Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .
Ann Green
NOVEMBER 6, 2018
Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising.
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Nonprofit Tech for Good
NOVEMBER 8, 2018
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%).
Selfish Giving
NOVEMBER 7, 2018
Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out! However, James is not good at is picking winning sports teams. ??
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army? Good morning, Kickers!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
NOVEMBER 9, 2018
As fundraising professionals, we’ve all experienced that awkward moment when a VIP donor comes up with the “best fundraising idea ever” and, in reality, it’s much closer to the worst idea. In “15 Really Bad Real Ideas from Real Nonprofits” Jeff Brooks lists a few of these gems: Sell slightly-used airplane toiletry kits on eBay. Host a naked cycling race.
Nonprofit Marketing Guide
NOVEMBER 6, 2018
Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina. Guest Post by Beth Hallowell. So you made an audience persona. That’s awesome! Audience personas can help your team create content for a more specific group of supporters than “the general public.
Pam Moore
NOVEMBER 6, 2018
Big news today for my family of little (and big) Marketing Nutz! Yes this includes you! Our 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. ( Download our 2019 Content Calendar Template here. ). For some of you, the sound of a new content calendar template be a really exciting thing.
iMarketSmart
NOVEMBER 5, 2018
Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. 2. Your best donors want you to give them the credit and praise for your achievements. They want to be the hero in the story, not you. 3. Your best donors want you to remind them how great they are frequently. 4.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
NOVEMBER 7, 2018
Last year over 1,300 organizations responded to the Nonprofit Research Collaborative’s year-end Nonprofit Fundraising Survey (NFS). This annual report collects data on everything from overall sector growth, to fundraising goals, to regional data, to projections for the future. It’s thorough, to say the least. Lucky for you, we went through the 48-page report so you don’t have to (but if looking at graphs is your thing, you can check it out here.).
Nonprofit Marketing Guide
NOVEMBER 9, 2018
Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. It’s time for Mixed Links… Allie Decker at Hubspot has put together The Ultimate Guide to Marketing Campaigns.
Mission Minded
NOVEMBER 6, 2018
In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […].
Lets Talk Nonprofit
NOVEMBER 7, 2018
Many thanks to Steven Screen for the inspiration for this post. Steven is the co-founder of The Better Fundraising Co. The information he and Jim Shapiro share on their blog will help you learn how to become a better fundraiser, too. It's almost time. The time of year when your donors' mailboxes are filled with year-end fundraising appeals. If you haven't gotten your year-end appeal out the door yet, be sure to take a few minutes right now and read this post.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
NOVEMBER 9, 2018
Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army?
Nonprofit Marketing Guide
NOVEMBER 5, 2018
If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house. But you have to embrace the CRAP. Join graphic designer Julia Reich as she shows you how to improve your website, brochures, newsletters, and other marketing and fundraising materials during tomorrow’s brand new webinar
iMarketSmart
NOVEMBER 9, 2018
Confucius said, “ Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves. Invite them to lean in and tell you about their interests, wants, needs, desires, passions, their life story, how they might want to give, what they might want to fund, who inspired them to give, and so on.
Fundraising Report Card
NOVEMBER 7, 2018
Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] How do you stand out? [02:30] Where do you start? [04:56] Novelty [06:34] Go Offline [07:50] Getting ahead of the rush [13:11] Blue Ocean Strategy [13:20] Timing … Continue reading "Giving Tuesday – Season 2, Episode 9".
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
iMarketSmart
NOVEMBER 7, 2018
The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood. If they give you what you want, you’ll give them a tip (a donation), right? And guess what? It’s no accident that waiters bring you fortune cookies, mints, or chocolates when they deliver the check to your table.
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