Nonprofit Marketing Guide

JUNE 12, 2012

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful.

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. Your communications are primarily about getting people to think about your core topics, educating others, sharing your expertise, or becoming thought leaders on those topics.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. ” You are a master chef responsible for feeding your participants and supporters.

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Nonprofit Marketing Guide

DECEMBER 6, 2012

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

Nonprofit Marketing Guide

DECEMBER 24, 2012

In my e-book, The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates, and Inspires , I compare content marketing to running a busy restaurant. You are a master chef responsible for feeding your participants and supporters.

Marketing 191

Marketing Marketing Participation and motivation Nonprofits 191

NonProfit Leadership Alliance

JANUARY 3, 2024

As an adoptee and a participant in her high school’s Early Learning Academy, she witnessed the struggles faced by pregnant high schoolers. These girls were faced with hardships including family rejection and inadequate childcare, which hindered their own education and future.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Ann Green

DECEMBER 5, 2023

When participants post about your event, encourage them to pair it with your dedicated hashtag. summarizes the central purpose of the newsletter while drawing the reader in so they feel motivated to open your email. For example, a subject line like “Don’t Miss Out On Our Annual Halloween Fundraiser!”

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Candid

JANUARY 8, 2025

As founder of AtlasDaughters, director of the Marks Family Foundation, and mother to a daughter, I know firsthand the importance of educating and empowering young women in philanthropy to accelerate their giving to maximize impact. The vast majority of these giving circles are led and participated in by women.

Philanthropy 52

Philanthropy Participation and motivation Children Collaborations 52

iMarketSmart

MARCH 5, 2025

Curiosity about the Questions Other types of people are motivated by curiosity. Curiosity is a powerful motive. For some people, this motivates a lot of their actions and how they spend their money and use their time. Want to be Heard Yet another group of supporters is motivated to fill out surveys because they want to be heard.

Participation and motivation 52

Participation and motivation Education Education Values 52

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Are you using email to motivate action like donations or volunteering? Or to educate donors about the work they have supported in the past?

Participation and motivation 211

Participation and motivation Communication Education Education 211

Affnetz

APRIL 30, 2024

Improving donor retention can significantly impact giving rates for educational institutions. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

JANUARY 23, 2019

If public education is part of your nonprofit’s mission, content marketing helps provide that education. If that is too much jargon for you, focus on this: Valuable Content That Attracts. That is not all of the content you are creating! To raise awareness. Great content can help people think or feel differently about an issue.

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

NonProfit Quarterly

MARCH 23, 2023

CAAP’s recently released report, A Tapestry of Giving , provides a snapshot of the giving attitudes, habits, motivations, and priorities of the study’s participants. Three hundred Arab Americans participated in CAAP’s recent research. I’ve had a really lucky life in a lot of ways,” one participant said. “I

Philanthropy 110

Philanthropy Participation and motivation Volunteerism Volunteerism 110

NonProfit Leadership Alliance

MAY 23, 2023

In addition to raising necessary funds for your cause, you might host a fundraiser to accomplish the following goals: Raise awareness and educate the public about issues related to animal rights. Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption.

Fundraising 203

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 203

Anedot

FEBRUARY 28, 2025

Recognized for our leadership and program excellence, we provide vital resources, educational opportunities, and economic support to individuals and families in our community. A trusted community resource, our quality programs are grounded in stability, expertise, and commitment to effectively address the changing needs of our community.

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

We’ve drawn these case studies from our own experiences working with organizations that hold the full range of organizational marketing goals from influencing policy on a particular issue to retaining volunteers and motivating program participation.

Marketing 156

Marketing Marketing Participation and motivation Education 156

NonProfit Leadership Alliance

APRIL 28, 2024

Continuously improve skills by reading educational nonprofit blogs and participating in fundraising workshops, webinars, and conferences. The following ideas provide practice opportunities to strengthen your abilities: Take an educational course on public speaking. Attend fundraising workshops and read blogs.

Nonprofit Management 236

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 236

Candid

SEPTEMBER 11, 2024

Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit. Here are some examples from the ACLU , March of Dimes , and Boys & Girls Clubs of America.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

Nonprofit Marketing Guide

NOVEMBER 21, 2011

But every year, I feel like I took too much of the ‘Drink Me’ potion or not enough of the ‘Eat Me’ cake and fall short of hitting our goal of increasing participation and revenue from the event. No matter what, we can’t break past that 200 participant/$20,000 mark in any significant way.

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Nonprofit Marketing Guide

MARCH 6, 2017

a motivating reason to live? Some advocacy organizations produce newsletters that are heavy on educational content for the people they hope will be the messengers for their cause. What’s Your Newsletter’s Purpose in Life? But don’t be too vague! Give readers resources, tips, or ideas they can use.

Participation and motivation 135

Participation and motivation Education Education Communication 135

Top Nonprofits

MARCH 14, 2025

Gen Z is motivated to support causes they believe in , and they want to know that their contributions make a real difference in their communities. Blackbauds Gen Z at the Table Report states that Nearly 70% [of Gen Z respondents] say that impact reporting is likely to motivate increased giving. Be transparent.

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NonProfit Leadership Center

AUGUST 14, 2023

Every participant walks away with renewed promise." Charlie Imbergamo, MA, CFRE, CEO, Nonprofit Leadership Center Tweet Equal parts motivation, conversation and education, nonprofit professionals and leaders will experience engaging speakers and sessions, powerful networking opportunities and other surprises.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Participation and motivation Collaborations 130

Bloomerang

AUGUST 19, 2024

What is advocacy, and why it matters You have a big, bold vision to better the world with your nonprofit—whether you’re developing programs and influencing policies around education, social justice, human rights, or animal rights. Motivate your board to join forces with local community groups, businesses, and other nonprofits.

Public and Social Policy 111

Public and Social Policy Nonprofit Administration and Development Participation and motivation Education 111

Nonprofit Marketing Guide

DECEMBER 12, 2008

Creating Evangelists: How to Excite and Motivate Your Supporters Online (scheduled for February 17, featuring John Kenyon ). - I’ve randomly selected five survey participants to receive a free webinar pass (if your name is here, check your email box). Sonia Singh, Arizona Women’s Education and Employment.

Participation and motivation 100

Participation and motivation Food Education Education 100

Candid

JUNE 5, 2024

In this article, I’ll explore how nonprofits can utilize Instructional Design principles to develop training that engages, empowers, and educates both colleagues and external stakeholders. Our self-paced course on digital storytelling can help you learn how to craft compelling narratives that captivate and motivate stakeholders.

Participation and motivation 105

Participation and motivation Environmental Education Education 105

NonProfit Quarterly

FEBRUARY 17, 2025

These developersengineers, data scientists, and tech leaderscan fall victim to the pressure to be the first and fastest, driven by profit motives and competitive market forces. In education, AI could personalize learning and bridge achievement gaps, offering tailored support to students from disadvantaged backgrounds.23

Public and Social Policy 66

Public and Social Policy Health Environmental Ethics 66

NonProfit Leadership Alliance

OCTOBER 26, 2022

This information, which can include things like someone’s age, employment status, and educational background, can provide insight into the best ways to reach them. Participate in community events. NPOInfo recommends collecting data such as your target audience’s: Demographics. Engage with your community. Attend networking events.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

NonProfit Quarterly

OCTOBER 18, 2023

If you were educated or even looked like you were by wearing glasses, you were destroyed. One example is an arts program that is based on the well-established concept that arts participation relieves stress, boosts academic success, and provides healing through self-expression and socioemotional learning.

Race and Ethnicity 128

Race and Ethnicity Community Development Participation and motivation Culture 128

Stanford Social Innovation Review

APRIL 19, 2023

By Elikem Tomety Archer & Jessica Harrington In 2017, as part of her participation in the youth leadership program Global Citizen Year , Dora—an 18-year-old from Huntington Beach, California—spent seven months in Thiadiaye, Senegal. But this often presumes that the participant has power that the community lacks.

Leadership 124

Leadership Participation and motivation Collaborations Health 124

Bloomerang

FEBRUARY 1, 2023

This blog aims to examine these challenges and offer all nonprofits leaders methods to increase diversity and BIPOC participation in their organizations. Educational challenges faced by inner-city communities in the U.S. There are many challenges that inner-city communities in the United States face when it comes to education.

Leadership 117

Leadership Public and Social Policy Poverty Race and Ethnicity 117

Candid

AUGUST 8, 2022

In my opinion these sessions to “educate” individuals and organizations, stirred up Black trauma and reinforced stereotypes. These donors had various motives for supporting abolition, however it rarely involved creating an equitable society that included Black people nor supported continual policy and societal change.

Philanthropy 128

Philanthropy Non-Profits Participation and motivation Children 128

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

NonProfit Quarterly

JUNE 21, 2023

Back in 2019, during a listening tour of the seven rural Maine counties that border Canada, we learned that many people—predominantly women with a passion for early childhood education—would like to start a home- or facility-based childcare but lack the business acumen and confidence to get started.

Curriculum and Teaching 105

Curriculum and Teaching Finance Children Recruitment 105