Ann Green
AUGUST 18, 2015
We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy. Of course, you want to share your accomplishments, and it’s possible do it without bragging.
Nonprofit Marketing Guide
APRIL 16, 2015
'Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT. ASPCA https://instagram.com/aspca. Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety.
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Nonprofit Marketing Guide
MARCH 10, 2015
'Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they arrive in your inbox, at all times of day and night? I’ve been hearing stories like these for a long time in the nonprofit world, but as I mentioned last week, we heard many more during the session on work-life ba
Nonprofit Marketing Guide
JUNE 2, 2015
Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina. Guest Post by Drew Bernard, Founder and CEO of ActionSprout. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 billion monthly users’ News Feeds, including your supporters.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Ann Green
JULY 28, 2015
This summer is flying by and September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. Even though your mind may be focused on going to the beach and eating ice cream, you want to start planning your year-end appeal now.
Nonprofit Marketing Guide
JUNE 4, 2015
Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
APRIL 20, 2015
'You probably have a fundraising plan and maybe a donor relations plan, but it’s also important to have a thank you plan since you should spend just as much time thanking your donors as you do raising money. This isn’t happening. Nonprofit organizations spend a lot of time on their fundraising campaigns, but treat thanking donors as an afterthought.
Nonprofit Marketing Guide
JANUARY 20, 2015
'Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say!
Ann Green
NOVEMBER 16, 2015
Did you know there’s a Center for Plain Language? Its mission is to help government and businesses write clearly. There’s even a Plain Writing Act, which “requires that federal agencies use clear government communication that the public can understand and use.” The Center’s tagline says it all – Make it clear. I wish we had a Plain Writing Act for nonprofit organizations because there’s a lot of confusing and cumbersome writing out there.
Ann Green
MAY 4, 2015
Are you sharing stories with your donors, or are you putting them to sleep with a bunch of facts and statistics? Donors love stories. Stories bring the work you do to life by using everyday language to create a scene. Here’s an example from the Pet Partners newsletter. Pet Partners is an organization that provides therapy animals to people who need them. “Molly is a 12 year-old Boxer who barely survived Hurricane Katrina.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader. Quick read, skimmable. One column, clean design. 3 “musts” for better content marketing: Listen and understand your audience.
Nonprofit Marketing Guide
FEBRUARY 25, 2015
'Liesl Manone. We love showcasing what I like to call “New and Improved” annual reports from our readers. I think the time of the 40+ page annual report is over and we should focus on our donors and what they actually want. Bonus: That’s also a lot easier for you to produce! Our recent submission is from Liesl Manone with Don’t Forget to Feed Me Pet Food Bank who has shared their organization’s first ever annual report.
Nonprofit Marketing Guide
JUNE 10, 2015
Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina. Guest Post by Billy Attar of Pipl. We marketers are always on the lookout for new tools to make our work easier.
Nonprofit Marketing Guide
JANUARY 12, 2015
'Lauren Lawson-Zilai. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Lauren Lawson-Zilai is the director of public relations and national spokesperson for Goodwill Industries International , a social enterprise that provides job training to nearly ten million people a
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
JUNE 18, 2015
Photo credit: https://flic.kr/p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association.
Nonprofit Marketing Guide
JULY 20, 2015
Em Hall. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too! Tell us what you do in a typical day as a nonprofit communications pro. ~Kristina. Em Hall is an award-winning marketer with a knack for digital strategy and social media.
Ann Green
FEBRUARY 10, 2015
'Most nonprofit organizations produce a newsletter, and many are one big snoozefest. They’re too long and filled with articles that brag about how wonderful the organization is. Newsletters can and should be a great way to stay in touch with your donors and keep them updated on how they are helping you make a difference. I recommend a short e-newsletter once or twice a month and one to four print newsletters a year.
Nonprofit Marketing Guide
SEPTEMBER 2, 2015
Your reaction when your Executive Director says, “This looks TOO nice.” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services. (This is the same theory that keeps your salary so low, your software so old and your desk chair so rickety, but that’s another post.).
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Guide
FEBRUARY 27, 2015
'Patricia V. Rivera. I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past. and today’s guest blogger and post are no exception. Let’s hear from Patricia V. Rivera on how to best create multilingual communications for your community.
Nonprofit Marketing Guide
JULY 16, 2015
Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationship, move members to act, and build support for your program and mission. 1) Try a Petition or Pledge. This is a bread and butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day.
Ann Green
JULY 13, 2015
Summer is in full swing, but fall is just around the corner. Many of you may be starting to work on your year-end appeal, but have you given any thought to how you will thank your donors? Thanking your donors is just as important as your appeal. Here’s how you can give your donors a great thank you experience. Make a good first impression with your thank you landing page.
Nonprofit Marketing Guide
MARCH 18, 2015
'Image credit: https://flic.kr/p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson ( @anita_sarah ) to tell me more about MomsRising’s use of hashtags for its two regular weekly Twit
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Guide
JANUARY 8, 2015
'It’s here! We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: [link]. Full-Size Infographic on Flickr. Infographic on Pinterest. Infographic on Facebook.
Ann Green
JUNE 29, 2015
Are your appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful? If you think your donors understand you when you use jargon like this, think again. It’s easy enough to use these terms around the office. I think people use jargon because it’s an insider language, and it makes them feel like they’re “in the know” in their professional world.
Nonprofit Marketing Guide
SEPTEMBER 3, 2015
Gretchen Barry. We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. ~Kristina. Guest Post by Gretchen Barry of NonprofitEasy. Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier.
Ann Green
JANUARY 27, 2015
'Valentine’s Day will be here soon, and what a perfect time to thank your donors and show how much you appreciate their support. If you haven’t expressed gratitude since you sent your year-end thank you letters, you need to do that soon. Aim to thank your donors at least once a month. You may not choose to acknowledge Valentine’s Day, but do something fun and creative to show appreciation in February.
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Nonprofit Marketing Guide
SEPTEMBER 30, 2015
When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have easier access to national data or trends, it doesn’t mean that people trust them more, or what to hear from them rather than you.
Nonprofit Marketing Guide
APRIL 6, 2015
'Jeanine Marlow. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Jeanine Marlow is the director of communications & marketing for Cornerstone Preparatory Academy , a University-Model® school. The school is 11 years old, and she’s been blessed to be with them for 5 years.
Nonprofit Marketing Guide
MARCH 17, 2015
'Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi. Guest Post by Peter Panepento of Panepento Strategies. You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.
Ann Green
FEBRUARY 25, 2015
'Casablanca is one of my favorite movies. There are so many priceless lines, which I often recite while I’m watching the movie. One of them is “ Louie , I think this is the beginning of a beautiful friendship.” When someone donates to your organization, it’s also the beginning of a beautiful friendship or the continuation of one if the person is a repeat donor.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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