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Webinar: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) ocean waters.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

One experiment in a law firm found a dramatic result. Journal of Environmental Management, 237 , 30-43. The opt-in condition was, “I agree to the $X recommended contribution to Lili Eco trust to … offset my environmental impact.” But this power increases when the examples are “like me.” 10] Cabinet Office. Taylor-Collins, E.,

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Prosocial behaviors are actions that benefit others.… But it does connect. It connects in this way.