Nonprofit Marketing Guide

OCTOBER 12, 2023

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. Second, use that content to further your nonprofit’s marketing objectives. Want to learn more?

Marketing 229

Marketing Marketing Education Education 229

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 246

Marketing Marketing Technology Nonprofits 246

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Ann Green

MARCH 10, 2025

Plus, you can use your nonprofits LMS to streamline many other processes and activities, including upskilling employees, onboarding volunteers, and educating board members. Debbie Willis is the VP of Global Marketing at ASI, with over 20 years of marketing experience in the association and non-profit technology space.

Nonprofit Administration and Development 156

Nonprofit Administration and Development Non-Profits Nonprofits Associations 156

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers. Wrapping Up.

Marketing 203

Marketing Marketing Collaborations Public and Nonprofit Management 203

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 160

Marketing Marketing Nonprofit Leadership Leadership 160

NonProfit Quarterly

DECEMBER 2, 2024

Education organizations saw a 5.9 Focusing not just on dollars raised but donors attracted, says Davis, “creates the longer tail of the relationship by having GivingTuesday be kind of a rallying cry.” New donor retention has dropped 9 percent to 11.1 percent, with repeat donors only slightly more likely to give again at a 35.3

Retention 127

Retention Education Education Leadership 127

Stanford Social Innovation Review

JANUARY 21, 2025

Bots present an especially tempting fix to long-standing capacity constraints across education, health care, and other social services. We interviewed leaders and advisors at 30 tech companies and advising organizations spanning the education-to-career continuum.

Nonprofit Administration and Development 101

Nonprofit Administration and Development Education Education Public and Nonprofit Management 101

The NonProfit Times

DECEMBER 2, 2024

There’s a market for their pain, Votes and glory and money to gain. In a preliminary statement to the complaint, the plaintiffs cite Thomas Sowell’s 1998 poem, “The Poverty Pimps’ Poem,” ( Let us celebrate the poor, Let us hawk them door to door. Let us celebrate the poor.

Poverty 143

Poverty Public and Social Policy Education Education 143

Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

Nonprofits 120

Nonprofits Management Marketing Marketing 120

Candid

JANUARY 6, 2025

Higher education and health institutions top the list of mega gift recipients Dollars and Change also found that educations share of total individual giving fell slightly , from 20% in 2015 to 19% in 2022. Those increases, however, have not kept up with inflation: The Giving USA report found that, in 2023, total giving declined by 2.1%

Health 98

Health Medical Education Education 98

Ann Green

DECEMBER 11, 2024

Your website can be a great marketing tool, but it can also help your nonprofit raise funds. For example, detail how a $50 donation supports educational programming or how $100 provides meals for families. Steps to Securing a Matching Gift Educate donors about matching gifts. Share financial information on your website.

Charitable Contribution 147

Charitable Contribution Education Education Management 147

NonProfit Quarterly

DECEMBER 3, 2024

Based on a survey of 250 nonprofits, including foundations, international NGOs, public charities, higher education institutions, and health and human services organizations, the report states that 44 percent of nonprofits surveyed said they use the technology for forecasting, budgeting, and payment automation.

Nonprofit Administration and Development 121

Nonprofit Administration and Development Finance Public and Nonprofit Management Ethics 121

NonProfit Quarterly

DECEMBER 4, 2024

The money can be used for key wealth-building activities like education, homeownership, or starting a business. The economy should not exist merely to serve markets or maximize profits or even gross domestic product (GDP); it should work to uplift human flourishing, equality, and shared prosperity.

Public and Social Policy 126

Public and Social Policy Public Policy Poverty Governance 126

Nonprofit Marketing Guide

APRIL 16, 2021

But I know you’re here for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising so let’s go! Hobbies of Nonprofit Communicators – Continuing Education. Tell Me Where Your Board Has Been Genuinely Helpful in Marketing. Catch Up on Our Content from This Week….

Communication 288

Communication Nonprofits Education Education 288

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. Candid regularly showcases staff in photos and educational videos. Prioritize sharing information People log onto social media to be informed, educated, and entertained, not to click on links. In 2023, it was Merriam-Websters word of the year.

Nonprofits 98

Nonprofits Education Education Values 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit Leadership Alliance

MAY 23, 2024

Instead of allocating everyone’s salaries into an overhead budget, organizations should conduct a Functional Allocation Time Study about twice a year, where every employee will track what they do in 15-minute increments throughout the day and assign them to either programming, marketing, fundraising, or management/general.

Public and Social Policy 232

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 232

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 14, 2022

Social Media Marketing Tips to Boost Your Nonprofit’s Online Presence. Social Media Marketing has proven to be one of the most effective forms of marketing. So, if you have yet to incorporate social media into your online marketing strategy , now would be the best time to do it. Check out the tips below. Ask Questions.

Marketing 144

Marketing Marketing Homelessness Medical 144

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Marketing 110

Marketing Marketing Public and Nonprofit Management Education 110

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Nonprofit Marketing Guide

JUNE 9, 2022

The base of every marketing education is learning how to define your target audience and deliver messages that will resonate with them, influencing them to complete some identified call to action. In my case, I had many years of corporate marketing under my belt. You are not going to get everything right the first time.

Public and Social Policy 218

Public and Social Policy Production Education Education 218

Fundraising Leadership

FEBRUARY 13, 2025

So the Board of Education in my town banned it from all school libraries. Susan Arnot Heaney is a member of the Board of Directors of Take The Lead and a former chief marketing and communications officer. Along comes a new magazine: Ms. It challenges the patriarchy and traditional roles. It shakes up the status quo. By the time Ms.

Leadership 112

Leadership Communication Education Education 112

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

Marketing 124

Marketing Marketing Nonprofits Values 124

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit Leadership Alliance

JANUARY 3, 2024

These girls were faced with hardships including family rejection and inadequate childcare, which hindered their own education and future. Beta Center provided a safe haven for young mothers, an alternative education program, and onsite childcare—all essential features of Ashley’s vision.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

Candid

NOVEMBER 5, 2024

Think beyond traditional volunteering Nearly half (49%) of Civic 50 employees engage in company-sponsored volunteer activities such as employee resource groups and educational initiatives. Look at tools such as Double the Donation to see if your corporate volunteers are eligible for Dollars for Doers grants or matching gifts.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Stanford Social Innovation Review

MAY 17, 2023

By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.”

Marketing 122

Marketing Marketing Nonprofit Administration and Development Nonprofit governance and management 122

Nonprofit Marketing Guide

OCTOBER 10, 2023

She holds a Master’s degree in Health Communication, a Bachelor’s in Health Promotion and Education, and is a Certified Health Education Specialist (CHES). I spend a lot of my time in HubSpot, Canva, and researching ovarian cancer topics for educational campaigns, programs, tools, and educational resources.

Communication 216

Communication Health Public and Nonprofit Management Education 216

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. Building a legacy giving program comes down to marketing While we might like to think that a donor with 10+ years of giving history already has our nonprofit in their will, they may need to learn that leaving a gift is an option.

Marketing 105

Marketing Marketing Education Education 105

Nonprofit Marketing Guide

JUNE 14, 2021

She earned her bachelor’s degree in Educational Ministries from Houghton College in 2008 and graduated from SUNY Empire State College with a Master of Arts in Social and Public Policy in December of 2020. The post Day in the Life of a Nonprofit Communicator – Nicole Gustafson appeared first on Nonprofit Marketing Guide.

Communication 280

Communication Public and Social Policy Public Policy Public and Nonprofit Management 280

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

NonProfit Quarterly

FEBRUARY 12, 2025

They were initially marketed to wealthier urbanites, who wanted the advantages of individual homeownership without all the responsibilities it entailed. By contrast, in market-rate co-ops, the sale price is uncapped. Second, education for LEC members is crucial. First, acquisition costs in high-demand areas can be expensive.

Nonprofit governance and management 103

Nonprofit governance and management Manufacturing Governance Public and Nonprofit Management 103

Ann Green

APRIL 15, 2021

Incentivize education. What’s disappointing as an educator is knowing that at some time in nearly everyone’s life, they had a bad learning experience—and that’s usually the experience they remember the most. You need to market the benefits of attendance, even if it’s required. Then, of course, you need to carry out that promise.

Education 210

Education Education Universities Nonprofits 210