Remove Education Remove Fundraising Remove Participation and motivation
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A New Take on Higher Education Fundraising

Nonprofit Marketing Guide

In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. Who doesn’t want more funding for education?! James Vineburgh.

Education 173
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The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

They’re often giving by donating items, volunteering their time, and supporting fundraising (e.g., They’re often giving by donating items, volunteering their time, and supporting fundraising (e.g., This preference implies that they don’t want to merely be viewed as passive donors but as active participants in creating change.

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Five Ways to Sabotage Your Call to Action

Nonprofit Marketing Guide

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

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5 Steps to Hosting a Fundraiser for Animal-Related Causes

NonProfit Leadership Alliance

Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.

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Major Donors and Their No-Good Kids

Nonprofit Marketing Guide

I presented a “Storytelling for Fundraisers&# workshop in Wilmington, NC on Friday for the Cape Fear Region Chapter of the Association of Fundraising Professionals. So why should nonprofits be shy about talking about this motivation in their marketing and fundraising materials? “Got Good for Nothing Kids?

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“Content Marketing” – Blech! Got a Better Term?

Nonprofit Marketing Guide

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful. Even marketing people aren’t sure.

Marketing 172
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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green

B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event. You’ve assembled a fundraising team, booked a venue, and put together the perfect program agenda. However, this results in low attendance numbers, causing you to miss the mark on your fundraising goal.

Marketing 287