Ann Green
AUGUST 18, 2015
We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy. Of course, you want to share your accomplishments, and it’s possible do it without bragging.
Nonprofit Marketing Guide
MARCH 10, 2015
'Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they arrive in your inbox, at all times of day and night? I’ve been hearing stories like these for a long time in the nonprofit world, but as I mentioned last week, we heard many more during the session on work-life ba
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Nonprofit Tech for Good
NOVEMBER 1, 2015
The National Retail Federation estimates that online sales will grow 6 to 8 percent this holiday season. That translates into billions of dollars in consumer spending that can empower philanthropy and social good. By shopping at any of the 27 online stores listed below, conscious consumers can channel some of their spending power into the nonprofit sector.
Fundraising Coach
JULY 11, 2015
Photo by RachePhotos on Flickr. Used with permission. https://flic.kr/p/4bAUoA When people join a nonprofit or start one, they typically think they're going to get to do the "mission" - feeding kids, promoting art, conserving land, caring for the elderly, protecting animals. They rarely think about the funding. (Oddly, many fundraisers often don't seem to understand that their main job is "raising funds.").
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The Agitator
SEPTEMBER 13, 2015
I love it when a nonprofit vigorously stands up for its friends and strikes back at its opponents. Not much room for wimpish go-along-to-get-along behavior in The Agitator’s world. And so it was with delight that I read the news release from The Humane Society of the United States (HSUS) noting that attacks by its nemesis the Center for Consumer Freedom (CCF) against the fast-serve food chain Chipotle are backfiring.
Ken Goldstein
APRIL 24, 2015
Some time back I blogged about LinkedIn's (then new) Board Connect Service as a great new resource for nonprofit organizations. In the couple of years since, LinkedIn has built upon and expanded their vision of "LinkedIn for Good" and their offerings to nonprofits. I have taken part in a couple of free nonprofit technology trainings provided by LinkedIn and have enjoyed meeting their enthusiastic and caring team.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Mission Minded
MAY 6, 2015
A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. We choose Nike over Reebok or Coke […].
Nonprofit Marketing Blog
AUGUST 26, 2015
Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action.
iMarketSmart
MAY 25, 2015
Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds). A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero). Photos of projects or beneficiaries (be sure you can tell a story about each photo). Videos (easily transported in a phone, iPad or computer).
Care2
JULY 27, 2015
…for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Ann Green
JULY 28, 2015
This summer is flying by and September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. Even though your mind may be focused on going to the beach and eating ice cream, you want to start planning your year-end appeal now.
Nonprofit Marketing Guide
APRIL 16, 2015
'Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT. ASPCA https://instagram.com/aspca. Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety.
Nonprofit Tech for Good
SEPTEMBER 16, 2015
Google research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know.
Fundraising Coach
AUGUST 21, 2015
I'm thrilled to introduce you to Diane H. Leonard, GPC. Diane is an accomplished grant professional who's been providing provided grant counsel to nonprofit organizations of all sizes for over a decade. Since starting her firm - DH Leonard Consulting & Grant Writing Services, LLC - in 2006, she has secured more than $32 million dollars in competitive grant funds for clients from the government (federal, state, and local) and private foundations.
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The Agitator
AUGUST 9, 2015
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. That was pretty much the conclusion of dozens of Agitator readers who phoned, emailed and texted following their attendance at last week’s presentation at the DMANF New York Nonprofit Conference .
NonProfit Hub
APRIL 30, 2015
I was entirely familiar with the question, yet I had to stop and think about the question. What was the best way to give them the answer they were looking for that would also get my point across? “So, I know I should know this, but what exactly is it that you do?”. My gut reaction was to say “I work for a nonprofit.” It is the truth, after all. But the moment I utter those words, I paint myself into a corner.
EveryAction
JULY 8, 2015
In case you haven't heard, the progressive community is gathering next week in Phoenix for one of the most anticipated events of the year: the tenth annual Netroots Nation conference ! As a Phoenician and member of team EveryAction, I'm thrilled to share that EveryAction is hosting this year's closing party , and am excited to see this fantastic city and the incredible work being done by progressive organizers on display for the entire community to see.
Mission Minded
SEPTEMBER 29, 2015
In today’s digital world you may be wondering if printing and mailing an annual report to your supporters is appropriate. And if your budget is tight you may have already decided to save the print and postage costs by emailing a report instead, or simply posting it somewhere on your website. We’ve written previously on […].
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Blog
JANUARY 8, 2015
'Year-end is over! Now what? First, take a deep breath and give yourself a few moments of calm. Second, start showing those donors some love with a thank you. A basic thank you letter is a perfectly acceptable way to show a donor some gratitude. But if you want to go above and beyond and add some creative flair to wow your donors, go for it! To help get the creative juices flowing, I collected some favorite thank yous that I’ve personally received and some submissions that our nonprofit friends
iMarketSmart
JUNE 5, 2015
So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote. Confucius once said, “Life is very simple. But we insist on making it complicated.” I love that quote. In a way, it helps explain why people overcomplicate fundraising. They just can’t help themselves! The simple truth is that it’s easy to succeed in major and planned gift marketing today.
Care2
MARCH 12, 2015
'Acquiring a new donor is just the start. Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Donor acquisition takes a lot of work. What can you do to improve your donor retention rate? Consider these nine ideas: Say thank you. A “thank you” is one of the easiest things you can do, but it’s often forgotten.
Ann Green
MAY 11, 2015
When we think of stories, we often think of a written story. But stories come in many forms and people process information in different ways. Some people respond better to visual stimuli. In our information packed world, a visual story can be great way to connect. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Guide
JUNE 2, 2015
Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina. Guest Post by Drew Bernard, Founder and CEO of ActionSprout. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 billion monthly users’ News Feeds, including your supporters.
Nonprofit Tech for Good
AUGUST 26, 2015
For years nonprofits have hoped for the capability to accept donations through their Facebook Page and although Facebook recently added a “Donate Now” option to their call-to-action buttons, only a handful of partner nonprofits have been selected to accept Facebook digital payments through a “Donate” button (see Oxfam America).
Fundraising Coach
FEBRUARY 7, 2015
'Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. My wife and I saw our friend JoAnne Hankey suggest people not see the movie but give the money they would''ve spent to a women''s shelter. Awesome idea, isn''t it? Let''s make it ridiculously easy to give. I''ve just donated $50 to my local nonprofit, Family Violence Project.
The Agitator
OCTOBER 21, 2015
There are some questions that simply can’t be answered with words. Action is the only answer On so many levels a key — perhaps the key — question is how do we slow or stop the hemorrhaging of talented fundraisers — particularly women — at a time of desperate and growing need. Make no mistake. Fundraising has an immense retention problem not related to donors but to fundraisers themselves.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
NonProfit Hub
JANUARY 29, 2015
'We’re all searching for that special someone. You know, the one who will stick with you through thick and thin. That person who understands you and who just gets it. Wait, I was talking about donors—weren’t you? It’s time to stop looking for a one-night stand (er, I mean one-time donors). Because have you seen your organization lately? You deserve those donors that aren’t the giving and leaving type.
EveryAction
APRIL 8, 2015
'Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd.
Mission Minded
MARCH 9, 2015
'We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. If a program is popular – having a lot of name […].
Nonprofit Marketing Blog
AUGUST 4, 2015
Sometimes nonprofit fundraisers and marketers need to take a deep breath and then.rock out. Ok maybe not "rock out," but listening to music can help spark creativity , help you relax , or pump you up. I reached out to some of my nonprofit friends on Twitter and asked them what they listen to at work to get them "in the zone." You can see who contributed song ideas in this Storify.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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