Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Here are those five trends. 1. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video. In many cases, that video is someone speaking directly to the camera.

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Nonprofits Communication Marketing Marketing 290

NonProfit PRO

APRIL 19, 2022

In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. Nonprofits now have affordable, accessible resources available, and it is more important than ever to show up well to capture your share of voice. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.

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Marketing Marketing Nonprofits 278

Ann Green

APRIL 21, 2022

A newsletter can be a great way to engage with your donors. Unfortunately, that doesn’t often happen because most donor newsletters can put you right to sleep. They’re too long and filled with boring articles that brag about how wonderful the organization is. The good news is you can create an engaging newsletter your donors will want to read. Here’s what you need to do.

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Food Nonprofits Foundations Retention 187

Selfish Giving

APRIL 20, 2022

I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.

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Public and Nonprofit Management Food Management Marketing 130

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

APRIL 19, 2022

Ahead of Thursday’s BRAND NEW webinar on Social Media Trends for Nonprofit Communicators in 2022 , I did some research on “best practices” for how often your nonprofit should communicate on social media. This is how often experts say you should post on the major social media platforms: Facebook. Post between 1 and 2 times a day. Brands average 5.5 posts per week.

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Communication Marketing Marketing Nonprofits 220

NonProfit PRO

APRIL 19, 2022

In a non-profit world of “adult” decisions, annual reporting, grant writing, event planning, and myriad other tasks, how does an organization stay rooted in the purity of a child’s vision? By creating a children’s and junior executive board, a group of young leaders dedicated to maintaining the focus of forward action.

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Blue Avocado

APRIL 21, 2022

Leann Malone, the Executive Director of Lancaster County First Steps, talks to Blue Avocado about strong business acumen, retaining qualified staff, and keeping the eye on the bottom line. BA: What advice do you have for a young person considering working in the nonprofit sector? LM: If you’re serious about it, working in nonprofits is […]. The post Leann Malone: Working in Nonprofits is a Calling appeared first on Blue Avocado.

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Nonprofit Marketing Guide

APRIL 22, 2022

Disney’s Boardwalk. Happy Friday everyone! We’re going to end the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have TikTok news, other social media research, toxic board members, and 4-day workweeks. It’s time for Mixed Links… TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

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Communication Psychology Production Law 141

NonProfit PRO

APRIL 18, 2022

Your fundraising success starts by putting your annual fundraising campaign(s) calendar together. It can be really fun to identify the key dates and event timelines that you will build out to help you reach your nonprofit’s revenue goals. But.then what? What else can you do during the rest of the year?

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Fundraising Fundraising 264

Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.

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Nonprofits Retention Food Nonprofit Organizations 131

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Charity CFO

APRIL 19, 2022

As a CPA working exclusively with nonprofits and a former nonprofit auditor, I’ve looked at thousands of nonprofit financial statements over the past 10 years. Looking at that many balance sheets, you start to identify trends. And while some issues are evident to anyone, others only stand out once you know what to look for. Over the years, I’ve identified a set of 5 nonprofit financial red flags that are fairly common and almost always lead to trouble sooner or later.

Nonprofit governance and management 98

Nonprofit governance and management Public and Nonprofit Management Finance Nonprofit Accountability 98

Candid

APRIL 19, 2022

It’s been just over two years since the world shut down on March 13, 2020. Looking back, I vividly remember how it felt when life was put on pause and in-person activity was not an option. Adding another layer of fear and uncertainty was the fact that our organization, Lucky Orphans Horse Rescue (LOHR), largely depended on in-person events to survive.

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Nonprofit governance and management Public and Nonprofit Management Fundraising Fundraising 105

NonProfit PRO

APRIL 21, 2022

It's well known that having a strong, trusting relationship where both the CEO and Board Chair work in partnership, is beneficial to leading an organization. Yet, it remains one of the trickiest dynamics. Here are four tips that can improve this partnership.

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The Volunteer Hub

APRIL 21, 2022

Without cybersecurity policies and protocols in place, your nonprofit is more vulnerable to data breaches. It is crucial to protect your data and the constituents that provide it. According to a cybersecurity survey conducted by Microsoft, 60% of nonprofit respondents do not know of or do not have a digital data policy for handling cybersecurity risks and protecting data.

Nonprofit Administration and Development 90

Nonprofit Administration and Development Nonprofits Technology Management 90

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Management

Bloomerang

APRIL 19, 2022

The post 3 Simple Yet Critical Shifts You Must Make To Truly Scale Your Revenue & Impact – WITHOUT Overwhelm or Burnout appeared first on Bloomerang.

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Blue Avocado

APRIL 19, 2022

Dear Rita, Thank you for your recent answers to my questions about when I am supposed to initiate the ADA interactive process with my employee who was having performance and productions process. Now, I have some questions about the other end of the process. The employee started to miss work and at one point, decided […]. The post Ask Rita: An Employee Isn’t Holding Up Their End of the ADA Interactive Process—What Do I Do?

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Production 69

NonProfit PRO

APRIL 22, 2022

Turnkey runs many peer experience sharing groups for C-Suite social good executives. In those private rooms, leadership talks about struggles with workforce issues regarding where and how people work. Here’s what we’ve heard.

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Foundation Group

APRIL 18, 2022

The post Top Productivity Tools for New Nonprofits appeared first on Foundation Group®.

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Production Nonprofits Foundations Nonprofit Management 91

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Get Fully Funded

APRIL 21, 2022

The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? Here are 6 significant ways companies can support your organization: Credibility: when individual donors see companies supporting you, that raises your credibility and connection to the community.

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Collaborations Food Nonprofits Production 59

Caring Truth-Teller

APRIL 20, 2022

I understand the desire to tell donors lots of information. You want to communicate all kinds of details about the important work you’re doing, ways they can give, dates for events, that you’re on social media. I get it! Unfortunately, talking about yourself over and over is NOT an effective method for engaging donors. People are busy. So, I say get to the heart of your message quickly.

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Values Communication Fundraising Fundraising 52

NonProfit PRO

APRIL 22, 2022

Reach and engage more supporters by planning the perfect hybrid event. This free template lays out a timeline of what steps to take in the months, weeks, and days leading up to and following your next event. Use it to help your team visualize how much work needs to be done and what should be prioritized to ensure everything goes off without a hitch.

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iMarketSmart

APRIL 20, 2022

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how to tell fundraising stories about the people, places, or animals who benefit from the work of your nonprofit. Those are important too. But today, we’re talking about a different kind of fundraising story. The fundraising stories of your major donors.

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Fundraising Fundraising Foundations Communication 52

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Nonprofit Marketing Insights by GlobalOwls

APRIL 20, 2022

Everything You Need to Know about Medical Bankruptcy. Here is everything you should know about medical bankruptcy so you can better decide if filing bankruptcy is the best option. Did you know as high as 62% of bankruptcies are due to medical debt? When filing for bankruptcy, the court will ask you to write a list of your debts. While debts mainly include credit card loans, utility bills, and personal loans, it also includes medical expenses in most cases.

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Mission Minded

APRIL 19, 2022

Here are three standout nonprofit brands and the lessions you can learn from each to strenthen your own organization's brand. The post <strong>Three Strong Nonprofit Brands That Stand Out and What Your Organization Can Learn from Each</strong> appeared first on Mission Minded.

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NonProfit PRO

APRIL 20, 2022

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Lucas Carvalho vice president of corporate resources for BAMSI, and Gabriel Bergeron, Northeast regional manager for risk management services at Philadelphia Insurance Companies.

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iMarketSmart

APRIL 20, 2022

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how to tell fundraising stories about the people, places, or animals who benefit from the work of your nonprofit. Those are important too. But today, we’re talking about a different kind of fundraising story. The fundraising stories of your major donors.

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Fundraising Fundraising Foundations Communication 52

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Nonprofit Fixer

APRIL 19, 2022

Asking for money can be stressful and intimidating. In fact, it may be the single biggest fear board members have when they are asked to fundraise for their organization. The idea of sitting across the table, or being on the other end of the phone and asking someone you know for a donation can bring up all kinds of mindset challenges and even emotions.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 19, 2022

5 Things You Should Keep In Mind Before Buying A T-Shirt. A t-shirt is one of the great ways to convey a message, a style by putting your cloth or brand in front of the audience. One of the easiest ways to start making a purchase is to look after various aspects of that particular type of cloth or brand. Regardless of the time, when winters are actually coming to an end.

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NonProfit PRO

APRIL 22, 2022

You may continually think about strategy with your donors, but have you researched their rights? If you know a donor’s rights, do you follow these rights on an ongoing basis?

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iMarketSmart

APRIL 18, 2022

Teen Talk Barbie famously stated, “Math is hard.”[1] This may be particularly true in fundraising. Giving is motivated by social emotion. Triggering math, logic, error-detection thoughts can hurt. It can block social emotion. But we can’t simply ignore math. Why not? Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost.

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Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits