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I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. I really do. The partnership is a cause marketer’s dream with 5,000 stores participating. Cause marketing programs work best with lots of locations and lots of foot traffic. KFC has both. 50 cents of every bucket ordered by restaurant operators (interesting how the donation isn’t triggered by customers buying buckets but by operators ordering them) during the promotion per
I can’t tell you how many times in the last year I’ve heard someone explaining to a newbie how to use an RSS reader for online/social media listening, only to quickly follow it with, “But I don’t really use mine anymore, because I subscribed to too many feeds and am overwhelmed.&# Not exactly the greatest endorsement for RSS readers.
Are the new Facebook Pages here? Well, yes… kinda, according to Mashable. It’s been one heck of a long, drawn out launch riddled with false starts and confusion, but it does seem that at last the new Pages are finally here. Well, kinda. The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle.
To produce this PSA? A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American Jewish World Service! Tom.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
This week I’m thrilled to introduce you to David A. Mersky. David is the Founder and Managing Director of Mersky, Jaffe & Associates, a consulting firm that works with nonprofits to provide financial and human resource development solutions. More importantly, he’s someone I learn a lot from! You can sign up for his newsletter at [link].
Though Fundraiser-Ideas.net generally publishes one comprehensive description of a fundraising idea at a time, we know that many people are looking for ways to integrate their passion for art with their fundraising efforts and thus we decided to post a long list of art fundraising ideas. Most of these ideas would be great as elementary school fundraisers or as preschool fundraisers, but they can be adapted for other settings, of course.
I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I know, I’m as disappointed as you are.). Here are the seven best local cause marketing programs for 2010. Program: Create-a-Sweater Pinup Program.
I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I know, I’m as disappointed as you are.). Here are the seven best local cause marketing programs for 2010. Program: Create-a-Sweater Pinup Program.
If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook , has just rolled out Places. All you need to get started with Places is a Facebook account, which like 500,000 million people out there you probably already have, and an iPhone.
It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**. Keep in mind that this is my definition of cause marketing. (There are other definitions out there.). Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. A few things about my definition. First, my definition is focused on cause marketing, not the marketing of causes.
This is exciting and a bit surprising that the American Red Cross is the very first charity to launch a badge on Foursquare. I had the same question as Philanthropy.com : is this really the first Foursquare badge for a cause? If you know of any others let me know. Getting the badge is a little tricky. But I like that because it makes Foursquare users work for it!
One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products. Here are the reasons why. Americans want MORE cause marketing. 83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Two news stories caught my attention last week. The first was the report that Panera had opened a “Community Cafe&# that encourages customers to “take what they need and give all they can.”. The cafe is like any other Panera except there are no prices. Customers pay what they want and what’s raised –minus expenses– goes to charity.
I spend a lot of time on Twitter. It may not be the home base that my blog is, but it’s certainly where I hang out. And as a hangout it’s more like a speakeasy because the crowd is limited, just over 200 followers. That’s because I really want to get to know the people I follow and to learn from them. I never understood how you could do this following 1,000, 5,000 or 10,000 people.
This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. The Ellie Fund right here in Massachusetts has created an online cause marketing program called Give5Get15.com. The concept is simple: donate $5 and you get coupons worth at least $15 to eight local businesses.
Last month the WSJ profiled U2′s Bono and and his wife Ali Hewson’s efforts to launch a fashion line with clothes made in sub-Saharan Africa. (Hat tip to the good folks at Cone for the lead). Edun got off to a rough start because Bono and Ali had the best of intentions, which, unfortunately, didn’t top the list of reasons consumers would pay $800 for a jacket.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
In all the years I’ve been doing cause marketing Finagle-A-Bagel is one my favorite partners. They don’t raise the most money. Not even close. They can’t boast the hippest programs. They raise most of their money through simple coin canisters at their registers. But the qualities they share with our best partners are irreplaceable: dedication and persistence.
I got a lot of comments–both online and off–about the Sweaters for Seniors cause marketing program that I posted on Friday. People loved it. It was just such a wonderful idea, especially in this month of &# pink&# when it seems the seediest cause marketing initiatives take root. Yesterday on Twitter it was hard lemonades to benefit breast cancer research.
Imagine this: you visit your local supermarket and are asked to support a local food pantry. You a buy a pinup for a buck. On your receipt is message that you can learn more about the cause you just supported by scanning this barcode with your smartphone. In your car before you leave the supermarket parking lot you run your iPhone over the barcode and a one minute video airs on a food pantry like no other.
Having escaped the bonds of traditional philanthropy, cause marketers set forth for the land of milk and honey. During their journey, a tribe among the cause marketers, called Komen, made a great golden [deep-fried] chicken and they worshiped it. Everyone got really pissed. And they complained of the golden chicken. To avoid ever having another stupid golden chicken, the cause marketers agreed to these 10 commandments of cause marketing. #1 You shall know what cause marketing is.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
It’s easy to look back now and call TwitChange a big success. But that’s not what it looked like at the beginning. In an interview with the Wall Street Journal , Shaun King , the Atlanta pastor behind the effort said 45 of the 50 friends he initially pitched the idea to thought it wouldn’t work. But King understood something they didn’t.
It was only a matter of time before it happened. In some ways I’m surprised it even took a week. It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks.
A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. While my posts didn’t uncover exactly what Tricia was looking for, they did get her thinking (she told me afterward) and I’m thankful she took the time to share with me the cause marketing program Conifer created.
We all love Groupon , right? They offer us great deals with savings from 50% to 90% and if enough people sign-up for the deal everyone wins. Now a Portland-based company has launched Causeon. Same concept as Groupon , but Causeon offers up to 20% of its revenues to causes. When Causeon launches in Portland this week the local chapters of Komen, YMCA and Girls, Inc. and others will be in line to receive checks.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Starting yesterday in Times Square Massachusetts-based SCVNGR teamed up with teen clothing retailer American Eagle on a New Year’s program aiming to raise money for Big Brothers Big Sisters. This location-based cause marketing program asks consumers to complete challenges on SCVNGR to raise cash for BBBS. Such challenges include “2010 was…” and players are asked to describe their year, “Spot the Eagle,” which asks them to snap a picture with the eagle on the Times Square billboard and “What’s yo
The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. They have a small staff and one or two development people, who usually have other responsibilities like marketing or public relations (or sometimes everything!). They also have limited resources and can’t invest in new staff, advertising or training.
I had a great time at this year’s Cause Marketing Forum Conference. Did you? Here’s what I liked about this year’s event. A few things I didn’t. And some suggestions for next year. Then it will be your turn. Hospital Corporate Development Summit. Now, I’m bias here, because I taught the session with two outstanding colleagues, Maureen Carlson and Phil McCarty , but I believe the program really has some great potential.
Endorse for a Cause (EFAC) is the new online cause marketing site on the block. The goal of the site is a simple one: “Every time you and your friends shop and share, you can earn money for your favorite cause.&#. This is how it works. The really interesting part about EFAC is its connection with social networks. When online shoppers share brands and products with their friends over Twitter and Facebook retailers donate a percentage of sales to their favorite causes.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program. If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.
Two articles last week, one in America Public Media the other in the WSJ , bemoaned the incessant requests at store registers for a dollar or two for causes. You should read them. It’s a real bitchfest. I’m not saying they’re wrong. These constant requests can be annoying. Although what they think is kind of immaterial considering that supermarket giant Safeway alone last year raised $50 million for breast cancer charities and the Special Olympics with register programs.
CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. You can then scan product barcodes for points and redeem them for rewards like gift cards and gadgets. Just think of the potential for cause marketing. You check-in to a store and part of the advertised products featured are cause products.
It’s nice when you can end the week knowing you helped someone. Sharna Fulton helped me. I helped Sharna Fulton. Together we helped someone else. Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife. She kindly saved a husband’s life so he could be late with a gift another holiday.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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