness Ethical Storytelling Principles As oral historians, Voice of Witness always centers the storyteller and refers to them as narrators rather than interviewees or interview subjects. The post Nonprofit Storytellers Bills of Rights appeared first on Nonprofit Marketing Guide.

Ethics 263
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Mixed Links: News and Tips for Nonprofit Marketers – June 16, 2023

Nonprofit Marketing Guide

We’re here with the most helpful articles, posts, and tips for nonprofit marketers. This week we have ChatGPT alternatives, principles from TikTok, how to celebrate Juneteenth, productive procrastination and more. Here are 10 ChatGPT Alternatives for Marketers. Why Use Data-Driven Marketing?

Marketing 191
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Mixed Links: News and Tips for Nonprofit Marketers – July 14, 2023

Nonprofit Marketing Guide

I’m back with the most helpful articles, posts, and tips for nonprofit marketers. This week we have Threads insights, AI myths and warnings, how to attract better employees, bizarro productivity tips, and more. Iterable is Busting the 3 Most Common AI Myths in Marketing. Disney’s Animal Kingdom. Happy Friday!

Marketing 175
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Let’s Get Rid of the Heresy in Cause Marketing

Selfish Giving

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink&# when scams abound. There’s nothing worse than supporting a cause and then reading “A portion of the proceeds from this products will support cancer research.&#

Marketing 184
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Avoiding Unethical Pay Structures: A Guide for Grant Writers + Nonprofit Professionals

Nonprofit Marketing Guide

Ahhh, the age-old dilemma of commission-based compensation: it’s a common pay policy, often seen as an incentive to increase worker productivity and the organization’s bottom line. The post Avoiding Unethical Pay Structures: A Guide for Grant Writers + Nonprofit Professionals appeared first on Nonprofit Marketing Guide.

Ethics 256
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Lights, Camera, Conversion! Trends and Tips for Perfecting Your Video Marketing

Nonprofit Marketing Guide

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 234