Nonprofit Marketing Guide
AUGUST 18, 2020
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.
Ann Green
AUGUST 18, 2020
Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger. As a nonprofit professional, it can be difficult running a fundraising campaign, especially when there’s competition for funds among many organizations with similar missions.
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Selfish Giving
AUGUST 18, 2020
Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable. They include: 1. Direct Impact on Profits Studies show that businesses with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement ( Gallup ).
Allison Fine
AUGUST 18, 2020
In this paper, we provide an overview of the current state of how AI is being integrated into online giving platforms and tools to enhance and expand philanthropic giving by all types of donors. We examine the current opportunities and challenges presented by AI in philanthropy. (click title to read more).
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
AUGUST 17, 2020
Last week I talked about how our constant desire to better ourselves can become a bad thing when we tie our self-worth to that self-improvement. For more on how we can make sure we aren’t feeling too much like a failure, check out “The Power of Low-Stakes Productivity.” (This week’s Smarter Living newsletter feature). In that article, Leah Fessler encourages us to focus on our little wins every day as opposed to only feeling good when we complete a major task. …smal
Nonprofit Tech for Good
AUGUST 21, 2020
By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. With the world caught in the throes of the global pandemic, many things are rapidly changing. Companies are reinventing themselves for a socially-distant world, but they’re not the only ones.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 19, 2020
[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Check out these examples and download a free resource to create your own. Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help. No one will donate to a charity without trusting that their money will be put to good use.
Nonprofit Marketing Guide
AUGUST 19, 2020
Have you published your 2019 annual report yet? We are looking for examples of the following types of reports to add to our annual report inspiration page : 2-4 Page Annual Reports Postcard Annual Reports Infographic Annual Reports Video Annual Reports. Email them to kristina [@] nonprofitmarketingguide [.] com with subject line “Annual Report Example.”.
NonProfit Hub
AUGUST 18, 2020
Are you focused on improving diversity within your organization this year? . A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for good reason. The benefits of an inclusive culture and diverse team are well reported. However, even with the increased attention on diversity, inclusion and equity over the last few years, the nonprofit world has been slow to make any significant p
Pam Moore
AUGUST 17, 2020
? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Twenty Hats
AUGUST 18, 2020
Why I love this practice and know it’s worth the commitment. Of all of the trainings that I have offered since starting Twenty Hats, I am proudest of the two Volunteer Manager Leadership Circles that I initiated. A Leadership Circle is a common practice for business owners, corporate CEOs and nonprofit executives. In a Circle, like-minded professionals gather to discuss common challenges, suggest solutions, and expand their overall leadership skills.
Nonprofit Marketing Guide
AUGUST 20, 2020
I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients. I went through all the things I teach about how to do engagement campaigns and build out a calendar, but then the “This is great, but we have no one to staff it. What do I do?” question came in.
NonProfit Hub
AUGUST 19, 2020
Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 17, 2020
SEO Factors You Need to Focus on That Are Usually Forgotten. The SEO playing field is large. Which SEO-factors do people overlook when optimizing their website and content? Read about it here. Getting your page on the first page of a search engine’s results page is becoming increasingly harder. This is because the checklist for what you need to do to get to that position is getting longer by the day.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Fixer
AUGUST 16, 2020
One of the toughest questions to answer for nonprofits is whether two nonprofits should merge. We are living through the COVID era and so the question is pressing for many organizations who will not survive the pandemic and the related economic downturn. This post is not a deep dive into mergers and acquisitions for nonprofits. Every situation is different and so it may be fruitless to go into exhaustive detail, but I have some thoughts for boards, or executive directors, considering this route.
Nonprofit Marketing Guide
AUGUST 21, 2020
Good afternoon! You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have video marketing tips, how to measure content marketing success, overcoming writer’s block and more!
NonProfit Hub
AUGUST 21, 2020
Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc. .
Nonprofit Marketing Insights by GlobalOwls
AUGUST 17, 2020
The 3 Best App Testing Strategies for Busy Developers. Testing your app before launching is crucial. What are the best tools to test your app? Read more about it here. Are you a busy developer who is working hard to put together and release a cutting-edge, modern, useful, or in-demand app that will capture the attention of users? Standing out in the crowd of apps in either the Apple or Google Play store can be difficult nowadays, and nothing less than perfection is expected from users.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Selfish Giving
AUGUST 19, 2020
Here's a question for you: Is employee engagement your most valuable virtual asset? ?? There are two ways to find out. First, today on my blog, Brittany Hill (affectionally known ??as Brit-Bit at Selfish Giving HQ) at Accelerist has penned a post on this very subject. She discusses the benefits of employee engagement and three ways to develop it. You can read it here.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 16, 2020
How to Write a Strong Branding Statement [Ultimate Guide]. Building a strong brand is key to startups, corporates and nonprofits. Start with writing a strong Brand Statement and understand what you want to stand for. Whether you are a freelancer, an employee in a large company, or are actively looking for work, personal branding can help tremendously in those efforts.
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