Selfish Giving

DECEMBER 28, 2017

Researchers warn of copycat type attacks as exploit code used in Mirai variant goes public.

Universities 280

Universities 280

Ann Green

FEBRUARY 1, 2017

Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.

Culture 201

Culture Communication 201

Nonprofit Marketing Guide

DECEMBER 5, 2017

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina. Guest Post by Angela Crist. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy.

Homelessness 188

Homelessness Poverty Technology Children 188

Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?

Food 167

Food Marketing Marketing Foundations 167

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Selfish Giving

JANUARY 17, 2017

Today on CauseTalk Radio , Megan and I talk to Dan Goldenberg , Executive Director of the Call of Duty Endowment , which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded on its cause marketing and the Endowment's impact. Never Miss a Show - Sign up for Email Updates.

Retail 245

Retail Education Education Nonprofits 245

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Combined these annual posts have over 50,000 views.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

JANUARY 24, 2017

Today on CauseTalk Radio , Megan and I talk to Allison Weinhagen , Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market , you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission.

Non-Profits 203

Non-Profits Environmental Food Marketing 203

Selfish Giving

MAY 8, 2017

Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.

Nonprofits 203

Nonprofits Healthcare Production Fundraising 203

Selfish Giving

AUGUST 15, 2017

The dog days of summer are here! But I'm thinking of fall and busy planning my fall speaking/travel schedule. Do you live in or near one of these cities? Washington D.C. - September 10 - 13 Chicago, IL - September 14 -15 Boston, Ma [ Inbound 2017 ] - September 25 - 28 Chicago, IL - October 17 - 18 Milwaukee, WI - October 19 New York, NY - October 20 Do you need a an hour of consulting?

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202

Selfish Giving

DECEMBER 5, 2017

"Every corporation is filled with people. If you can inspire the employees to care about your cause, and you do great customer service with them, you’ve got a friend for life." Source: Chronicle of Philanthropy Colleen Brinkmann has been raising money for a long time. Way back in 2002, she started as the communications and marketing director for the North Texas Food Bank.

Food 189

Food Philanthropy Foundations Marketing 189

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

Selfish Giving

DECEMBER 29, 2017

Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.

Fundraising 188

Fundraising Fundraising Nonprofits 188

Selfish Giving

JULY 18, 2017

Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. On the show, Megan, Clark and I discuss: Clark Sweat, Children's Miracle Network. CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!

Retail 188

Retail Children Technology Fundraising 188

Ann Green

JANUARY 11, 2017

At the end of November, I made year- end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates and minimal additional requests for donations, but, alas, that is not the case.

Fundraising 186

Fundraising Fundraising Retention Communication 186

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is: Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Nonprofits

Selfish Giving

SEPTEMBER 11, 2017

Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. NPF was coming off the 2016 centennial celebration of the founding of the National Park Service and there was plenty of business interest in preserving national parks and programs and connecting people to them.

Foundations 185

Foundations Retail Environmental Technology 185

Nonprofit Marketing Guide

MAY 18, 2017

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List. Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their own.

Nonprofits 183

Nonprofits Communication Fundraising Fundraising 183

Nonprofit Marketing Guide

JUNE 22, 2017

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get click-throughs.

Nonprofits 183

Nonprofits Communication Fundraising Fundraising 183

Ann Green

JULY 10, 2017

When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.

Non-Profits 183

Non-Profits Culture Fundraising Fundraising 183

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Activism

Ann Green

SEPTEMBER 25, 2017

Image via Bloomerang. Monthly or recurring giving is a great way to raise more money and give you a constant stream of revenue throughout the year. More nonprofits are taking advantage of this. According to CauseVox, 54% of donors give through a sustainer (recurring) program, with 82% giving monthly. Plus, monthly giving will raise your retention rate.

Non-Profits 181

Non-Profits Retention Communication Fundraising 181

Selfish Giving

OCTOBER 3, 2017

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation. On the show, Megan, Ed, Kristin and I discuss: How the National Park Collection got started by Brooks.

Retail 180

Retail Foundations Management Marketing 180

Ann Green

JANUARY 25, 2017

It’s annual report season, for better or for worse. Often it’s for worse since many of them are long, boring booklets that put your donors to sleep. You don’t have to do an annual report, but you do need to share accomplishments with your donors. You may opt to nix the annual report and send short progress reports a couple of times a year or monthly e-updates instead.

Homelessness 180

Homelessness Activism Nonprofits Communication 180

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource! Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

Retail 178

Retail Marketing Marketing Children 178

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

AUGUST 3, 2017

Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable.

Non-Profits 177

Non-Profits Fundraising Fundraising Nonprofits 177

Selfish Giving

AUGUST 15, 2017

Today on CauseTalk Radio , Megan and I talk to Stephen Garten , CEO of Charity Charge , a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice. On the show, Megan, Stephen and I discuss: Stephen Garten, Charity Charge.

Nonprofits 176

Nonprofits 176

Selfish Giving

DECEMBER 17, 2017

Dear Nonprofit, I just received your email wishing me "Happy Holidays." Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. So I have no idea why you are wishing me anything.

Law 174

Law Nonprofits 174

Selfish Giving

MAY 23, 2017

Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.

Children 174

Children Education Education 174

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Management

Nonprofit Marketing Guide

NOVEMBER 15, 2017

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where you have to make strategic decisions about what to leave out, than it is to just throw everything into the document.

Activism 173

Activism Communication Nonprofits 173

Ann Green

JULY 25, 2017

Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?

Food 172

Food Nonprofit Organizations Nonprofit Organizations Nonprofits 172

Nonprofit Marketing Guide

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on your organizational goals.

Communication 171

Communication Poverty Activism Retention 171

Ann Green

APRIL 12, 2017

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re helping you make a difference. I recently received a Donor Impact Report from Project Bread, an organization that’s working to end hunger.

Children 171

Children Retention Communication Fundraising 171

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits