Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .
Ann Green
NOVEMBER 6, 2018
Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising.
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Selfish Giving
NOVEMBER 7, 2018
Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out! However, James is not good at is picking winning sports teams. ??
Nonprofit Tech for Good
NOVEMBER 8, 2018
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%).
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army? Good morning, Kickers!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
NOVEMBER 5, 2018
Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. 2. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you. 3. Your best donors want you to remind them how great they are frequently. 4.
Nonprofit Marketing Guide
NOVEMBER 6, 2018
Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina. Guest Post by Beth Hallowell. So you made an audience persona. That’s awesome! Audience personas can help your team create content for a more specific group of supporters than “the general public.
Lets Talk Nonprofit
NOVEMBER 7, 2018
Many thanks to Steven Screen for the inspiration for this post. Steven is the co-founder of The Better Fundraising Co. The information he and Jim Shapiro share on their blog will help you learn how to become a better fundraiser, too. It's almost time. The time of year when your donors' mailboxes are filled with year-end fundraising appeals. If you haven't gotten your year-end appeal out the door yet, be sure to take a few minutes right now and read this post.
Mission Minded
NOVEMBER 6, 2018
In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […].
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
EveryAction
NOVEMBER 6, 2018
Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.
Nonprofit Marketing Guide
NOVEMBER 9, 2018
Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. It’s time for Mixed Links… Allie Decker at Hubspot has put together The Ultimate Guide to Marketing Campaigns.
NonProfit Hub
NOVEMBER 9, 2018
As fundraising professionals, we’ve all experienced that awkward moment when a VIP donor comes up with the “best fundraising idea ever” and, in reality, it’s much closer to the worst idea. In “15 Really Bad Real Ideas from Real Nonprofits” Jeff Brooks lists a few of these gems: Sell slightly-used airplane toiletry kits on eBay. Host a naked cycling race.
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army?
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
EveryAction
NOVEMBER 5, 2018
Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.
Nonprofit Marketing Guide
NOVEMBER 5, 2018
If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house. But you have to embrace the CRAP. Join graphic designer Julia Reich as she shows you how to improve your website, brochures, newsletters, and other marketing and fundraising materials during tomorrow’s brand new webinar
NonProfit Hub
NOVEMBER 7, 2018
Last year over 1,300 organizations responded to the Nonprofit Research Collaborative’s year-end Nonprofit Fundraising Survey (NFS). This annual report collects data on everything from overall sector growth, to fundraising goals, to regional data, to projections for the future. It’s thorough, to say the least. Lucky for you, we went through the 48-page report so you don’t have to (but if looking at graphs is your thing, you can check it out here.).
iMarketSmart
NOVEMBER 9, 2018
Confucius said, “ Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves. Invite them to lean in and tell you about their interests, wants, needs, desires, passions, their life story, how they might want to give, what they might want to fund, who inspired them to give, and so on.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Fundraising Report Card
NOVEMBER 7, 2018
Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] How do you stand out? [02:30] Where do you start? [04:56] Novelty [06:34] Go Offline [07:50] Getting ahead of the rush [13:11] Blue Ocean Strategy [13:20] Timing … Continue reading "Giving Tuesday – Season 2, Episode 9".
Nonprofit Tech for Good
NOVEMBER 3, 2018
Date: January 8, 2019. Time: 1pm EDT. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Packed with practical, how-to advice and customized for small nonprofits on a limited budget, this free webinar will stress the importance of professional website design and strategic email marketing and fundraising. Topics discussed include: • Current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. • How to launch and maintain
iMarketSmart
NOVEMBER 7, 2018
The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood. If they give you what you want, you’ll give them a tip (a donation), right? And guess what? It’s no accident that waiters bring you fortune cookies, mints, or chocolates when they deliver the check to your table.
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