Nonprofit Marketing Guide
OCTOBER 12, 2018
Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it. For $499 you get 365 days of access to live and recorded webinars, time-saving resources, exclusive downloads, and industry experts. The sale ends TONIGHT AT MIDNIGHT though so don’t wait!
Selfish Giving
OCTOBER 8, 2018
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
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EveryAction
OCTOBER 9, 2018
If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward.
Nonprofit Tech for Good
OCTOBER 10, 2018
7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
OCTOBER 10, 2018
Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences. The podcast format is a great way to increase engagement and spread your organization’s message further, so we asked podcast expert Erik Jacobson of Be My Guest for advice on the basics of how to start and host a podcast.
Selfish Giving
OCTOBER 10, 2018
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EveryAction
OCTOBER 10, 2018
#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year. For even more helpful tools for maximizing the money you raise and , check out our. Giving Tuesday Resource Library. 1.
Nonprofit Marketing Guide
OCTOBER 9, 2018
In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. communications frequency in different channels.
iMarketSmart
OCTOBER 10, 2018
The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).
NonProfit Hub
OCTOBER 9, 2018
One of the most difficult decisions to make as a new or existing nonprofit is whether to hire an executive director. Many nonprofits start with this position, whether they’re the founder of the organization or they were brought in to provide leadership and wisdom. But for a lot us, there is no primary person to deal with the execution of long- and short-term goals.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Guide
OCTOBER 11, 2018
It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? CHECK! Big-picture strategic thinking? CHECK! Time-saving resources?
Nonprofit Marketing Guide
OCTOBER 8, 2018
Celeste Kaufman. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Celeste Kaufman is the Manager of Marketing and Communications for Greenwich House, a nonprofit organization that provides social services and arts programming in Greenwi
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