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Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Registration is $20 or free with an All-Access Pass Learn More and Register March 19 & 21: Content Marketing Campaigns: How Good Content Can Attract Thousands of People to Your Cause [Two-part Webinar Series] Le
Monthly donors are special because they’ve committed to donating to nonprofits long-term. Retention rates for monthly donors are 90%, which is considerably better than retention rates for other types of donors. You’d think because of this, organizations would be jumping for joy and giving these donors extra special attention. But you would be wrong.
Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
This article is sponsored by MINDSPACE. Big-picture issues exist for nonprofits and other non-governmental organizations (NGOs) when selecting a workspace. Will the new location and set up help us drive forward the mission and serve our constituents? Does it promote growth and comfort for employees? When selecting office space, NGOs face unique challenges while simultaneously benefiting from distinct advantages.
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. But there are times when your in-house resources simply aren’t enough and you need to hire some outside help.
Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts. Let's get real about how people are engaging with your content. . People are not always pushing play. Why you ask?
Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts. Let's get real about how people are engaging with your content. . People are not always pushing play. Why you ask?
I recently sat down with Dr. Mike Walker, Head of School at San Francisco Day School, to talk about the. The post Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day appeared first on Mission Minded.
When nonprofits experience growth, one of the major changes they can expect is the need to assume software that will support their expanding network. For organizations of a certain size, buying your first dedicated donor management software marks a key stage in your growth. Perhaps you’ve outgrown Excel and that’s why you’re looking to invest in new donor management software, or perhaps you’re wanting your nonprofit to grow through improved organizational processes and boosted fundraising effo
The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix. It’s time for Mixed Links… Learn How to Write Instagram Captions That Improve Engagement. Be sure you avoid these 10 Mistakes in Calls to Action.
Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The start of a new year is the perfect opportunity for implementing new tech strategies, especially when it comes to fundraising. Even if your holiday giving campaigns exceeded your goals, you probably noticed a few gaps or blind spots in your strategies.
Cause Camp 2019 is just one month away! We’re so excited to unite all the best people, resources and ideas the sector has to offer under one roof. Here, unlike most nonprofit conferences, you’ll find so much more than run-of-the-mill speaker lectures, cheap coffee and goodie bags filled with pencils. It’s about something deeper—it’s about you and your organization, and your Cause Camp experience informs every decision we make.
Just when and how your nonprofit communications team should grow depends on lots of factors. But one of them is the overall size of your organization. Learn how communications team size correlates with overall organization budget size in this video and in the 2019 Nonprofit Communications Trends Report. Can’t see the video player? Go here. Subscribe to our Nonprofit Marketing Guide YouTube channel for more videos.
Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies. Your board is probably breathing down your neck and your boss is probably on your back! You care deeply about your organization and its cause, but you’re worn out. You know that closing major gifts, uncovering hidden legacy gifts, and migrating mid-level donors to become major donors require your attention.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If you’re expecting your organization to create your professional development plan, you are making a big mistake. Nonprofit communications work is constantly evolving, and that means the skills and experiences needed to be effective are changing just as fast. Join us next week for our next BUDGET-FRIENDLY webinar that will show you how to create a professional development plan that puts you on the path to becoming a highly skilled and experienced communications director : For Nonprofit C
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism, board leadership) and interaction information (notes from discussions collected during donor calls and visits). Here’s what you really need. Although all of that data can help you understand your supporters to a certain extent, none of it is truly actionable.
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