Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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Launching Campaigns a Week or More Ahead of Giving Tuesday

Nonprofit Marketing Guide

I’m writing this on Tuesday, November 26, which is one week before Giving Tuesday 2019. I’m getting lots of “Save the Date” email messages from nonprofits. Some of them include soft asks about giving now, ahead of Tuesday. But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and using the day as the campaign deadline rather than as a campaign launch.

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Trustee Table: Listen in for an Inspired Approach to Strategic Planning

Mission Minded

If you’re already a listener of The Trustee Table, a podcast from NAIS (National Association of Independent Schools), you know that. The post Trustee Table: Listen in for an Inspired Approach to Strategic Planning appeared first on Mission Minded.

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Antionette Kerr : How I Became a Self-Care Radical

NonProfit Hub

The elders in my family set high standards for what “hard work” felt and looked like. They subscribed to the adage that people of color (especially women of color) had to work “twice as hard” in business to prove themselves. I deeply respect my family’s wisdom. I credit them for my fierce work ethic, which fit right in with the “do more with less” mindset of nonprofit work, but as I rose through the ranks of nonprofit leadership, I wasn’t quite prepared for the toll it took on my mental, physica

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Preventing Staff Turnover: 5 Tips for Retaining Team Members

Concord Leadership

Hiring new staff members, whether Millennials, Baby Boomers, or anyone in between, is no walk in the park. From attracting the right candidates to the often weeks-long onboarding process, bringing on new team members is truly an investment. This is especially true for nonprofits and small/growing businesses. Recent studies show that while nonprofits are winning […].

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Stand Out from the Crowd with a Welcome Series

Nonprofit Marketing Guide

We have only had a little over 300 people take our 2020 Nonprofit Communications Trends Survey , but if these (very) preliminary results hold, then a majority of nonprofit organizations are not sending a welcome series to new subscribers. (By “welcome series” we mean 2 or more messages.). Do you send a welcome series? Either way, we needs as many nonprofit communicators as possible to take the survey and help us shape the best picture for nonprofit communications in 2020!

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What Does Thanksgiving Have to Do with Fundraising? A Surprising Amount.

iMarketSmart

“You can succeed best and quickest by helping others to succeed.”. I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?” I thought to myself. I was sitting in our CEO’s office. He had prompted me with, “You remember what the first sentence in our employee handbook is, don’t you?”. It was roughly 8AM on a Monday morning.

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Take Action: Speak Up Against Potential.org Domain Price Increases

The NonProfit WordPress

The organization that operates the.org domain is selling it to a venture capital firm. Join a growing list of people and organizations opposing the sale and renewing their domains now before potential price increases. The post Take Action: Speak Up Against Potential.org Domain Price Increases appeared first on Nonprofit WP.

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Mixed Links for Nonprofit Communicators November 29, 2019

Nonprofit Marketing Guide

Just because most of you in the US are not at work today doesn’t mean I am not bringing you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have some social media and year-end tips, the next big thing in video marketing, and holiday self-care. It’s time for Mixed Links…. We still need people to take our Annual Nonprofit Communications Trends Survey.

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Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. There was a report earlier this month that the online retailer was making unsolicited calls to customers while they were browsing the Wayfair website.

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5 Trends to Watch for Nonprofit Communicators in 2020

Nonprofit Marketing Guide

The coming weeks are the busiest of the year for nonprofit communicators. GivingTuesday will gobble up much of our attention during the first week of December. Then comes the critical end-of-year giving season. But as you think about how to navigate the final, frantic days of 2019, a new year beckons. With it comes your chance to experiment with new strategies and approaches that will help your organization gain more attention, build stronger connections with supporters, and raise more money to

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.