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Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Here are those five trends. 1. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video. In many cases, that video is someone speaking directly to the camera.
In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. Nonprofits now have affordable, accessible resources available, and it is more important than ever to show up well to capture your share of voice. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.
A newsletter can be a great way to engage with your donors. Unfortunately, that doesn’t often happen because most donor newsletters can put you right to sleep. They’re too long and filled with boring articles that brag about how wonderful the organization is. The good news is you can create an engaging newsletter your donors will want to read. Here’s what you need to do.
A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Ahead of Thursday’s BRAND NEW webinar on Social Media Trends for Nonprofit Communicators in 2022 , I did some research on “best practices” for how often your nonprofit should communicate on social media. This is how often experts say you should post on the major social media platforms: Facebook. Post between 1 and 2 times a day. Brands average 5.5 posts per week.
In a non-profit world of “adult” decisions, annual reporting, grant writing, event planning, and myriad other tasks, how does an organization stay rooted in the purity of a child’s vision? By creating a children’s and junior executive board, a group of young leaders dedicated to maintaining the focus of forward action.
I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.
I got two great questions last week. ???? Regarding my post on case studies , several readers asked: "Should I put my case studies on my web site?" Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However, when you post them on your web site they are now helping at the top of the funnel (i.e. the awareness stage) because the case studies are discoverable via Google search and by web site visitors.
Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. .
Disney’s Boardwalk. Happy Friday everyone! We’re going to end the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have TikTok news, other social media research, toxic board members, and 4-day workweeks. It’s time for Mixed Links… TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?
Your fundraising success starts by putting your annual fundraising campaign(s) calendar together. It can be really fun to identify the key dates and event timelines that you will build out to help you reach your nonprofit’s revenue goals. But.then what? What else can you do during the rest of the year?
Leann Malone, the Executive Director of Lancaster County First Steps, talks to Blue Avocado about strong business acumen, retaining qualified staff, and keeping the eye on the bottom line. BA: What advice do you have for a young person considering working in the nonprofit sector? LM: If you’re serious about it, working in nonprofits is […]. The post Leann Malone: Working in Nonprofits is a Calling appeared first on Blue Avocado.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
It’s been just over two years since the world shut down on March 13, 2020. Looking back, I vividly remember how it felt when life was put on pause and in-person activity was not an option. Adding another layer of fear and uncertainty was the fact that our organization, Lucky Orphans Horse Rescue (LOHR), largely depended on in-person events to survive.
As a CPA working exclusively with nonprofits and a former nonprofit auditor, I’ve looked at thousands of nonprofit financial statements over the past 10 years. Looking at that many balance sheets, you start to identify trends. And while some issues are evident to anyone, others only stand out once you know what to look for. Over the years, I’ve identified a set of 5 nonprofit financial red flags that are fairly common and almost always lead to trouble sooner or later.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Without cybersecurity policies and protocols in place, your nonprofit is more vulnerable to data breaches. It is crucial to protect your data and the constituents that provide it. According to a cybersecurity survey conducted by Microsoft, 60% of nonprofit respondents do not know of or do not have a digital data policy for handling cybersecurity risks and protecting data.
It's well known that having a strong, trusting relationship where both the CEO and Board Chair work in partnership, is beneficial to leading an organization. Yet, it remains one of the trickiest dynamics. Here are four tips that can improve this partnership.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Dear Rita, Thank you for your recent answers to my questions about when I am supposed to initiate the ADA interactive process with my employee who was having performance and productions process. Now, I have some questions about the other end of the process. The employee started to miss work and at one point, decided […]. The post Ask Rita: An Employee Isn’t Holding Up Their End of the ADA Interactive Process—What Do I Do?
The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? Here are 6 significant ways companies can support your organization: Credibility: when individual donors see companies supporting you, that raises your credibility and connection to the community.
Turnkey runs many peer experience sharing groups for C-Suite social good executives. In those private rooms, leadership talks about struggles with workforce issues regarding where and how people work. Here’s what we’ve heard.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
I understand the desire to tell donors lots of information. You want to communicate all kinds of details about the important work you’re doing, ways they can give, dates for events, that you’re on social media. I get it! Unfortunately, talking about yourself over and over is NOT an effective method for engaging donors. People are busy. So, I say get to the heart of your message quickly.
Everything You Need to Know about Medical Bankruptcy. Here is everything you should know about medical bankruptcy so you can better decide if filing bankruptcy is the best option. Did you know as high as 62% of bankruptcies are due to medical debt? When filing for bankruptcy, the court will ask you to write a list of your debts. While debts mainly include credit card loans, utility bills, and personal loans, it also includes medical expenses in most cases.
Reach and engage more supporters by planning the perfect hybrid event. This free template lays out a timeline of what steps to take in the months, weeks, and days leading up to and following your next event. Use it to help your team visualize how much work needs to be done and what should be prioritized to ensure everything goes off without a hitch.
Asking for money can be stressful and intimidating. In fact, it may be the single biggest fear board members have when they are asked to fundraise for their organization. The idea of sitting across the table, or being on the other end of the phone and asking someone you know for a donation can bring up all kinds of mindset challenges and even emotions.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Here are three standout nonprofit brands and the lessions you can learn from each to strenthen your own organization's brand. The post <strong>Three Strong Nonprofit Brands That Stand Out and What Your Organization Can Learn from Each</strong> appeared first on Mission Minded.
5 Things You Should Keep In Mind Before Buying A T-Shirt. A t-shirt is one of the great ways to convey a message, a style by putting your cloth or brand in front of the audience. One of the easiest ways to start making a purchase is to look after various aspects of that particular type of cloth or brand. Regardless of the time, when winters are actually coming to an end.
Scott Coleman is joining Omaze as president. In this new role, Coleman will focus on platform development, scaling global operations, and driving revenue growth.
In this new video , I had the pleasure of interviewing one of the industry leaders in nonprofit leadership: Dr. Patton McDowell of PMA Consulting. Patton’s new book, Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Center is one of the my favorites in 2022. Patton will help you be intentional about your current role in nonprofit leadership.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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