Nonprofit Marketing Guide

FEBRUARY 6, 2019

Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. What Should Go in My Editorial Calendar? At its most basic level, you need the content you are creating, when you are publishing or sending it, and in what communications channel. But you can add a lot more too! The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based

Nonprofits 168

Nonprofits Communication Management 168

Selfish Giving

FEBRUARY 6, 2019

Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Budweiser, Wind Never Felt Better 2. Verizon, The Coach Who Wouldn't Be Here 3. Microsoft, We All Win [My favorite ad of the game!] 4. Stella Artois, Change Up the Usual 5.

Retail 150

Retail Food Health Associations 150

Ann Green

FEBRUARY 5, 2019

When was the last time you thanked your donors? I mean really thanked them. That lame, automatic thank you email you sent after your year-end appeal doesn’t cut it. And even if you were one of the few organizations who did a good job of thanking their donors, gratitude is not a one-time deal. #DonorLove is a yearlong endeavor and with Valentine’s Day coming up, it’s a perfect opportunity to thank your donors and show how much you appreciate their support. 8 Top Ways to Send Nonprofit Donors Lov

Retention 126

Retention Culture Leadership Production 126

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.

Marketing 79

Marketing Marketing Advertising Production 79

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

FEBRUARY 5, 2019

A vibrant online newsroom can make you a treasured media source. But what do you include in your newsroom? What should you leave out? Our next BUDGET-FRIENDLY, BRAND-NEW webinar will show you what goes into putting together an effective online newsroom that gets you media attention. What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) 60-Minute Webinar with Antionette Kerr and L.

Communication 127

Communication Nonprofits 127

Nonprofit Tech for Good

FEBRUARY 7, 2019

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). 1) Access to the internet in Mexico has grown very rapidly over the last decade. How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce.

Disaster Relief 77

Disaster Relief Nonprofit Administration and Development Social Enterprise Social Enterprise 77

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.

Marketing 60

Marketing Marketing Advertising Production 60

Nonprofit Marketing Guide

FEBRUARY 4, 2019

We are out of Day in the Life submissions. Please share yours! We want to hear from you awesome nonprofit communicators doing your thing, making the world a better place. Tell us all about the day-to-day work that keeps your organization going. What’s going on at your desk right now? Are you chugging coffee all day? Do you hate your donor management system?

Communication 127

Communication Management Marketing Marketing 127

Mission Minded

FEBRUARY 6, 2019

Annual reports generally follow the same formula. It’s a formula we have written about extensively. And there’s a great reason. The post Your Annual Report is Missing Something appeared first on Mission Minded.

Communication 56

Communication Nonprofits Fundraising Fundraising 56

iMarketSmart

FEBRUARY 6, 2019

It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that donors make decisions based on their timing, needs, wants, desires, and interests, not your organization’s. The next step is retooling all marketing efforts to provide engagement offers that will appeal to each supporter in a way that’s meaningful to them based on where they are in the consideration continuum.

Technology 53

Technology Values Leadership Education 53

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

FEBRUARY 6, 2019

Getting the word out about your nonprofit can be tricky, especially when your funds require you to market on a budget. But fear not—you don’t need a big wallet to get your organization’s name out there. These tips will help you reach more people without breaking the bank. Social media. Social media in itself is free to use, but it’s rendered useless if no one’s engaging with your content.

Marketing 56

Marketing Marketing Advertising Foundations 56

Lets Talk Nonprofit

FEBRUARY 6, 2019

Do you know what your donors want? Research tells us that. donors want very specific things. They aren't especially hard to do, yet most nonprofits aren't doing them. At least not very well. In her seminal book, Donor Centered Fundraising , Penelope Burk found that the first thing that donors want is prompt and personal gift acknowledgement. Let's look at those two pieces - prompt and personal - and how you can do them better.

Retention 52

Retention Communication Fundraising Fundraising 52

NonProfit Hub

FEBRUARY 4, 2019

This article was originally published in Nonprofit Hub Magazine. Not all that long ago, intellectual capital —knowledge of processes and data, informational resources, etc.—was critical to businesses and nonprofits. The people had the knowledge, and knowledge is power. But now, in the apex of technology and automation, a lot of information and processes are controlled by robots, servers or other invisible hands.

Children 56

Children Education Education Technology 56

NonProfit Hub

FEBRUARY 8, 2019

I’ve been spending an embarrassing amount of time watching ABC’s “Shark Tank” recently. But maybe I shouldn’t be ashamed—it’s inherently entertaining television. If you’re unfamiliar, Shark Tank features hopeful entrepreneurs pitching their business ideas to a panel of renowned business leaders. Members of the panel can then choose to invest or not invest in the proposed business.

Homelessness 51

Homelessness Recruitment Foundations Marketing 51

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management