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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one experiment, people could donate to help educate six children in Africa.[14] Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. Journal of Economic Behavior & Organization, 38(1), 43-57. [6] It’s too complicated.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

The gift value is identical. The charity signals that the donor is valued. (We Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8] You can use it as my gift to you.” Take a tour.