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As we head into the fourth quarter of 2018, one can’t help but to look back at what a year it was! Let’s reflect: It was only a little over a year ago that Hurricane Harvey slammed the Texas coast inflicting a record-setting $125 billion in damage to the area. It was exactly 12 months ago that the #MeToo Movement gained global attention, following sexual misconduct allegations against Harvey Weinstein , in response to the widespread prevalence of sexual assault and harassment in the workplace.
One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. There are many reason donors don’t give a second gift – some you can control, some you can’t. One of the biggest reasons is poor or nonexistent donor communication.
A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with you. Once you decide your traits, use the following tips to add more personality to your communications: Write in the first and second person as much as possible.
By Sajan Devshi from Learndojo , a nonprofit educational website that specializes in providing free A-level and GCSE resources to students, teachers, and parents. Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. So, let’s explore the concept and look at how your nonprofit can easily begin to tap into the power of push notifications.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. 1. Have the last 12 months really changed our perspective on what social causes matter the most? 2. On what issues is corporate America being asked to get involved?
As with any company, there’s going to be some uncertainty about the future when starting a nonprofit. If you want to keep your organization afloat, it helps to know how many of them fail, where they fail and why. This isn’t meant to be taken as gospel—we certainly can’t tell the future. But being aware of the statistics can aid in your decision making, so take a look at the stability and prevalence of nonprofits nationwide.
DTB. New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on since November 27th is only a little more than a month away and I want you to have the best one ever. Ready? It’s time for Mixed Links… Find out How to make the most of Giving Tuesday this year.
DTB. New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on since November 27th is only a little more than a month away and I want you to have the best one ever. Ready? It’s time for Mixed Links… Find out How to make the most of Giving Tuesday this year.
Take these 3 motifs and apply them over the next few months. You can do this, your board will be appreciative, and your organization will grow stronger because of it. The post 3 Tips to NAIL Your Year End Board Report appeared first on Fundraising Report Card.
If you know Mission Minded you probably know our Minute Message Model. Clients tells us again and again it galvanizes their community with focused, unique messages that everyone wants to use. And, because one of our lived values at Mission Minded is to improve, always, we knew the Minute Message Model could be made better […]. The post Do You Believe?
Over the summer, we launched our What’s Next? podcast in hopes of preparing our readers for the years to come. We’ve had some awesome guests so far. Here’s what they’ve had to say. Kishshana Palmer : “Sink or swim” Kishshana Palmer believes that within the next decade, the nonprofit sector will reach a fork in the road.
I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it depends.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. “I can’t call ’em yet. I’m waiting for the wealth screening.'” “I really should send a letter to first.” “Well, we have this big event in 2 months. I’ll meet her then.” “I need to make sure someone else hasn’t been talking to her before I call.” “The annual fund team says she’s ‘theirR
STARTS TOMORROW! Measuring the effectiveness of your communications work can be confusing. But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work.
Are you looking for our latest submission for A Day in the Life of a Nonprofit Communicator? ME TOO! I am running out of days and need to hear from you awesome nonprofit communicators doing your thing, making the world a better place. Tell us all about the day-to-day work that keeps your organization going. What’s going on at your desk right now?
Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! We are offering a free PDF of the book up through page 34. Click here to download it now! Leave your comments below to share your favorite part from the opening of the book! Related Posts: >>Top 8 reasons why you might want to read my new book: Engagement Fundraising.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
For many of us, volunteers are the lifeblood of our organizations. They staff our fundraisers, set up for our events, spread the word in our communities and so much more. In some cases, nonprofits are run entirely by volunteers. And while many of your volunteers are beyond helpful, there are some that are, well, not so helpful. Here’s how you can appreciate and hold volunteers accountable.
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