7 Cause Marketing Lessons from Machiavelli
Selfish Giving
JUNE 23, 2011
Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.
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