No Wonder Retention of Online Donors is So Bad
Nonprofit Marketing Guide
AUGUST 21, 2012
Elizabeth Glaser Pediatric AIDS Foundation sent 8 emails in 8 months, but 4 of them came in May. Southern Poverty Law Center sent me one email in April asking for a renewal. Southern Poverty Law Center also stood out for me, but not in a good way, because of the annoying plastic mail and phone call. No direct mail.
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