Selfish Giving

NOVEMBER 15, 2016

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and I discuss: David Wolfe, Leesa Sleep.

Homelessness 263

Homelessness 263

Ann Green

SEPTEMBER 19, 2016

By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising.

Disaster Relief 260

Disaster Relief Fundraising Fundraising Technology 260

Nonprofit Marketing Guide

NOVEMBER 21, 2016

Sara Maldonado. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.

Communication 250

Communication Public and Nonprofit Management Finance Nonprofits 250

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Advertising 167

Advertising Technology Foundations Marketing 167

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

OCTOBER 18, 2016

Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the.ORG,NGO and.ONG domains. Unlike the.ORG domain which can be bought and used by any brand or individual, the new.NGO domain is only available for purchase by nonprofits, charities, and NGOs. Once bought, the nonprofit, charity, or NGO must then complete a verification process at OnGood.ngo to begin using the domain.

Technology 111

Technology Foundations Communication Nonprofits 111

Fundraising Coach

NOVEMBER 28, 2016

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.

Education 107

Education Education Fundraising Fundraising 107

Nonprofit Marketing Guide

NOVEMBER 15, 2016

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising profession

Communication 243

Communication Activism Fundraising Fundraising 243

Selfish Giving

SEPTEMBER 13, 2016

Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.

Food 228

Food Communication Marketing Marketing 228

Nonprofit Marketing Guide

NOVEMBER 17, 2016

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. 1. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place!

Children 226

Children Foundations Nonprofits Communication 226

Selfish Giving

SEPTEMBER 20, 2016

Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders Russ is the perfect person to speak to on this content initiative!

Marketing 226

Marketing Marketing Fundraising Fundraising 226

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

DECEMBER 8, 2016

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions.

Energy 226

Energy Nonprofits Activism Management 226

Ann Green

SEPTEMBER 27, 2016

Year-end fundraising season is underway and many of you may be working on your appeal letters. But have you given any thought to how you’ll thank your donors? If you’re thinking that’s something you can worry about after your appeal letters go out, you’re making a huge mistake. Thanking donors often takes a back seat in fundraising campaigns, but it’s a crucial component that you need to start planning now.

Non-Profits 226

Non-Profits Retention Food Recruitment 226

Nonprofit Marketing Guide

SEPTEMBER 20, 2016

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care about our content. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday.

Marketing 226

Marketing Marketing Nonprofits Communication 226

Ann Green

OCTOBER 12, 2016

By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have. Low-cost fundraising isn’t just about saving your nonprofit some extra cash.

Fundraising 225

Fundraising Fundraising Advertising Production 225

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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

Nonprofit Marketing Guide

APRIL 20, 2016

Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. ~Kristina. Guest Post by Abby Jarvis of Qgiv. We all slip up from time to time. Whether it’s dropping a bowl of chips on the floor or accidentally wearing two different shoes to work, mistakes and blunders happen to even the best of us.

Communication 219

Communication Activism Marketing Marketing 219

Selfish Giving

DECEMBER 6, 2016

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

Communication 217

Communication Marketing Marketing Nonprofits 217

Nonprofit Marketing Guide

OCTOBER 26, 2016

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results.

Public and Nonprofit Management 216

Public and Nonprofit Management Communication Management Collaborations 216

Nonprofit Marketing Guide

SEPTEMBER 15, 2016

But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.

Public and Nonprofit Management 216

Public and Nonprofit Management Nonprofits Philanthropy Foundations 216

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

NOVEMBER 1, 2016

Today on CauseTalk Radio Megan and I talk to Lori Davison , Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform. Titled SickKids VS The Greatest Challenges in Child Health , the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital.

Foundations 211

Foundations Children Health Communication 211

Nonprofit Marketing Guide

SEPTEMBER 29, 2016

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?

Children 211

Children Marketing Marketing Nonprofits 211

Nonprofit Marketing Guide

NOVEMBER 10, 2016

Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. ~Kristina. Guest Post by Kerri Moore of Booster. After your nonprofit has hosted a fundraising event, you’ll need to take some time to celebrate your success. But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors.

Communication 209

Communication Activism Education Education 209

Nonprofit Marketing Guide

OCTOBER 6, 2016

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish. across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left. deadline. did you forget? did you miss this? don’t forget. don’t miss. ending soon. ends today. ends tonight. falling short. final call. final chance. final day(s). final reminder. help us finish strong. hou

Fundraising 209

Fundraising Fundraising Communication Nonprofits 209

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

Nonprofit Marketing Guide

AUGUST 18, 2016

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi. Guest Video/Post by Mark Horvath, founder of Invisible People.

Non-Profits 208

Non-Profits Homelessness Retail Poverty 208

Ann Green

NOVEMBER 2, 2016

By now you’ve heard about #GIvingTuesday.This year it’s on November 29 and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it a complete waste of time. Personally, I like the idea of a giving day and make most of my year-end donations on #GivingTuesday. On the other hand, it feels more like Asking Tuesday with a relentless stream of email messages and social media posts begging you to donate now.

Fundraising 206

Fundraising Fundraising 206

Nonprofit Marketing Guide

NOVEMBER 7, 2016

Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups.

Technology 206

Technology Fundraising Fundraising Nonprofits 206

Selfish Giving

OCTOBER 18, 2016

Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger. Never Miss a Show - Sign up for Email Updates. On the show, Megan, Christy and I discuss: Christy Phillips-Brown, Food Lion.

Food 206

Food Marketing Marketing Communication 206

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Selfish Giving

SEPTEMBER 27, 2016

Today on CauseTalk Radio , Megan and I talk to Ryan Kuhn , Senior Director of Marketing for Goodwill Industries International , about a national collection drive they launched with the help of Uber. Megan, Ryan and I discuss: Ryan Kuhn, Goodwill. Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award. Goodwill's national program with Uber began with a local relationship in New York.

Marketing 205

Marketing Marketing 205

Nonprofit Marketing Guide

NOVEMBER 14, 2016

FREE On Demand Webinar. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can. There are so many distractions – email, Facebook, Twitter, etc, etc. We are constantly jumping from one thing to the next. People can’t focus on what they actually care about let alone on a long, boring annual report.

Technology 204

Technology Nonprofits 204

Nonprofit Marketing Guide

DECEMBER 13, 2016

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom.

Communication 202

Communication Nonprofits Marketing Marketing 202

Nonprofit Marketing Guide

OCTOBER 13, 2016

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps.

Public and Nonprofit Management 202

Public and Nonprofit Management Nonprofits Communication Law 202

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance