Nonprofit Marketing Guide

SEPTEMBER 15, 2011

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. Pre-order now and you can save 33%.

Participation and motivation 226

Participation and motivation Universities Leadership Education 226

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. This e-book brings together in one place all of the thinking, teaching, and writing I’ve been doing over the last two years on nonprofit content marketing.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

Marketing 156

Marketing Marketing Participation and motivation Education 156

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

NonProfit Leadership Alliance

JANUARY 3, 2024

As an adoptee and a participant in her high school’s Early Learning Academy, she witnessed the struggles faced by pregnant high schoolers. These girls were faced with hardships including family rejection and inadequate childcare, which hindered their own education and future.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. Your communications are primarily about getting people to think about your core topics, educating others, sharing your expertise, or becoming thought leaders on those topics.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving.

Participation and motivation 211

Participation and motivation Communication Education Education 211

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 236

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 236

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

MAY 23, 2023

In addition to raising necessary funds for your cause, you might host a fundraiser to accomplish the following goals: Raise awareness and educate the public about issues related to animal rights. Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption.

Fundraising 203

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 203

Nonprofit Marketing Guide

NOVEMBER 21, 2011

As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. While in hot pursuit of the white rabbit (our organizational goal), we come across a room filled with doors of various sizes (our marketing goals).

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Affnetz

APRIL 30, 2024

Improving donor retention can significantly impact giving rates for educational institutions. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

Candid

SEPTEMBER 11, 2024

Nor are nonprofits talking much about DAFs, with 42% making no mention of them in their marketing. Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

Nonprofit Marketing Guide

MARCH 6, 2017

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. a motivating reason to live? Some advocacy organizations produce newsletters that are heavy on educational content for the people they hope will be the messengers for their cause.

Participation and motivation 135

Participation and motivation Education Education Communication 135

NonProfit Quarterly

FEBRUARY 17, 2025

These developersengineers, data scientists, and tech leaderscan fall victim to the pressure to be the first and fastest, driven by profit motives and competitive market forces. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets.

Public and Social Policy 74

Public and Social Policy Health Environmental Ethics 74

Nonprofit Marketing Guide

DECEMBER 12, 2008

I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Creating Evangelists: How to Excite and Motivate Your Supporters Online (scheduled for February 17, featuring John Kenyon ). - Nonprofit Marketing with Next to No Budget (scheduled for March 10). . Photo by Snapr on Flickr.

Participation and motivation 100

Participation and motivation Food Education Education 100

NonProfit Leadership Alliance

OCTOBER 26, 2022

This information, which can include things like someone’s age, employment status, and educational background, can provide insight into the best ways to reach them. You can gather this information through a market research provider or by sending surveys to target audience members. . Participate in community events.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

AUGUST 19, 2024

What is advocacy, and why it matters You have a big, bold vision to better the world with your nonprofit—whether you’re developing programs and influencing policies around education, social justice, human rights, or animal rights. Motivate your board to join forces with local community groups, businesses, and other nonprofits.

Public and Social Policy 111

Public and Social Policy Nonprofit Administration and Development Participation and motivation Education 111

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets.

Non-Profits 152

Non-Profits Insurance Manufacturing Healthcare 152

NonProfit Quarterly

OCTOBER 18, 2023

These days, in Long Beach, you will find Cambodian art walks, night markets, and other community gatherings. If you were educated or even looked like you were by wearing glasses, you were destroyed. A wakeup call came in December 2018 when KH Market , a 22-year-old grocery store, was threatened with closure.

Race and Ethnicity 128

Race and Ethnicity Community Development Participation and motivation Culture 128

NonProfit Quarterly

JUNE 21, 2023

Back in 2019, during a listening tour of the seven rural Maine counties that border Canada, we learned that many people—predominantly women with a passion for early childhood education—would like to start a home- or facility-based childcare but lack the business acumen and confidence to get started. We turn to each of these themes below.

Curriculum and Teaching 105

Curriculum and Teaching Finance Children Recruitment 105

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 64

Marketing Marketing Advertising Participation and motivation 64

Nonprofit Tech for Good

MARCH 4, 2020

Registering for a charity walk, bike, or run just takes a few minutes and participants can do it right from their phones. Make it incredibly easy for participants to sign up for your next charity event by making sure your event registration page is mobile friendly and easy to find. 5) Register to vote or call your local representative.

Public and Social Policy 120

Public and Social Policy Altruism and Helping Public Policy Participation and motivation 120

Bloomerang

OCTOBER 29, 2021

And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. I’m the nonprofit education manager over at Qgiv. So I’d like to first dig into how to retain peer-to-peer participants.

Participation and motivation 117

Participation and motivation Fundraising Fundraising Recruitment 117

Ann Green

SEPTEMBER 29, 2021

Every donor is unique, with a different set of values, interests, and motivations that contribute to their desire to see your nonprofit succeed in accomplishing its mission. Your CRM stores your donors’ contact information, donation and event participation history, and more. Use donor data to personalize your messaging. .

Public and Nonprofit Management 173

Public and Nonprofit Management Participation and motivation Values Communication 173

Get Fully Funded

JUNE 14, 2021

Set goals for individuals to keep them motivated and on a winning path. Educate Your Sellers Keep everyone in the know! Assign the right people to the right tasks so they are effective in marketing and organizing the fundraiser. Think of ways to motivate your sales force without breaking the bank. Be very clear!

Production 94

Production Fundraising Fundraising Participation and motivation 94

NonProfit Leadership Alliance

MAY 27, 2024

The nonprofit sector is dynamic, shaped by technological advancements, ever-evolving trends, and shifts in marketing and public relations strategies. Yet, when you allocate resources effectively, you empower your team members to enhance their skills by participating in nonprofit professional development.

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Enhancing your communication: you need to effectively communicate your mission, values, and impact to inspire and motivate your supporters.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Tech for Good

MAY 23, 2019

Boost your fundraising efforts by encouraging participants to start fundraising far in advance and rally their supporters throughout their training journey. This is also a perfect time to incorporate social fundraising into their fundraising efforts. Use gamification and leaderboards.

Fundraising 103

Fundraising Fundraising Participation and motivation Recruitment 103

Getting Attention

JULY 17, 2019

With the right training, support, and incentives, this team of messengers can power up, helping you boost donations, program participation, membership, and more. Just look at how Road Scholar trains and supports its Global Ambassadors to spread the word about its education travel programs to their family and friends.

Participation and motivation 73

Participation and motivation Associations Recruitment Education 73

NonProfit Hub

APRIL 24, 2020

Therefore, there’s no surprise nonprofit organizations are constantly looking for new and effective marketing tactics to give them an advantage over their competitors. This proactive approach is often used in infomercials, motivating the audience to buy products again. A sense of urgency will motivate people to quickly make donations.

Participation and motivation 68

Participation and motivation Public and Nonprofit Management Psychology Nonprofit Organizations 68

NonProfit Quarterly

FEBRUARY 22, 2023

Meanwhile, a proliferation of farmers markets fueled the local food movement but marginally addressed food access. Until 2019, most engaged volunteers were White and motivated by concerns with food justice. A business school team conducted the initial feasibility and market study for LCG.

Food 110

Food Construction Public and Social Policy Governance 110