Selfish Giving
JANUARY 17, 2017
Today on CauseTalk Radio , Megan and I talk to Dan Goldenberg , Executive Director of the Call of Duty Endowment , which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded on its cause marketing and the Endowment's impact. Never Miss a Show - Sign up for Email Updates.
Nonprofit Marketing Guide
JANUARY 3, 2017
I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any. Still, the start of a New Year is a time to rethink things, take a look at the big picture, and start something good.
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Ann Green
FEBRUARY 1, 2017
Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.
Pam Moore
SEPTEMBER 27, 2017
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Tech for Good
DECEMBER 19, 2017
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.
EveryAction
SEPTEMBER 11, 2017
There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
NOVEMBER 28, 2017
Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event. As I write, #GivingTuesday claims to have raised online $177 million from 1.6 million donors in 98 countries around the globe.
Bloomerang
NOVEMBER 7, 2017
Branding is vital to your nonprofit’s success. It’s what people think about when they think of your organization. It impacts everything including your ability to recruit board members and raise money. Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Think of the multi-million bequest left to a local hospital or university by a donor that never made a previous gift.
Fundraising Report Card
NOVEMBER 28, 2017
Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card.
iMarketSmart
MAY 3, 2017
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). . Millions of dollars are spent on wealth screening to find them. But what do you do once you’ve sorted them from the rest of the pack?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Selfish Giving
JANUARY 3, 2017
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Combined these annual posts have over 50,000 views.
Nonprofit Marketing Guide
DECEMBER 5, 2017
Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina. Guest Post by Angela Crist. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy.
Ann Green
JANUARY 11, 2017
At the end of November, I made year- end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates and minimal additional requests for donations, but, alas, that is not the case.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.
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Nonprofit Tech for Good
FEBRUARY 11, 2017
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.
EveryAction
DECEMBER 12, 2017
It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.
Fundraising Coach
SEPTEMBER 12, 2017
I've been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!® , you know I am an advocate for asking. But the number of BFF's I'm seeing of late - both nationally and internationally - is weird.
The Agitator
JUNE 28, 2017
Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Mission Minded
MARCH 2, 2017
In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]. The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.
Getting Attention
MARCH 21, 2017
Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.
iMarketSmart
DECEMBER 1, 2017
1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. 2. Identify – Decide who your best donor prospects are based on what they say. 3. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. 4. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. 5.
Selfish Giving
APRIL 10, 2017
There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Guide
JUNE 22, 2017
Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get click-throughs.
Ann Green
JULY 10, 2017
When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
Pam Moore
OCTOBER 29, 2017
You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.
Nonprofit Tech for Good
JUNE 26, 2017
Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
NonProfit Hub
APRIL 14, 2017
Sponsored by Reward Volunteers. The impact of volunteerism can be felt in communities of all shapes and sizes. No matter the size of the community, though, the impact of volunteerism is always huge. Wherever it occurs, volunteering exists to help others. But volunteerism’s best-kept secret is this: it’s good for you, too. We did some digging to find out all the reasons why volunteering rocks. 1.
Fundraising Coach
JUNE 19, 2017
Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell them about that. Tell them about the change their gift will make. (Or that their gift has made.
The Agitator
SEPTEMBER 28, 2017
Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. It’s just that we now have paper and digital bits and bytes for the all-important fundraising task of tale-telling. Over the years we’ve honored the importance of storytelling in various posts — Top 10 Secrets of Successful Storytelling … Storytelling vs.
Mission Minded
AUGUST 10, 2017
We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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