Nonprofit Marketing Guide
JUNE 29, 2018
We’ve reached another Friday which means I’ve gathered the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I’ve got social media tips, graphic design help, and what to do if your comms team is struggling. It’s time for Mixed Links… Interested in our All-Access Pass ? You get to attend all of our webinars and much much more.
The Agitator
JUNE 27, 2018
Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help. Currently– like many others– I’m wrestling with the issues of turnover and the levels of skill in our trade. More and more nonprofits (47% more in the past decade) are in need of “fundraisers”. But fewer and fewer trained or experienced fundraisers are available.
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NonProfit Hub
JUNE 29, 2018
Summer is finally here—the days are longer, the sun is brighter and the money-raising possibilities are endless. To ring in the season, here are 10 fun, unique and affordable summer fundraisers that will make everyone excited to give back. For each event, make sure you take the time to budget, set fundraising goals, find volunteers and—perhaps most importantly—advertise!
Concord Leadership
JUNE 29, 2018
As we discovered in the latest nonprofit leadership report, leadership is hard. There are competing demands on us. And unclear expectations. Even our own expectations of ourselves can be unclear. Most of our life, we’ve had someone else set the agenda and tell us what to do: parents, teachers, bosses. Now we are the agenda […]. The post Leadership is hard appeared first on The Concord Leadership Group, LLC.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 26, 2018
On Thursday, I’m teaching a new webinar called Streamlining Communications Decision Making: From Strategic Planning to the Daily Grind. We’ll talk about all kinds of communications decisions that nonprofits have to make and everything that goes into making the best possible decisions. Of course, who makes the decision is one of those key elements!
The Agitator
JUNE 25, 2018
I was looking for studies that had been done on what type of images are effective in nonprofit direct marketing. So I headed over to Google Scholar and searched for “use pictures fundraising appeals.”. You would have thought I was searching for snuff films. Here are some of the titles of journal articles that faced me: Pictures of me: user views on their representation in homelessness fundraising appeals.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
JUNE 27, 2018
I know, change is hard. But I think too many people are afraid of change and disruption when they really should be afraid of being afraid. After all, the only thing we can truly depend upon is change. So why not embrace it? Or, why not take it one step further? Here’s what I mean. Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning.
Nonprofit Marketing Guide
JUNE 25, 2018
Erin Graichen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Erin Graichen saves lakes.
The Agitator
JUNE 28, 2018
Every nonprofit has a photo like this somewhere: Yes, it’s a photo that your corporate partner can use on their Web site or in their annual report as a way of showing their commitment to the community. And, among a still-sadly-plurality-older-white-male business community, the big check sends the message to other business people in the audience: Your check is too small.
Fundraising Report Card
JUNE 26, 2018
When it comes to major gifts can we use the concept of the outlier to determine our major giving threshold? Since we qualitatively and psychologically agree that a major gift is one that has a major impact on your organization, would it also be fair to then suggest that an outlier gift is the same thing? The post How Big is a Major Gift? appeared first on Fundraising Report Card.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
JUNE 25, 2018
Years ago, I recorded this " Thank you for fundraisers.". I wanted to get it out early this year to give you the extra "umphf" to push through these last few days of the fiscal year. (If your fiscal year ends in June!). Thanks for your hard work. Our world is better because of the persistence of fundraising people connecting donors with mission. The post Happy (Fiscal) New Year appeared first on FundraisingCoach.com.
Nonprofit Marketing Guide
JUNE 27, 2018
Save $200 off our Annual All-Access Pass now through July 6, 2018. No coupon code to enter. Your savings will show up at checkout. Learn more about the All-Access Pass and save $200. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or. you might have a new budget starting on July 1.
iMarketSmart
JUNE 29, 2018
Wiz-bang tech? I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” “They are donors,” he replied. So I asked again, “But did they opt-in to receive the e-newsletter?
Fundraising Report Card
JUNE 28, 2018
Zach and Tim respond to three listener questions that include: what is a healthy percentage of donor increase year to year, when should you add a donor or prospect to your database, and what should be considered a major gift? Have your question answered on the podcast by calling in to (575) 815-4573 or by … Continue reading "Healthy Growth, Database Management, and Major Gifts (Season 2, Episode 2)".
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
JUNE 26, 2018
All pyramids are lies: They have a dishonest scheme named after them. They will not keep your razor blades sharp or apples fresh. They messed up the four food groups. Maslow’s Hierarchy of Needs isn’t really true (there are fundamental needs, but there isn’t a hierarchy and people pursue different “level” needs simultaneously). Even the Egyptian pyramids were really built by aliens.
Nonprofit Marketing Guide
JUNE 28, 2018
Protest or persuade? That is the question your nonprofit should be asking as our nation’s political and cultural war intensifies. How you answer could help define how you are viewed by the public and your donors for years to come. In the past few days alone, we’ve seen a flurry of highly charged issues make headlines, light up our Facebook feeds, and spark emotional protests, including: the separation of immigrant children from their parents; Supreme Court rulings on the Muslim tra
iMarketSmart
JUNE 25, 2018
Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties. There, the children get a chance to whack ’em with a stick until they brake open. Then the kids scramble to gather the candy. It’s very exciting! Of course, one whack is never enough. So one at a time, the kids keep pounding the lovely, hand-crafted piñata, until it finally relents and the papier-mâché splits open.
Selfish Giving
JUNE 27, 2018
Two weeks ago I wrote about using Facebook to promote your partnerships. I mentioned that in some states it may be illegal to promote your partnerships because of commercial co-venture laws. That's not quite true, according to my supah-smaht friend and cause marketing lawyer, Karen Wu. It is not actually “illegal” for nonprofits to promote their partnerships – rather, the main potential consequence is that the money the nonprofit receives from those partnerships could be viewed as taxable advert
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The Agitator
JUNE 24, 2018
Trump’s politically-inspired human rights horror show featuring state-sponsored kidnapping of refugee children and the torture-by-trauma of their imprisoned parents has triggered a tsunami of rage –and rage giving — worth noting, As was the case after the president’s announcement of the Muslim Ban and his other post-election actions, a flood of responses –financial and in-kind– was unleashed.
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