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5 Tips for an Ethical Digital Marketing Strategy

NonProfit PRO

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. However, it's becoming essential to do it ethically. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill.

Ethics 290
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Effective and Ethical Creative [New Guide]

Nonprofit Marketing Guide

It’s really all about creating communications that are effective AND consistent with your values and ethics. M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. That rather dry name belies the very interesting content inside. Where might that NOT be the case.

Ethics 196
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Ethical Marketing: Nonprofits’ Trust-Building Tool

NonProfit PRO

Tech can help expand your nonprofit's reach, but these tools carry ethical responsibilities. Here are some tips to ensure ethical marketing.

Ethics 113
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7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.

Marketing 278
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Mixed Links for Nonprofit Communicators – August 27, 2021

Nonprofit Marketing Guide

Let’s wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have ethical fundraising, email workflows, year-end stories, Space Jam and more. Here are 5 ways to tap into the power of nostalgia marketing. Register Now. Register Now.

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Concerns About AI from Nonprofit Communications and Marketing Professionals

Nonprofit Marketing Guide

If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns. Nonprofit Marketing Guide is also working on a set of best practices and sample policies around AI that we will share later this spring.

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Propellar Launches Crowdfunding Campaign and Ethical Investment Opportunity Via Wefunder

NonProfit PRO

Propeller, the digital platform that brings social activism, charitable efforts, and impactful marketing campaigns together in an unprecedented and profitable way, is on track to have a successful 2022. The company is now offering the opportunity to support its continued growth via Wefunder.

Ethics 185