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The Great Outdoors is a Great Place for Cause Marketing

Selfish Giving

I’ve always been interested in how state and national parks– and green spaces in general –can use cause marketing to raise money. These popular places are a national treasure, but government funding is bottoming out. Here’s my cause marketing checklist for America’s parks. It will help, for sure.

Marketing 241
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What Is an Ethical Supply Chain—And Why Does It Matter?

NonProfit Quarterly

Companies are now often expected to actively contribute to environmental protection and uphold high ethical standards throughout their supply chains. Ethical supply chains are defined as networks of production and distribution that operate in a manner respecting environmental sustainability, human rights, and ethical labor practices.

Ethics 64
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From Impact Investing to “Impact-First” Investing—What Is the Field Learning?

NonProfit Quarterly

generate social or environmental returnor doing wellthat is: make a financial return. There are indeed many investments where social or environmental goals dont harm earnings (and, arguably, even improve earnings). An impact-first approach to investing requires [investors who are]willing to accept below-market-rate returns.

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How can your B2B Tech Marketing Strategy Go Green

Nonprofit Marketing Insights by GlobalOwls

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. According to statistics , six in ten customers are eager to change their buying habits to reduce environmental impact. These could be nonprofits, government initiatives, green communities, etc. .

Marketing 140
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The Next 4 Years: Tapping Into Nonprofit Expertise

The NonProfit Times

She teams with and coordinates with other environmental nonprofits to use every law on the books to battle climate change and polluters. Environmental Protection Agency to promulgate first-ever standards to govern disposal of coal ash and limit the wastewater discharge of toxic pollutants from coal-fired power plants.

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Learning That Changes Lives: Local Leader Shares Journey to Nonprofit Success

NonProfit Leadership Center

She went to Uganda where she lived and worked with an NGO on strategic planning and board governance. But we walked away understanding the behavioral science behind marketing. Research, strategic planning and market segmentation all go into marketing. Erin took some time off from practicing law to travel.

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ESG Is Not Impact Investing and Impact Investing Is Not ESG

Stanford Social Innovation Review

Coined in 2004, ESG emerged as a joint effort by the UN, the International Finance Corporation (IFC), and the Swiss Government to support the financial industry’s consideration of ESG issues in mainstream investment decision-making (although its roots exist in the socially responsible movement, or SRI). ESG is a framework.