Nonprofit Marketing Guide
OCTOBER 12, 2018
Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it. For $499 you get 365 days of access to live and recorded webinars, time-saving resources, exclusive downloads, and industry experts. The sale ends TONIGHT AT MIDNIGHT though so don’t wait!
Selfish Giving
OCTOBER 8, 2018
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
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Nonprofit Tech for Good
OCTOBER 10, 2018
7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to
Getting Attention
OCTOBER 10, 2018
So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations. That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions mo
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 10, 2018
Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences. The podcast format is a great way to increase engagement and spread your organization’s message further, so we asked podcast expert Erik Jacobson of Be My Guest for advice on the basics of how to start and host a podcast.
Selfish Giving
OCTOBER 10, 2018
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
OCTOBER 10, 2018
The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).
Nonprofit Marketing Guide
OCTOBER 9, 2018
In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. communications frequency in different channels.
Nonprofit Marketing Guide
OCTOBER 11, 2018
It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? CHECK! Big-picture strategic thinking? CHECK! Time-saving resources?
Nonprofit Marketing Guide
OCTOBER 8, 2018
Celeste Kaufman. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Celeste Kaufman is the Manager of Marketing and Communications for Greenwich House, a nonprofit organization that provides social services and arts programming in Greenwi
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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