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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

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In one experiment, people could donate to help educate six children in Africa.[14] Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] Valuations of human lives: normative expectations and psychological mechanisms of (ir)rationality.

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Dr. James explains the power of giving: why leading with a gift always wins

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Psychological Science, 25 (3), 648-655; Zlatev, J. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8] Organizational Behavior and Human Decision Processes, 137 , 112-122. [8]