Selfish Giving
OCTOBER 8, 2013
'I’m in Charleston, South Carolina this week teaching at the New Strategies Forum. That distinguished gentleman in the photo is Curt Weeden , the founder of the Forum and the former chief giving officer for Johnson & Johnson. Three times a year, Curt and I teach 25 to 35 nonprofits of all sizes how to raise money from companies. It’s a sobering endeavor when you listen to Curt talk about it.
Nonprofit Marketing Guide
JULY 2, 2013
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Ken Goldstein
NOVEMBER 29, 2013
'You''ve likely heard or read about Common Core by now. The latest in educational "fixes," promoted by the Bill & Melinda Gates Foundation, the National Governors Association, and the Obama administration, the Common Core initiative was developed "to provide a clear and consistent framework to prepare our children for college and the workforce." And it will fail to improve our failing schools, wasting time, resources, and money in the process.
Nonprofit Tech for Good
OCTOBER 26, 2013
'The National Retail Federation is projecting that the average American holiday shopper will spend on $738 this holiday season generating more than $602 billion in total sales. That’s a lot of consumer spending power that when spent consciously can help finance nonprofits and good causes worldwide. It may cost a bit more to purchase fair trade and from nonprofits, but the quality is often better, the gifts more unique and meaningful, and consequently much less likely to end up the landfill
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Fundraising Coach
AUGUST 2, 2013
'I’m glad to introduce you to Tom Harrison, the CEO of Russ Reid. Tom and I are members of the FundRaising Success Editorial Advisory Board and were able to present at a recent conference in Philadelphia. He has an amazing mind for nonprofits and a good sense of humor, as can be seen in this post. In this post, which originally appeared in FundRaising Success Magazine , he shares 15 fundraising mistakes your team doesn’t have to make. #6 mystifies me.
The Agitator
JANUARY 7, 2013
In my first post of the New Year I want to give advance notice on some topics deserving of greater attention. The nonprofit sector is in big trouble. And although Tom and I realize that a lot of readers want to know whether green envelopes work better than orange envelopes, there are more serious issues that demand exploration and discussion. Of course we’ll occasionally deal with orange envelopes.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Getting Attention
DECEMBER 5, 2013
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?
Care2
DECEMBER 6, 2013
'As your nonprofit is gearing up for year-end fundraising and making plans for 2014, there is some interesting data available from the report Women Give 2013 New Research on Charitable Giving by Girls and Boys. You may think it’s odd for children to be a donor audience, but for many children, charitable giving is an important part of their family values and upbringing.
Selfish Giving
NOVEMBER 5, 2013
'McDonald’s has a public relations problem. In a new report, Clowning Around with Charity , McDonald’s is portrayed as cheap, deceptive and selfish. Here are the highlights. McDonald’s charitable giving is just.32 percent ($34 million) of its pre-tax profits. Compare that to the one percent of pre-tax profits that generous companies donate to good causes.
Selfish Giving
MARCH 20, 2013
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask! Just today I read how Jo-Ann Fabrics & Craft Stores allows each new Jo-Ann store the opportunity to make a $2,000 donation to a local school and each of the three Jo-Ann Distribution Centers the opportunity to donate $3,000 quarterly to the local non-profit or
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Selfish Giving
OCTOBER 4, 2013
'That’s what Boston-based Cone has concluded in its most recent study: 2013 Cone Communications Social Impact Study. Here are some highlights from the study: Consumer demand for cause is at an all-time high. 54% of U.S. consumers bought a product associated with a cause over the last 12 months, increasing 170% since 1993. 89% is likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993. 91% want even more of the products and
Selfish Giving
JANUARY 2, 2013
I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. Below are my top picks (although I have an expanded list here on Pinterest ). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program.
Selfish Giving
SEPTEMBER 4, 2013
'I’ve been reordering my Pinterest boards for cause marketing to make them more useful for you. You can read about these changes in my recent newsletter. If you’re not a subscriber, you can change that here. When you visit my boards you’ll see a bunch that begin with the hashtag #FWB. These are new boards for my next book Fundraising with Businesses: 40 New (and Improved!
Selfish Giving
NOVEMBER 25, 2013
'I’m finding more and more ways to use Pinterest every day. I’ve created a Pinography to share head shots, testimonials, news coverage, etc. I keep track of all the cause marketing campaigns I read about on three major boards: Register , Digital , Employee. My new book , which will be out next month, has a URL and QR Code at the end of each chapter that will link the reader to a Pinterest board with additional examples of the chapter topic.
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Selfish Giving
JUNE 11, 2013
'I get calls every week from people that want to start a cause business. Good, intelligent, well-intentioned people who really want to change the world. They call. We talk. I never hear from them again. They never call me again because their business goes nowhere or fails. Here’s why: they put the cause before the business, and violate the number one rule of running one: the best way to help a cause is to be a great business, first.
Selfish Giving
NOVEMBER 13, 2013
'This Mediapost article has some good news for brick-and-mortar businesses: the skyrocketing rise of mobile may actually be good for business. As mobile grows, these businesses have trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. While true in some cases, the author contends that mobile is helping to bring customers closer to physical businesses.
Selfish Giving
OCTOBER 21, 2013
'I like the tagline for the nonprofit Astronomers Without Borders : One People, One Sky. The sky really does unite us all. The lunar eclipse I saw in Boston over the weekend could be seen up and down the east coast by millions of people. When I point out the constellation Orion to my kids, a dad somewhere else in the world is doing the same thing with his kids.
Selfish Giving
SEPTEMBER 11, 2013
'I will never forget 9/11. I will never forget the people we lost on 9/11. I will never forget the people who died after 9/11 because of 9/11. In the past 12 years there hasn’t been a lot of cause marketing connected with September 11th. Maybe that’s a good thing. But, according to Cone’s Craig Bida , there’s no reason why cause marketing can’t be done well on 9/11.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
SEPTEMBER 9, 2013
'This is a guest post from Sandra Morris of CafeGive , a leader in creating and executing Facebook contests for nonprofits and businesses. After Facebook recently changed its rules on contests, I asked Sandra what the changes meant and if organizations should continue to use third-party applications for contests. Understanding the New Terms for Facebook Contests.
Selfish Giving
APRIL 10, 2013
'This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want? To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. If it’s really true that only 7 out of 100 employees apply for this money, I needed an organization that had so many volunteers that they’d be sure to have exper
Selfish Giving
FEBRUARY 5, 2013
On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Jeep & USO Team Up for “Whole Again” The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides programs, services and live entertainment to the troops and t
Selfish Giving
APRIL 18, 2013
'I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. Please check the board out and give generously! Also, please let me know if you seen any other events, products or services that are supporting the victims. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Nonprofit Marketing Guide
JULY 8, 2013
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Selfish Giving
JANUARY 11, 2013
We’re seeing more cause-branded products flood the market each year. Many of them will never celebrate a birthday because they lack a solid business strategy. In 2011, I wrote critically about cause products, and focused my ire on one brand in particular: Project 7. I may need to rethink my position. [GASP!]. On this episode of Cause Talk Radio , Megan and I talk to Project 7′s Tyler Merrick about how this plucky cause entrepreneur has scratched and clawed his way onto the shelves of
Nonprofit Marketing Guide
MARCH 26, 2013
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Selfish Giving
SEPTEMBER 30, 2013
'Today on the For Momentum Blog , I have a new post : Apple’s 5S, iOS 7 Has Plenty of Goodies for Cause Marketing. I think the most interesting feature of iOS 7 is iBeacon. iBeacon is “micro-location” because it’s designed to work in a physical location (like a store) with your phone – specifically your retail apps. With an iBeacon transmitter businesses can better interact with smartphone -toting consumers in and near their stores.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Selfish Giving
MAY 16, 2013
'I can’t believe it’s already been a month since the Boston Marathon bombing. It was a harrowing day (and week with the ensuing man hunt), which I recounted in my newsletter and on the For Momentum blog. In the days following the bombing, Boston Strong became the battle cry for a whole nation. On the cause marketing front, it was a interesting and enlightening to watch things unfold.
Selfish Giving
NOVEMBER 20, 2013
'I couldn’t make up this stuff if I tried. I found these two examples of bad cause marketing on the same day! That’s a first. As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. According to the contest organizers, the nonprofit takes kids with cancer, disabilities, etc. on outdoor adventures.
Nonprofit Marketing Guide
MAY 6, 2013
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Selfish Giving
JUNE 5, 2013
'358 million. That’s how many dollars were collected with checkout programs in 2012. Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. As founder and president of Cause Marketing Forum , he’s the one who released a study on these programs at last week’s Cause Marketing Forum’s conference in Chicago.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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