Ann Green
MAY 3, 2018
It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement. Whether you’re planning a spring appeal or one later in the year, here are a few lessons, courtesy of this week’s mail. We’ll start with some examples of what not to do and end with a couple of letters that got it right.
Selfish Giving
MAY 1, 2018
Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both. On the show, Megan, Adrienne and I discuss: Adrienne Weil, PHA. What's the mission of the PHA? What is your role at PHA?
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Nonprofit Marketing Guide
MAY 2, 2018
The M+R Benchmarks Study came out last week. As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. They had 154 nonprofits participating in the study who contributed data for the 2017 calendar year. They analyzed the results of almost 4.7 billion email messages sent to over 53 million list subscribers; 528 million web visits; more than $738 million of online revenue from nearly 12 million donati
The Agitator
APRIL 30, 2018
There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part boards, CEOs, watchdog groups, the press, regulators and many fundraisers themselves stems mostly from ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit Hub
MAY 1, 2018
Part of being a good volunteer manager is understanding how to be a good volunteer. Below are four things you can start doing right now to become a better volunteer, ultimately creating a bigger impact for organizations that serve your community. 1. Educate yourself. First things first: you should have a firm grasp of your volunteer organization’s mission and goals before you start.
Selfish Giving
MAY 2, 2018
Selfish Giving is all about two things. 1. How to find and land corporate partnerships. 2. How to execute cause marketing programs that are win-win for you and your business partner. Simple, right? You know what else should be simple? Identifying your first corporate partner. New corporate partners aren't so much discovered as they are detected. This means they are already there - right under your feet like buried treasure!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
MAY 1, 2018
I’ve argued cost-to-acquire (CTA) and lifetime value were the two metrics that mattered most. The idea is that if lifetime value is going to be higher than the cost of acquiring, acquire that donor. If not, you need lower acquisition costs or higher lifetime value. That makes great sense as far as it goes. The advice to look at CTA and lifetime value by channel, commitment level, identity, etc., is particularly helpful.
Getting Attention
MAY 2, 2018
Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. Breathe deep—the changes you make will have a huge impact on results. So, what are you going to change? And what should stay the same?
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. >>Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.
Nonprofit Marketing Guide
MAY 1, 2018
Oh no! I am out of days to share. I need more submissions for our Day in the Life of a Nonprofit Communicator blog series. Won’t you please share all the things you do on a daily basis to make the world a better place ? We started this popular series in 2013 to get a glimpse into the everyday behind-the-scenes things you have to do for your job as a nonprofit communicator.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
MAY 3, 2018
When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse. You go to a new restaurant. It’s so horrid you imagine Gordon Ramsay calling people [redacted] donuts in the kitchen.
EveryAction
MAY 2, 2018
For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them. Convincing your board to invest in something new, however, can be another question altogether, and t his is especially true for fundraising and technology related issues, where in-depth knowledge may be required to truly understand the important details.
iMarketSmart
MAY 2, 2018
Nope. Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page? How long do they linger there? Or do they bounce right away? Do they fill out a form while there, or donate, or sign up, or involve themselves in something?
Nonprofit Marketing Guide
MAY 3, 2018
You want me to do what, when? At the end of the month author and psychotherapist Sarri Gilman is joining us for a two-part webinar series called Transform Your Boundaries and Get Better Results. It’s part of our CALM training for nonprofit communicators. We’re trying to prevent burnout, prepare you for challenges, and address the workaholic, self-martyr culture that plague many nonprofits.
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The Agitator
APRIL 29, 2018
Many fundraisers –regardless of the size of their organization—tell us that donor acquisition is one of their biggest problems. The numbers support this. In the UK eight of the largest charities are losing donors faster than they acquire them by a rate of 5 to 3. In the U.S., for the fourth quarter of 2017 the Fundraising Effectiveness Project reports a 19% decrease in the number of new donors.
Getting Attention
MAY 2, 2018
Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. Breathe deep—the changes you make will have a huge impact on results. So, what are you going to change? And what should stay the same?
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |.
Nonprofit Marketing Guide
APRIL 30, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! May 1 & 2 – Creating Awesome Email Newsletters. Learn how to create a newsletter worthy of the time you are investing in it. Registration is $119 for Part 1, $199 for Parts 1 and 2 or Free with an All-Access Pass. Learn More and Register.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
MAY 2, 2018
You can spend money on anything. That’s why it’s called money. Economists call this fungibility, which has nothing to do with mushrooms. It has everything to do with how a dollar can be used for rent or food or entertainment or whatever. In our minds, though, we hate fungibility. People have sophisticated mental jars of money earmarked for different purposes.
Lets Talk Nonprofit
MAY 2, 2018
There's more to grant writing than just "writing." A lot more. At its core, grant writing has three steps that I call the 3Rs: research, writing, and review. In a. previous post , I shared the importance of doing your research before you write a grant. Another post offered some tips on how to start your research. This post will offer tips on reviewing what you write, before you submit your proposal to a foundation.
Fundraising Report Card
MAY 2, 2018
Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] Segmenting [05:30] Viability [08:03] Goal ratios? [11:19] The Starbucks example [14:04] Profit margins? [19:35] Customer satisfaction [21:17] Any forgotten channels?
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
iMarketSmart
APRIL 30, 2018
A lot of people feel uncomfortable with moves management but they don’t know why. I think discomfort might arise because it focuses a lot on you and your actions, and not enough on your donor and their consideration process. Sure you need to map out your process, set up tasks and ‘make your moves’… But what about theirs? Do you understand their decision-making process?
Fundraising Report Card
MAY 1, 2018
Earlier in this series we defined what each step is and how it functions within the larger “coming together” phase of relationship development. It may have felt a bit like we reviewed how to fall in love, but today we’ll get a bit more practical. The post Part 2 — Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts appeared first on Fundraising Report Card.
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater.
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