Boston Nonprofit: Rewards of Cause Marketing are Absolut
Selfish Giving
SEPTEMBER 2, 2009
Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. Has this taste of cause marketing whetted the CRC’s appetite for more. Environmental causes are very popular right now. But she’s thrilled they did.
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