Nonprofit Marketing Guide
SEPTEMBER 6, 2018
It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your email list easy. Don’t try to hide the unsubscribe link.
Ann Green
SEPTEMBER 6, 2018
Labor Day has come and gone. It may still feel like summer, but fall is coming up quickly. Fall is a busy time of the year, especially for nonprofits who do a year-end appeal. Hopefully, you’ve started planning your appeal. Now you need to think about writing it. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.
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Selfish Giving
SEPTEMBER 4, 2018
Photo via Niyam Bhushan on Flickr. I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said , “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].
Nonprofit Tech for Good
SEPTEMBER 1, 2018
Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed up for the Google for Nonprofits Program.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
SEPTEMBER 7, 2018
Zambra. Asheville, NC. Good afternoon (or good morning or evening depending on where you are)! I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you. We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share.
Fundraising Coach
SEPTEMBER 6, 2018
Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I'm honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter - a fundraising research lab. No stranger to nonprofits and technology, he's widely cited in multiple media outlets.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
SEPTEMBER 6, 2018
By Richard Chiriboga , a web project manager and front-end developer and founder of CorrienteLatina.com. To first understand how GitHub for Good works, let’s take a step back and understand what GitHub actually is. At its simplest form, Github is a place that houses code into groups called repositories and allows one or more people to update and keep version controlled copies of their files.
Nonprofit Marketing Guide
SEPTEMBER 5, 2018
Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.
Bloomerang
SEPTEMBER 4, 2018
Everyone wants new donors, right? So how do you get them? Bottom line: gifts are the result of effective engagement. The fantasy of finding rich strangers we can lure into giving generously to our cause is seductive and tempting. In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking.
NonProfit Hub
SEPTEMBER 4, 2018
At Nonprofit Hub, we use Google for everything—and I mean everything. From our calendars, to our email accounts, to important documents and spreadsheets, Google is our best friend. And why wouldn’t it be? Google gives you virtually unlimited storage, easy sharing and compatibility with tons of apps and websites all for FREE. While lots of other great sharing platforms exist, we like Google because pretty much anything you’d ever need to do on a computer falls under its big, convenient umbrella.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Report Card
SEPTEMBER 4, 2018
As a development professional, it’s safe to say you have a lot on your plate. Coordinating appeals, engaging constituents, helping with programs; the list of responsibilities you oversee is undoubtedly long. The post How Your Nonprofit Can Find the Time to Be More Data-Driven appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
SEPTEMBER 4, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 5*: Yes! You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. Registration is $20 or Free with an All-Access Pass. *This webinar was rescheduled from August 30th. Learn More and Register. September 6: Marketing Bequests: Asking for That Final Gift.
iMarketSmart
SEPTEMBER 7, 2018
I always find it stupefying when a major gifts team tells me they need to get permission from the direct marketing team or higher up to be able to approach a donor to build a relationship. The reason permission is necessary, they explain, is because the direct marketing team doesn’t want to lose the revenue against their goal. Of course, they know that a potential major donor will likely contribute more to help them reach their direct marketing revenue goal.
Fundraising Coach
SEPTEMBER 6, 2018
Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I’m honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter – a fundraising research lab. No stranger to nonprofits and technology, he’s widely cited in multiple media outlets.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Lets Talk Nonprofit
SEPTEMBER 5, 2018
There's a saying in fundraising. You'll raise more money when. the right person asks the right prospect for the right amount at the right time. While that's true for major donors and capital campaigns, it's also true for your general donors and your annual fund as well. Let me explain what I mean. WHO'S THE RIGHT PERSON? Chances are, your Executive Director or Board Chair (or maybe both) signed your last appeal letter.
Fundraising Report Card
SEPTEMBER 5, 2018
Zach and Tim discuss some of their favorite apps, services, and tools. Have your question answered on the podcast by calling in to (575) 815-4573. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Tools! [01:16] 2017 Blog Post [01:35] 2018 Blog Post [01:43] Evernote [02:17] Blog Post (Evernote Tagging) [03:38] Slack [06:08] Workflow’s … Continue reading "Apps, Services, and Tools For Nonprofits (Season 2, Episode 6)".
iMarketSmart
SEPTEMBER 6, 2018
Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Click here to listen on YouTube! Topic Timestamps. Introduction [00:00]. Time Travel! [02:07]. Art and Design [04:24]. Copy mixed with art [06:02]. Creating ads back then [07:59]. College [12:39]. Ad Sales [17:29]. Byron [19:08]. EngagementFundraisingBook.com [21:12].
NonProfit Hub
SEPTEMBER 7, 2018
In this episode, Randy and Ben Bisbee focus on volunteerism —what it means in today’s world, and what it will mean in years to come. They talk about the changing context behind managing volunteers, what it means to surround yourself with good people and so much more. Check it out and let us know your thoughts on the future of volunteerism in the comments!
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Selfish Giving
SEPTEMBER 5, 2018
I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said, “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].
iMarketSmart
SEPTEMBER 5, 2018
Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.
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