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Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and I discuss: David Wolfe, Leesa Sleep.
By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising.
Sara Maldonado. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.
Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner of the globe will be one of the most defining characteristics of the 21 st Century.
I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.
We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.
We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.
By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have. Low-cost fundraising isn’t just about saving your nonprofit some extra cash.
Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.
Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions.
Year-end fundraising season is underway and many of you may be working on your appeal letters. But have you given any thought to how you’ll thank your donors? If you’re thinking that’s something you can worry about after your appeal letters go out, you’re making a huge mistake. Thanking donors often takes a back seat in fundraising campaigns, but it’s a crucial component that you need to start planning now.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders Russ is the perfect person to speak to on this content initiative!
Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. ~Kristina. Guest Post by Abby Jarvis of Qgiv. We all slip up from time to time. Whether it’s dropping a bowl of chips on the floor or accidentally wearing two different shoes to work, mistakes and blunders happen to even the best of us.
Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.
It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?
Today on CauseTalk Radio Megan and I talk to Lori Davison , Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform. Titled SickKids VS The Greatest Challenges in Child Health , the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital.
A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi. Guest Video/Post by Mark Horvath, founder of Invisible People.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. ~Kristina. Guest Post by Kerri Moore of Booster. After your nonprofit has hosted a fundraising event, you’ll need to take some time to celebrate your success. But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors.
Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish. across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left. deadline. did you forget? did you miss this? don’t forget. don’t miss. ending soon. ends today. ends tonight. falling short. final call. final chance. final day(s). final reminder. help us finish strong. hou
By now you’ve heard about #GIvingTuesday.This year it’s on November 29 and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it a complete waste of time. Personally, I like the idea of a giving day and make most of my year-end donations on #GivingTuesday. On the other hand, it feels more like Asking Tuesday with a relentless stream of email messages and social media posts begging you to donate now.
Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger. Never Miss a Show - Sign up for Email Updates. On the show, Megan, Christy and I discuss: Christy Phillips-Brown, Food Lion.
Today on CauseTalk Radio , Megan and I talk to Ryan Kuhn , Senior Director of Marketing for Goodwill Industries International , about a national collection drive they launched with the help of Uber. Megan, Ryan and I discuss: Ryan Kuhn, Goodwill. Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award. Goodwill's national program with Uber began with a local relationship in New York.
FREE On Demand Webinar. Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can. There are so many distractions – email, Facebook, Twitter, etc, etc. We are constantly jumping from one thing to the next. People can’t focus on what they actually care about let alone on a long, boring annual report.
I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps.
I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).
Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Think of it this way, if you’re at a party with coworkers or friends, would you approach each conversation the exact same way?
Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” Today, we are going to cover redundant phrases. Here are the major infractions impeding your efforts to “cut the glut” followed by a list of other phrases you need to re-think.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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