Selfish Giving
DECEMBER 22, 2008
There aren’t too many posts I write that don’t include some mention of iParty. Along with Ocean State Job Lots –another company I’ll be posting on soon–they’re the backbone of our cause marketing program here at the hospital. . Without them we wouldn’t have started our program, and during the tough times, they keep it going with their support, friendship and the occasional whoopie cushion.
Nonprofit Marketing Guide
DECEMBER 16, 2008
Going from a Print Newsletter to an Email Newsletter - Webinar This Thursday - Get the Details. It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch with your editorial calendar, because much of what you considere
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Care2
FEBRUARY 3, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
DECEMBER 11, 2008
1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need. 2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world. 3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Getting Attention
DECEMBER 23, 2008
Howdy all, I'm off to spend the holidays with my family -- relaxing, sleeping, eating too much and catching up. Can't wait. Hope you have the chance to do the same. Enjoy it. I'll see you in 2009! All the best, Nancy. Tags: Nonprofit Communications.
Sea Change Strategies
DECEMBER 11, 2008
Exceptional compendium on fundraising during a recession! Tags: General Interest.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
DECEMBER 31, 2008
I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page. Bunches o’ Studies and Stats on Nonprofit Marketing. Notes from “Building Your Online Presence on a Tight Budget&#.
Nonprofit Marketing Guide
DECEMBER 23, 2008
If you’ve been pondering an All-Access Pass to Nonprofit Marketing Guide.com , you only have 8 days left to get 16 weeks instead of the usual 12. Sign up for the pass now and you can attend live or watch recordings of all of these upcoming webinars in 2009 (a al carte registration for the first four webinars in January is now open too): Email Newsletter Essentials for Nonprofits - From Start to Finish.
Nonprofit Marketing Guide
DECEMBER 16, 2008
If you are reading this on the blog itself, you’ll see that Nonprofit Communications has a look new. It’s not too far off from the old one, but this new template gives me some additional functionality I was missing before. I’m still playing around with it, so I apologize if the design tumbles around on you a bit. Get All of Our Webinars & E-Courses for $97.
Nonprofit Marketing Guide
DECEMBER 12, 2008
The latest edition of the Carnival of Nonprofit Consultants is now available at The Feed by The Hatcher Group. You’ll find posts related to how nonprofits are using all the major social networks (Facebook, MySpace, Twitter) and more. The next edition of the Carnival will be hosted by Joanne’s Nonprofits Blog at About.com and will cover “New Year’s Resolutions for Nonprofits.&# Have some you’d like share?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
DECEMBER 12, 2008
Photo by Snapr on Flickr. I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Full descriptions and registration links are coming soon. I’m negotiating with several speakers, so we’ll be adding even more to the schedule in the coming weeks. During several weeks, we’ll host two webinars, making your All-Access Pass even more valuable.
Nonprofit Marketing Guide
DECEMBER 8, 2008
Photo by terren in Virginia on Flickr. Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter&# ). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar) , I published some advice on writing the best possible subject lines for your nonprofit’s email newsletters.
Nonprofit Marketing Guide
DECEMBER 5, 2008
Last night’s episode of The Office , where Jim, Pam, and the other Dunder-Mifflin staff battled it out over how to spend the end-of-year budget surplus brought me back to my days working at both the U.S. Environmental Protection Agency and at a small nonprofit that relied primarily on foundation funding. It really was true: if you didn’t spend everything in your budget and still have a wish list a mile long at the end of the year, they didn’t give you as much money the next yea
Selfish Giving
DECEMBER 4, 2008
I love when Product (RED) launches a big partnership like it did recently with Starbucks. It really thrusts cause marketing into the spotlight and gets nonprofits and for-profits talking about how they can work together to market each other and support their communities. The Starbucks/(RED) pact has also brought up lots of good comments and questions about what cause marketing is, how it works and how it differs from other types of giving.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Selfish Giving
DECEMBER 2, 2008
…I just need to check out one more site… Tags: Cause Marketing Links.
Selfish Giving
NOVEMBER 24, 2008
Last week while watching “House&# on the USA cable station I saw an ad for an Incredible Hulk comic book Sleepy’s Mattress stores is selling to benefit the American Cancer Association. With over 700 locations nationwide, it wasn’t hard to find a Sleepy’s near my house where I could pick one up. Overall, I think it’s a neat cause marketing program that’s something different from what you traditionally see in stores.
Care2
APRIL 2, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
OCTOBER 13, 2008
Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Care2
APRIL 16, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 25, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
DECEMBER 19, 2008
Here is my new Fundraising Success column. Thanks to Emma for the tips. I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end.
Nonprofit Marketing Blog
DECEMBER 5, 2008
Thanks for being a loyal reader this year! By way of thanks, I wanted to give you a link to the eBook I just helped put together with my colleagues here at Network for Good. It’s a downturn survival guide for online fundraising. Here’s what it’s about: During these uncertain economic times, having an online fundraising strategy is the perfect medicine for a bad economy.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Care2
APRIL 21, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 4, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 3, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
DECEMBER 31, 2008
As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. 1. Audience appeal: directly appealing to the personal concerns of your audience. 2. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement.
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Nonprofit Marketing Blog
DECEMBER 31, 2008
Happy New Year and thanks for reading the blog this year. Life is short, and if you’re taking precious time from your schedule to check the blog from time to time, I hope it’s been helpful to you. Let me know if there’s anything you’d like to see or know that’s not getting coverage here. I am always happy to hear from REAL readers.
Getting Attention
DECEMBER 22, 2008
Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPres s and more, but just can't seem to determine the best tool for me, our organization and our marketing goals. We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc., but I want to be able to do more with photos and graphics than I am able to do in Publisher.
Getting Attention
DECEMBER 18, 2008
"Make a gift today and I'll double it." That's the "gotta open this one" subject line of the email I received. recently from Michael Stein , nonprofit tech consultant and Idealware board president. Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end.
Getting Attention
DECEMBER 17, 2008
You know an idea is big when it bubbles up from various sources at the same time. That's what's been happening today with this one. Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in. But even if you don't see a strong immediate match with your goals, it makes sense to experiment with a tool or two so you'll be up to speed when the time is right.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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