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Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now. the 100 days that we’ve been living with the pandemic in U.S., and what your nonprofit has been doing during that time.
We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality. Systemic racism is something that’s been part of the United States (and other countries) for centuries.
By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.
Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Melissa Kuper and her kids during quarantine. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Melissa’s Bio: Melissa Kuper is the Public Information Officer/Family Liaison at Spectrum360. She leads the internal and external communications, community and media outreach, and marketing for the Spectrum360 organization and its programs.
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? and the world. As of January 2020 , there are 3.8 billion social media users worldwide. The average individual spends around 2 hours and 24 minutes each day on social media.
SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals.
SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals.
The world moves so quickly these days. It’s a problem. Things go from “hot” to “not” in a matter of days. I’m getting the vibe that virtual events might be headed in the same direction. But, for the time being, it’s not a good idea to give up on the virtual event. With social distancing recommendations and rules going nowhere anytime soon, we have to engage with our community of supporters.
Happy Friday, Friends! It was a very hot week where I live so let’s cool down with a refreshing beverage and the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have SEO and branding tips, dealing with negative comments on social media, and easy advocacy opportunities. It’s time for Mixed Links… Is it for a Style Guide?
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".
Digital Asset Management (DAM) Software for Nonprofits. Why Branding and Content matters and how Digital Asset Management (DAM) Software can help Nonprofits to win the hearts of Donors and Volunteers. Branding is key to nonprofits, content helps to build a brand and a Digital Asset Management system helps to scale content while always staying on brand.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities. Does that include you? If so, you'll want to join me, Brittany and Brian Lim , Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession. ??
I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book. This is the one that’s used at many colleges and universities, so here’s your chance to help influence a new generation of nonprofit communications pros!
As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something. BUT if they see it in an email, on your blog, and then on Facebook, they will pay attention.
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