Nonprofit Marketing Guide

JULY 9, 2020

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now. the 100 days that we’ve been living with the pandemic in U.S., and what your nonprofit has been doing during that time.

Children 193

Children Marketing Marketing Nonprofits 193

Ann Green

JULY 7, 2020

We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality. Systemic racism is something that’s been part of the United States (and other countries) for centuries.

Homelessness 155

Homelessness Food Culture Communication 155

Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

Nonprofits 128

Nonprofits Psychology Universities Associations 128

Mission Minded

JULY 6, 2020

Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JULY 6, 2020

Melissa Kuper and her kids during quarantine. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Melissa’s Bio: Melissa Kuper is the Public Information Officer/Family Liaison at Spectrum360. She leads the internal and external communications, community and media outreach, and marketing for the Spectrum360 organization and its programs.

Communication 186

Communication Nonprofits Marketing Marketing 186

Pam Moore

JULY 6, 2020

SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals.

Leadership 78

Leadership Marketing Marketing Values 78

TakeTwo Services

JULY 8, 2020

The world moves so quickly these days. It’s a problem. Things go from “hot” to “not” in a matter of days. I’m getting the vibe that virtual events might be headed in the same direction. But, for the time being, it’s not a good idea to give up on the virtual event. With social distancing recommendations and rules going nowhere anytime soon, we have to engage with our community of supporters.

Fundraising 52

Fundraising Fundraising Homelessness Nonprofits 52

Nonprofit Marketing Guide

JULY 10, 2020

Happy Friday, Friends! It was a very hot week where I live so let’s cool down with a refreshing beverage and the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have SEO and branding tips, dealing with negative comments on social media, and easy advocacy opportunities. It’s time for Mixed Links… Is it for a Style Guide?

Communication 177

Communication Nonprofits Technology Management 177

Fundraising Report Card

JULY 8, 2020

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".

Retention 52

Retention Fundraising Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

JULY 5, 2020

Digital Asset Management (DAM) Software for Nonprofits. Why Branding and Content matters and how Digital Asset Management (DAM) Software can help Nonprofits to win the hearts of Donors and Volunteers. Branding is key to nonprofits, content helps to build a brand and a Digital Asset Management system helps to scale content while always staying on brand.

Management 52

Management Social Enterprise Social Enterprise Nonprofits 52

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Selfish Giving

JULY 8, 2020

Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities. Does that include you? If so, you'll want to join me, Brittany and Brian Lim , Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession. ??

Values 130

Values Public and Nonprofit Management Food Associations 130

Nonprofit Marketing Guide

JULY 7, 2020

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book. This is the one that’s used at many colleges and universities, so here’s your chance to help influence a new generation of nonprofit communications pros!

Universities 177

Universities Values Education Education 177

Nonprofit Marketing Guide

JULY 8, 2020

As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something. BUT if they see it in an email, on your blog, and then on Facebook, they will pay attention.

Communication 144

Communication Marketing Marketing Nonprofits 144